WK 02. INTRODUCING SOCIAL MEDIA CHANNELS
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WK 02. SOCIAL MEDIA CHANNELS
EMERGING + SOCIAL MEDIA, #ADPR4300
MARQUETTE UNIVERSITY
Reviewing Assignment
#ADPR4300 Leaderboard
Social Media Trivia
Social Media Channels (Pt 1)
Break
Social Media Channels (Pt 2)
Assignment
Q+A
TODAY’S AGENDA
SEPTEMBER 9, 2015
01
02
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2Emerging + Social Media: Welcome to #ADPR4300
REVIEWING LAST WEEK
THOUGHTS ON YOUR ASSIGNMENTS
3Emerging + Social Media: Welcome to #ADPR4300
4Emerging + Social Media: Welcome to #ADPR4300
#ADPR4300 UsageWHO IS #WINNING ON TWITTER
Find some good examples, share comments / screenshots.
#ADPR4300 LEADERBOARD
WHO IS #WINNING ON TWITTER
5Emerging + Social Media: Welcome to #ADPR4300
6Emerging + Social Media: Welcome to #ADPR4300
#ADPR4300 UsageWHO IS #WINNING ON TWITTER
Posts
Dennis Jenders 8
Trevon Wesley 4
Madeliene Casciaro 4
Unrivaled Ambition 3
Kyle Kania 3
Christian Naber 3
Abi Gilman 3
Tim Leibforth 2
Sarah Gentil 2
Mike Perotti 2
Kayley Edgin 2
Dena Vang 2
Abby Cole 2
Posts
SnkookyZ 1
Paul DiLorenzo 1
Matt Hetrick 1
Markesha 1
Kelly Watts 1
Elise Timmerman 1
Curtesia Robinson 1
Colleen Lee 1
Claire McDonald 1
Chezney Peel 1
Caroline Heckler 1
Bridget Cirone 1
Stephanie Zimmer 1
LET’S PLAY A GAME
SOCIAL MEDIA TRIVIA - FOR CANDY
7Emerging + Social Media: Welcome to #ADPR4300
8Emerging + Social Media: Welcome to #ADPR4300
GAME RULESSOCIAL MEDIA TRIVIA
!
USE THE INTERNET: Google, Tweet a Friend, Wikipedia, etc.
TWEET YOUR ANSWER: First person to tweet the CORRECT answer wins.
WHAT’S ON THE LINE: Warm fuzzy feelings of accomplishment. And candy.
"
#
QUESTION 1
Q: Who founded Facebook?
JK. That’s Jesse Eisenberg.
QUESTION 1
Q: Who founded Twitter?
A: Mark Zuckerberg
Okay, that was basic.
QUESTION 2
Q: How many characters in a tweet?
QUESTION 2
Q: How many characters in a tweet.
A: 140
Warm up, complete.
QUESTION 3
Q: Who founded Twitter?
QUESTION 3
Q: Who founded Twitter?
A: Jack Dorsey
Jack is also the founder of Square. The mobile payment service.
QUESTION 4
Q: Can you name another popular social channel owned by Twitter?
QUESTION 4
Q: Can you name another popular social channel owned by Twitter?
Hint… #BatDad
QUESTION 4
Q: Can you name another popular social channel owned by Twitter?
A: Vine
QUESTION 5
Q: What channel launched in 2002, kicking off the “social media” trend?
QUESTION 5
Q: What channel launched in 2002, kicking off the “social media” trend?
A: Friendster
QUESTION 6
Q: What other major social media network launched in 2002?
QUESTION 6
Q: What other major social media network launched in 2002?
A: LinkedIn
QUESTION 7
Q: The average social media user spends ___% of their day on social networking sites?
Hint… According to Adweek and Social Times
QUESTION 7
Q: The average social media user spends ___% of their day on social networking sites?
A: 28% - 1.72 hours / day
SOCIAL MEDIA CHANNELS
FACEBOOK TO TWITTER AND EVERYTHING IN BETWEEN
28Emerging + Social Media: Welcome to #ADPR4300
29Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsWINDOWS 10 - THE FUTURE STARTS NOW
30Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsPERISCOPE
Periscope a live video streaming app for iOS
and Android developed by Kayvon Beykpour
and Joe Bernstein. The startup behind the app
was purchased by Twitter for a reported $100
million in March 2015. On March 26, 2015,
Twitter officially relaunched the application on
iOS under its own App Store account and later
on Android. It now boasts over 2 million active
daily users.
31Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsPERISCOPE
$
Periscope was founded in March 2015 and has a total of 10 million registered users and 2 million daily active users.
Over 350,000 hours of video are streamed daily on Periscope.
Time spent watching Periscope broadcasts and replays on iOS and Android devices: 40 years.
%
&
Source: TechCrunch, Periscope
32Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsPERISCOPE: KOHL’S + LAUREN CONRAD + FASHION WEEK
Source: WWD, LCRunway.com
33Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsPERISCOPE: EEA + RED BULL
34Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsFACEBOOK
'Launched in 2004, Facebook was originally
open to college students before allowing
anyone to register in September 2006 and the
creation of pages in 2007. Supplanting
MySpace, the network is now the largest in the
world with 1.49 billion members, with nearly
968 million daily active users as of June 2015.
Source: Facebook
35Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsFACEBOOK
(
Facebookers of all ages are equally likely to be using the platform several times daily.
Almost half of online customers expect brands to provide customer service on Facebook.
More than 20% of online buyers found Facebook pages “influential” or “extremely influential,” when making purchase decisions.
Facebook users upload more than 350 million photos / day, and share more than 500 million photos / day.
#
)
&
'
36Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsFACEBOOK: A1 STEAK SAUCE
37Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsFACEBOOK: TAKE THIS LOLLIPOP
38Emerging + Social Media: Welcome to #ADPR4300
Launched in 2006, Twitter is a microblogging
service that has become a critical channel for
personal updates, quick conversation,
connecting in real time and a leading platform
for sharing news and information – 140
characters at a time. The network has 316
million active users that send more than 500
million tweets a day.
"
Social Media ChannelsTWITTER
Source: Twitter
39Emerging + Social Media: Welcome to #ADPR4300
"
Social Media ChannelsTWITTER
*
30% of Twitter users are in the U.S. and more than 86% of B2B consumers use the platform.
Twitter is the go-to platform for breaking news and real-time information. The world learned about the passing of Whitney Houston 27 mins before traditional news sources.
Twitter processes more than 1.6 billion searches per day and rivals Google / YouTube as a major search engine.
Of Twitter users surveyed, nearly 40% said they’ve received news they would not have found elsewhere.
#
)
&
40Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsTWITTER: MERCEDES
41Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsINSTAGRAM
+Instagram is a mobile photo and video-sharing
social network that enables its users to take
pictures and videos, and share them on a
variety of social networking platforms.
Launched in October 2010 as a free mobile
app the service rapidly gained popularity, with
over 300 million active users that share 70
million photos per day. It was acquired by
Facebook in 2012.
Source: Instagram
42Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsINSTAGRAM
+(
300 million monthly active users, up 50 percent in just nine months and now larger than Twitter.
Brand engagement rates highest on Instagram. (58x more than Facebook, 120x more than Twitter)
More than 30 billion photos shared. 70 million uploaded / day, with 2.5 billion likes / day.
,
&
Source: Get Elastic
43Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsINSTAGRAM: GENERAL ELECTRIC
44Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsPINTEREST
-Pinterest is self-defined as a “visual
bookmarking tool that helps you discover and
save creative ideas.” The platform launched in
March 2010 as a “discovery engine” committed
to helping people be discover and be inspired
by the things they love. It currently has over 72
million active users - 80% of which are
females, 50% are moms.
45Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsPINTEREST
- .
72.8 million Pinterest users, 25% increase from 2014.
70% of social users turn to Pinterest specifically for inspiration on what to buy.
Most pinned categories: Food & Drink, DIY & Crafts, Home Decor, Holidays & Events.
75% of Pinterest usage takes place from a mobile device. Mobile usage peeks on nights and weekends.
#
/
&
Source: Outdesk, Sprout Social,
46Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsPINTEREST
47Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsPINTEREST: NORDSTROM
48Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsPINTEREST: NORDSTROM
49Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsPINTEREST
50Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsYOUTUBE
0YouTube was created by three former PayPal
employees in February 2005. In November
2006, it was bought by Google for US$1.65
billion. The site allows users to upload, view,
and share videos. The video-streaming site
now has more than 1 billion users. Every day
people watch hundreds of millions of hours on
YouTube and generate billions of views.
51Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsYOUTUBE
0 #
YouTube has more than 1 billion users.
300 hours of video are uploaded to YouTube every minute.
Top YouTube creators were found to be more popular than mainstream celebrities among U.S. teenagers.
#1 searched topic in 2014: Music. #2 searched topic in 2014: Minecraft
⋆
%
&
Source: YouTube,, Observer, Variety
“As brands continue to blur the line between advertiser and creator, we want to recognize those brands that
regularly publish content—paid or otherwise—to build an engaged fan
base.”
53Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsYOUTUBE: QUAKER
54Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsGET SOCIAL
LETS TAKE A 10 MINUTE BREAK
55Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsLINKEDIN
2LinkedIn is a business-oriented social
networking service. It was founded in
December 2002 and launched on May 5,
2003, it is mainly used for professional
networking. In 2006, LinkedIn increased to 20
million members. As of March 2015, LinkedIn
reports more than 364 million acquired users
in more than 200 countries and territories.
56Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsLINKEDIN
23
380 million active users - 56% of which are males.
Most used words on LinkedIn: Motivated, Passionate, Creative, Driven, Responsible, Strategic
Most popular skill on LinkedIn in 2014: Statistical Analysis & Data Mining
♥
&
Source: LinkedIn,
57Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsLINKEDIN: FORBES BRANDVOICE
58Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsTUMBLR
5Tumblr is a microblogging platform and social
networking website that allows users to post
multimedia and other content to a short-form
blog. Users can follow other users' blogs, as
well as make their blogs private. Founded in
2007 it was acquired by Yahoo! Inc. in 2013.
The service hosts more than 250 million
blogs.
Source: Tumblr
59Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsTUMBLR
5(
20% of online adults age 18 to 29 use Tumblr and 16% of urban internet users making it the platform of choice for a younger generation.
42% of users agreed that interesting content shared by a brand weighs into their decision to continue using that brand, a lift of 12% when compared to non-users.
Users who engage with branded content on Tumblr are the most inclined to perform off-site actions.
(
&
Source: Compete, Pew Internet
60Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsTUMBLR: NBA
61Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsTUMBLR: BEAUTIFUL DEATH
62Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsGOOGLE+
+Google+ is an interest-based social network
that is owned and operated by Google Inc.
Launched in 2011, the service is Google's fourth
foray into social networking and experienced
strong growth in its initial years, reaching 540
million active users. The longevity of the
service is in question as user engagement has
waned in recent months.
Source: Wikipedia
63Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsGOOGLE+
+#
While Google states 540 million active users, there have been some indications that the platform is being dismantled.
Google+ Hangouts On Air allows you to broadcast video for free and immediately archives the session to YouTube.
A Google+ prescence can still have a positive net effect on a brand’s search engine ranking.
%
&
64Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsGOOGLE+: MANCHESTER UNITED
65Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsFLICKR
Founded in 2004 and acquired by Yahoo in
2005, Flickr is a popular website for users to
share and embed personal photographs, and
effectively an online community, the service is
widely used by photo researchers and by
bloggers to host embedded images. The
service has 112 million users and more than
1 million photos posted per day.
7
66Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsFLICKR
#
Flickr provides a solid platform to host and share brand imagery that is well indexed by search engines.
The most popular camera on Flickr is the Apple iPhone, demonstrating the importance mobile plays in the creation and sharing of media.
Flickr is a good repository of images for non-commercial usage and classified under a Creative Commons license.
8
(
7
67Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsFLICKR: EAA
68Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsFLICKR: EAA
69Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsFLICKR: EAA
70Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsREDDIT
9Reddit is an entertainment, social networking,
and news website where registered community
members can submit content, such as text
posts or direct links, making it essentially an
online bulletin board system. Launched in
2005, Reddit 36 million active users and
nearly 170 million monthly unique visitors.
Source: Reddit
71Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsREDDIT
9(
Another network used by younger audiences, 55% of site visitors are 18-34 years old.
There are more than 850,000 subreddits dedicated to a variety of niche comments.
Often cited as the front page of the Internet, many popular threads and memes start here.
)
&
72Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsREDDIT: BARACK OBAMA
73Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsREDDIT: LUNG CANCER ALLIANCE
74Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsVINE
:Vine is a short-form video sharing service
where users can share six second-long looping
video clips. The service was founded in June
2012, and American microblogging website
Twitter acquired it in October 2012, just before
its official launch. Users' videos are published
through Vine's social network and can be
shared on other services such as Facebook
and Twitter.
75Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsVINE
(
40 million active users. 25% of teenagers have a Vine account.
Over 1.5 billion Vines loops are played every day. That’s over half a trillion Vines annually.
Every minute of the day, Vine users share an average of 8,333 videos.
)
&
:Source: Gigaom, Entrepreneur,
76Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsVINE: LOWES
77Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsVINE: DUNKIN DONUTS
78Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsSNAPCHAT
Snapchat is a video messaging application
created by Evan Spiegel, Bobby Murphy, and
Reggie Brown, then Stanford University
students. Using the application, users can take
photos, record videos, add text and drawings,
and send them to a controlled list of recipients.
These sent photographs and videos are known
as "Snaps". Users set a time limit for how long
recipients can view their Snaps as of March
2015, the range is from 1 to 10 seconds.
79Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsSNAPCHAT
(
Snapchat was founded in September, 2011 and now has 100 million active daily users.
71% of Snapchat users are under the age of 21 years old. 70% of users are female.
Top Snapchat influencers earn upwards of $100.000 in endorsements for generating sponsored brand content.
Snapchat users are sending 400 million “snaps” a day.
;
)
&
Source: Wall Street Journal, AdWeek, TIME
80Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsSNAPCHAT
Source: Fast Co.
81Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsSNAPCHAT: TACO BELL
Source: AdAge
82Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsDATA NEVER SLEEPS 2.0
Source: Entrepreneur,
83Emerging + Social Media: Welcome to #ADPR4300
Social Media ChannelsDATA NEVER SLEEPS 2.0
See a complete list on Wikipedia.
CLASS ASSIGNMENT
WK 2: SEPTEMBER 9, 2015
84Emerging + Social Media: Welcome to #ADPR4300
85Emerging + Social Media: Welcome to #ADPR4300
Class AssignmentSEPTEMBER 9, 2015 // DUE: SUNDAY, SEPTEMBER 13 @ MIDNIGHT
READINGS
Social Media Diary
• Write a blog post chronicling (by the minute) all of your social media usage for 24 hours.
• The blog post should be in the form of a timeline and should include details about the channels you
used, how long you used them, why you used them and the context in which you used them.
• Include 2 pieces of media in your blog post (screen shot of your phone, picture from your day, embed a
post you shared on one of your social channels, etc.)
• Conclude the post by reflecting on your social media consumption.
• Questions to consider: How did it fit into your day? Did you rely on social media more/less than you
expected? How did it impact your decision making? How do you think your life would be different
without social media? How would you communicate differently? How does your social media usage
compare to the 28% of time the average user spends on social networking sites?
ASSIGNMENT
• Create your Wordpress blog.
• Create an About Me page including a completed form of this Q&A.
• Create a Twitter account and follow everyone in class.
CLASS DISCUSSION
COMMENTS, QUESTIONS, ANSWERS
86Emerging + Social Media: Welcome to #ADPR4300