WMF CUP2019 logoMANUAL-EN 190207 - Amazon S3 · The logo is created in two color combinations and...

LOGO MANUALWMF WORLD CUP 2019

AUSTRALIA

2

CONTENT

INTRODUCTION 03LOGO SYMBOLISM 04

BASIC LOGO VARIATIONS - OVERVIEW 05

BASIC VARIATION - VERTICAL 06

BASIC VARIATION - HORIZONTAL 07

BASIC VARIATION - LINE 08

SUPPLEMENTING VARIATION OF LOGO – CIRCULAR SYMBOL 09

SUPPLEMENTING VARIATION OF LOGO - ICONS 10

TEXT BASIC VARIATIONS OF LOGO 11

TEXT VARIATIONS OF HORIZONTAL SHAPE OF LOGO 12

TEXT VARIATIONS LINE TYPE OF LOGO 13

TEXT VARIATIONS BASIC CIRCULAR SHAPE OF LOGO 14

COLORFUL VARIATIONS ICONS OF LOGO 15

BASIC VARIATIONS FOR DARK BACKROUND 16

GRAPHICS VARIATIONS OF VERTICAL LOGO 17

MULTI VARIATIONS FOR DARK BACKROUND 18

SEPARATE SYMBOL - ICONIC 19

COLORFUL BACKROUND MAIN SHAPE 20

COLORFUL BACKROUND - HORIZONTAL SHAPE 21

COLORFUL BACKROUND - LINE SHAPE 22

COLORFUL BACKROUND - SUPPLEMENTARY SHAPE 23

COLORING 24

FONTS 25

SINGLE COLORS AND WATERMARKS: DARK 26

SINGLE COLORS AND WATERMARKS: WHITE 27

RELATIVE DRAWING OF LOGO TYPE 28

PROTECTION AREA OF LOGO 29

MINIMUM SIZE 30

PROHIBITED USE - OFFICIAL LOGO 31

OFFICIAL PARTNER - COMPOSITE LOGO 34

ADDITIONAL GRAPHIC FEATURES 36

EXAMPLES OF ADDITIONAL GRAPHIC FEATURES 41

LOGO VISUAL STYLE – MERCANTILE PRINTS 44

LOGO VISUAL STYLE – PROMOTIONAL PRINTS 45

PRINCIPLES OF LABELING - TEXTILE 46

PRINCIPLES OF LABELING - SOUVENIRS / MERCHANDISING 52

PRINCIPLES OF LABELING - 3D PRODUCTS / MERCHANDISING 53

PRINCIPLES OF LABELING - CARS 54

PRINCIPLES OF LABELING - OFFICIAL SHOP 55CONCLUSION 56 L

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INTRODUCTION

The logo is created in two color combinations and highlights the symbolism of the main trophy, the world, the football and the victory.

Purpose of this logo manual is correct use of WMF WORLD CUP 2019 logo in Australia.It incorporates all logo sizes and colors, including proper use on all media and prints.

WMF WORLD CUP 2019.

The logo is supplemented by a text that includes the name of the World Minifootball Federation, the World Championship, the Year of the Championship and the organizing country.

This logo manual is created for the World Minifootball Federation and for

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Jiří Šmídlpresident

WORLD SPORT DESIGN

4

LOGO SYMBOLISM

Official Logo was inspired by simplified shape of the cup

- main prize of the competition.

Side arcs are a stylized circle, which symbolizes team

sports or victory - raised hands. Inscriptions tell the type

of contest, venue and year of the event.

The color solution is of colors green - the color of Australia

and the gold is color of the victory.

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BASIC LOGO VARIATIONS - OVERVIEW

1- BASIC – VERTICAL LOGO

2- HORIZONTAL LOGO

3- LINE LOGO

4- CIRCULAR LOGO – ADDITIONAL

5- ICONIC LOGO – ADDITIONAL

The official shape of logo is vertical.

Horizontal and Line we use where the

basic shape can not be used due to the

size, shape,

readability and printing capabilities.

Complementary shape - Round and Icon,

we use in exceptional cases.

This is a graphic simplification of the logo.

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BASIC VARIATION

- VERTICAL

The basic version of the logo expresses

the vertical, simplified shape of the cup

and inscriptions.

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BASIC VARIATION

- HORIZONTAL

This elongated symbol can be used where

it can not be used for dimensional reasons,

the basic - vertical variant.

such as linery, ribbons, sleeves, prints.

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BASIC VARIATION

- LINE

This elongated symbol can be used on narrow

horizontal surfaces such as perimeter LED

displays, ribbons.

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SUPPLEMENTING VARIATION OF LOGO

– CIRCULAR SYMBOL

This circular symbol can be used on

circular-shaped substrates,

where the shape of the circle is suitable,

eg badges, stamps.

It is a graphical abbreviation (without text)

as a supplementary symbol.

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SUPPLEMENTING VARIATION OF LOGO

- ICONS

This icon can be used on very small objects

or indentifation as a tag, eg stamps, small

items, web graphics, background graphics.

It is a graphical abbreviation (without text)

as a supplementary symbol.

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In basic vertical shape of logo can be used

four line text. It's possible to choose one line

variation. It's possible to work with one color

text in basic colors. Example is situation when

logo must be colorful or in one color prints.

TEXT BASIC VARIATIONS OF LOGO

- VERTICAL SHAPE

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TEXT VARIATIONS OF LOGO

- HORIZONTAL SHAPE

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This one line shape can be used where it is suitable for spatial reasons eg perimeter LED display,

ribbons, tapes, etc.

TEXT VARIATIONS OF LOGO

- LINE SHAPE

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TEXT VARIATIONS BASIC

CIRCULAR SHAPE OF LOGO

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COLORFUL VARIATIONS

ICONS OF LOGO

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BASIC VARIATIONS

FOR DARK BACKROUND

When using the logo on a dark background,

variants with white contours are used,

so that the logo on the dark background

is sufficiently contrasting.

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GRAPHICS VARIATIONS

OF VERTICAL LOGO

Graphical variants of the vertical logo

for use in common visual identity:

Surfaces are flowing continuously from one

shade of color to another.

The areas contain onecolor shade.

The logo contains a full shadow black and white.

GRADIENT PEN DRAWING - LINE ART

SOLID CONTUR LINE

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MULTI VARIATIONS

FOR DARK BACKROUND

The logos are provided with a white contour,

to be sufficiently contrasting on a dark background.

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SEPARATE SYMBOL

- ICONIC

The symbol can be used without title.

The separate symbol can be used for example for small items,

jerseys, patches, stickers or anywhere, where it is not possible

to use variation with text for dimensional or reproduction purpose.

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COLORFUL BACKROUND MAIN SHAPE

VERTICAL SHAPE

Basic color of the background is white. Use for dark,

green or blue backgrounds use logo with white contour.

This makes the logo easy to read and better stands out

on a colorful background. It is important that the edges

of the logo are sufficiently contrasting to the background.

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COLORFUL BACKROUND

- HORIZONTAL SHAPE

HORIZONTAL SHAPE

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COLORFUL BACKROUND

- LINE SHAPE

LINE SHAPE

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COLORFUL BACKROUND

- SUPPLEMENTARY SHAPE

CIRCULAR SHAPE

ICONIC LOGO

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COLORING

RGB

DIGITAL PRINT PRINT

CMYK PANTONE

The color of the logo is composed of two green and ocher (gold) colors.

These colors are used in two shades, lighter and darker.

The green color is the color of Australia.

Gold is the color of the victory and is used in the competition cup.

There are shades of color in three basic pallets in the table.

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FONTS

The DejaVu Sans font is used in the logo for visual identity.

This font is also used in common visual identity for subtitles,

inscriptions and other graphical outputs.

0123456789 abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ



MAIN FEATURING FONT: DejaVu Sans (Book, Normal)

SECONDARY WRITTEN FONT: DejaVu Sans (Extra Light)

ALTERNATIVE WRITTEN FONT: DejaVu Sans (Bold)

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Black variants are suitable for stamps or other places where it is possible to work only

with a single color. If necessary, logos can be colored to light gray or reduce the coverage,

to fulfill the role of the watermark. These variants can only be used on a light background.

SINGLE COLORS AND WATERMARKS:

DARK

30% greyVERTICAL SHAPE LINE SHAPE

CIRCULAR SHAPE

HORIZONTAL SHAPE ICONIC LOGO

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White variants are used for exceptional cases such as web and media graphics.

They are designed exclusively for use on a dark background.

SINGLE COLORS AND WATERMARKS:

WHITE

VERTICAL SHAPE LINE SHAPE

CIRCULAR SHAPE

HORIZONTAL SHAPE ICONIC LOGO

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RELATIVE DRAWING OF LOGO TYPE

The layout of the logotype defines the size of all its elements

and their spacing. For their exact description, unit is defined.X

is equal to twice the height of the WORLD CUP text used.X

Illustrated logotype construction is only ancillary. Do not try to

construct the logotype yourself. To work with the logotype, use

templates in electronic form on the data carrier / fash disk,

which is part of this manual.

2x X

9x X

25x X 2x X

22x X

15x X LO

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PROTECTION AREA OF LOGO

The protection zone determines the space in which foreign graphics must not interfere.

The zone thickness corresponds to 20% of the logo height and applies to all versions of

the logo. Exceptions include use in avatars on social networks where possible to spread

the logo almost to the edges to make it as big as possible. The zone protection rules

apply to all of the logo variants listed.

100 %

20 %

20 % 20 %

20 %

100 %

20 %

100 %

100 %

20 % 20 % LO

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MINIMUM SIZE

The minimum size of the basic logo is recommended

at 40px in height (in 11mm print)

the recommended size is at

least 80px in height (20mm in print).

For circular logos, the maximum reduction is recommended to 60 px (15mm in print).

For iconic logos, the maximum reduction is recommended to 60 px (15mm in print).

For Horizontal Logo, the maximum reduction is recommended to 47 px (12mm in print).

For line logos, the maximum reduction is recommended to 47 px (12mm in print).

min. 20 mm

min. 15 mm

min. 15 mm

min. 12 mm

min. 12 mm

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PROHIBITED USE

- VERTICAL SHAPE OF LOGO - 1

The logo should never be change in color, shape or composition even from a standpoint symbols or fonts. The logo should not be used in forms other than those described in the manual, and the protection zone around the logo should always be followed. The above rules apply to logo in all variants.

forbidden deformation

unauthorized lines unauthorized rotationviolation

of the protection zonenot adding

other elements

not respecting the minimum size

text editing change of color font change change proportions

WORLD CUP

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PROHIBITED USE

- HORIZONTAL SHAPE OF LOGO - 2

unauthorized contours unauthorized overlay unauthorized changes to objects

WORLD CUP

forbidden deformation text editing change of color font change

unauthorized lines unauthorized rotation violation of the protection zone not adding other elements

not respecting the minimum size LO

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PROHIBITED USE

- SUPPLEMENTING VARIATIONS OF LOGO - 3

WORLD CUP 2019

unauthorized overlay

LINE SHAPE

CIRCULAR SHAPE

ICONIC LOGO




change of color font change

unauthorized lines

unauthorized rotation



violation of the protection zone



not adding other elements






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OFFICIAL PARTNER

COMPOSITE LOGO VARIATION 1

The composite logo is used to link the World Cup brand with the partner logo.

light background

dark background black and white

black and white

OFFICIAL PARTNER OFFICIAL PARTNER

OFFICIAL PARTNER

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OFFICIAL PARTNER

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OFFICIAL PARTNER

COMPOSITE LOGO VARIATION 2

light background

dark background black and white

black and white

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ADDITIONAL GRAPHIC FEATURES

Supplementary graphic elements are rectangles, shaped in dynamic motion,

representing the flags of the participating countries of the World Cup.

There are several shape fragments that can be combined and replenished.

Additional graphics are used in conjunction with the logo, or the logo.

can be used separately as a cut out or part of the specified pattern.

BASIC VARIANT

Contains one or two shades of green.

COLOR VARIANT

Contains rectangles in pastel colors. This graphics should feature the flags of the contest participants.

BACKGROUND COLOR

The background color is dark green. It can also be used in black with gold.

USE

Accompanying graphics are, for example, mercantile prints, souvenirs, merchandising,

POP and POS, Roll-Ups, Promo Tables and Pop-Up Presentation Wall and Web Graphics.

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- BASIC

1) ADDITIONAL SHAPE – BIG WAVE

COLOR VARIANTS

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- BASIC

2) ADDITIONAL SHAPE- SMALL WAVE

COLOR VARIANTS

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- OTHER

3) ADDITIONAL SHAPE- LINE

COLOR VARIANTS

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– COLORING

BASIC COLORS

ADDITIONAL COLORS

RGB 0/162/80 CMYK 82/1/92/13

RGB 0/162/80 CMYK 82/1/92/13

RGB 0/118/71 CMYK 87/13/85/36

RGB 0/118/71 CMYK 87/13/85/36

RGB 235/222/144 CMYK 9/7/53/3

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EXAMPLES OF ADDITIONAL

GRAPHIC FEATURESAdditional graphic elements can be used either individually or as a repeating pattern. Suitable for backgrounds.

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EXAMPLES OF PRACTICAL USE OF ADDITIONAL FEATURES

Pop-Up - presentation wall with counterBillboard, presentation wall LO

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EXAMPLES OF PRACTICAL USE OF ADDITIONAL FEATURES

Graphic applications for e-media.

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LOGO VISUAL STYLE

– MERCANTILE PRINTS

Examples of visual style applications for WMF World Cup related prints.

No backgrounds are mostly used for prints.

These are prints: envelopes, letter papers, business cards, bags ect.

Text text text

text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text

Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text

Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text

Text text text text text text text text text text text text text text text text text text text text text text text text text text text text

text text text text text

text text text text text text text text text text text text text text text text text text text

text text text text text text text text text

text text text text text text text text text texttext text text

John Blackpresident

adress text text text text texttext text text text text text text text text text

T- 0000000000000M- 0000000000000

E- eeeeeeeeeeeeeeew- wwwwwwwwwwwww John Black

president

T- 0000000000000M- 0000000000000

E- eeeeeeeeeeeeeeew- wwwwwwwwwwwww

adress text text text text text text text

text text text text text text text text

John Blackpresident

John Blackpresident

T- 0000000000000M- 0000000000000




T- 0000000000000M- 0000000000000




Letterhead Business cards

Envelopes

PE bags

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LOGO VISUAL STYLE

– PROMOTIONAL PRINTSExamples of visual style applications for WMF World Cup related prints.

For promotional prints, it is desirable to use distinctive photographs along with additional graphic elements.

These are posters, flyers, billboards, and graphics for media and social networks.

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WELCOME1-11.10. 2019 PERTH

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PRINCIPLES OF LABELING

- TEXTILE

T-shirts with logo

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- TEXTILE

Polo shirt with logo

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- TEXTILE

T-shirts with logo and

accompanying graphics

- one color

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- TEXTILE

T-shirts with logo and accompanying graphics - more colorful

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Hats with logo


- TEXTILE

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Hats with logo and graphics


- TEXTILE

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- SOUVENIRS / MERCHANDISING

WMFW

MF WM

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- 3D PRODUCTS/ MERCHANDISING

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Graphic pattern for official championship vehicles.


- CARS

OFFICIAL CAR

OFFICIAL CAR

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Promotional graphics for the official e-shop of the championship


- OFFICIAL SHOP

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OFFICIAL FAN SHOP WMF WORLD CUP AUSTRALIA

www.WORLDCUPSHOP.com

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This logo manual was created by

WORLD SPORT DESIGN

in February 2019.

Authors of the logo manual:

CONCLUSION

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Ondřej Vaněkdesigner

WMF CUP2019 logoMANUAL-EN 190207 - Amazon S3 · The logo is created in two color combinations and...

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