113jckonline.com JCK OctOber 2013 ◆

ZZZZZZZZZZZZZZZZZZZZZZZZZZZearrings in 18k gold with diamonds, sapphires, and emeralds; $31,045; Nam Cho at Fragments, NYc; 212-226-8878; fragments.com

114 ◆ JCK OctOber 2013 jckonline.com

When buying a fine watch,

89%consider a brand name “very” or “somewhat” important

Holiday Buying & Brands

/ Survey

88% of affluent shoppers say fine jewelry/watches figure into their holiday shop-ping plans (for those with a household income of $200,000+, it’s 92%)

Nearly

75% made a fine jewelry purchase within the past year (and more than half within the past 6 months)

55%

Respondents say they’d spend slightly less than

$9,000on a piece of fine jewelry they loved and slightly more than $8,000 on a fine watch they loved

94%agree with the statement:

“I feel more confident buying a piece of fine jewelry from a brand I know.

”

(up from 85% in 2009)

purchased a watch in the past 3 years

When buying fine jewelry, 80% consider a brand name “very” or “somewhat” important. (For comparison: When buying a handbag, a brand name is very or somewhat important to 89% of affluent shoppers; when buying footwear, it’s 86%.)

colette earrings with azurite and black and white diamonds; price

on request

Supreme Jewelry 18k bracelet with 9.14 cts. t.w. diamonds; $38,950

Longines Avigation Oversize crown watch with black alligator strap; $3,100

115jckonline.com JCK OctOber 2013 ◆

47%agree with the statement:

“I love gold jewelry.It’s always my preferred jewelry material.”

Jewelry Trends & Style

Fine jewelry trends striking a chord with affluent shoppers this season:

emeralds/green gems:

51%Openwork gold pieces:

51%Gemstone slices:

48%Punk motifs (e.g., spikes):

24%(40% among 18- to 34-year-olds)

Fossils/minerals/offbeat materials:

23% Yellow goldmakes up

42%

of affluent shoppers’ jewelry wardrobes. But the “white look” prevails—with silver accounting for 26% (compared with 18% for white gold and 14% for platinum).

30% say that while they love gold, rising metal prices have turned them to silver and other less precious materials

Nearly half of affluent shoppers agree with the statement:

“I love what designers are doing with silver; in my opinion, it’s no different than gold.”

Only 25% of respondents are selecting silver for its affordability. But nearly as many (24%) say they just don’t care for silver jewelry.

68%

agree with the statement:

“I love costume jewelry, and I often mix and match it with my fine jewelry.”(65% with household income of $200,000+ also agree)

One-of-a-kind and artisanal properties make a piece special:

90% say they are willing to pay more for a one-of- a-kind piece

bavna Sabbia ring in 18k yellow

gold with 6.3 cts. t.w.

pavé diamonds; $8,800

robert Procop Queen of

Diamonds earrings with 3 cts. t.w.

emeralds and 6 cts. t.w. diamonds;

price on request

Jordan Alexander silver cuff with pearl slice and diamonds; price on request

116 ◆ JCK OctOber 2013 jckonline.com

Watch Trends & Style

Affluent shoppers younger than 45 are not as habitual about wearing a watch as the older generation, but they remain key target consumers

Women & Purchasing

borgioni double-finger ring with pavé brown and black diamonds;

$8,250

/ Survey

55% of affluent shoppers wear a watch daily. But broken down by age, the numbers vary:

18–34: 40%35–44: 51%45–54: 66%55+: 67%

Watch trends resonating with shoppers this season:

of affluent shoppers would be interested in a smartwatch (e.g., the potential Apple iWatch or the Pebble)

29%

Emotional connection:

• Celebrating a special occasion such as a birthday (90%)• The piece has a special meaning—such as a birthstone or a personalized message (76%)• It’s a souvenir from a trip (78%)

Price• The piece was discounted or on sale (89%)• It was tax-free—e.g., traveling abroad (77%)

The motivating factors behind a purchase:

Uniqueness, access: • The piece has unique styling or design (96%)• It’s a limited edition or one-of-a-kind (83%)• It’s from a well-known luxury brand or designer (78%)• A trunk show or event enabled access to a special piece (66%)

Oversized watch faces:

44%Colorful dials/straps:

36%Smaller watch faces:

31%Complications: 30%

Glam rock stainless steel watch with violet sunray 3-D flower dial; $1,095

MarketplaceThe Jewelry Industry’s Essential Sourcing Tool

TA K E J C K W I T H YO U .S t a r t y o u r s e a r c h n o w a t J C K O N L I N E . C O M / M A R K E T P L A C E

Be sure to visit our Featured Suppliers:

99 Jewelry Trading, Inc. • AF Design, Inc. • Alamea Hawaii • Alfa Box Corporation • Alfa Mirage CoAllison-Kaufman Company • Arch Crown, Inc. • ARIVA Living in Fine Jewelry™ • Carrera Casting • Chain & Hoop Group

Chromagem • Costar • Cristina Sabatini LLC • De Vere Jewellery (H.K.) Ltd. • De-ani, Inc. • Designs by H.C. • Diaring IncDora International • Ed Levin Jewelry • Eurostar Diamond Traders • First Image Design Corp. • First Jewelry Limited

Future Designs By Lahijani• Goldstein Diamonds • HANADAMA Pearls • Hot Diamonds USA • IMD Trading Co. • INOX JewelryIntercept Silver & Jewelry Care Co. • Interings, Inc. • Johnny’s Diamonds & Jewelry • KP Jewelry • La Corza by Sabo Designs

LAFONN • Los Angeles Window Display Company, Inc • M.K. Diamonds & Jewelry • MB Jewelers • Meeo Miia • MJ Wilman, Inc.MMA International, LLC / Silver Stars Collection • MPI Systems, Inc. - World Class Software for Jewelers • Myron Toback Inc.Nelson Jewellery USA, Inc. • Omi Privé • Parle Jewelry Designs/ IOGC • RDI Diamonds • Royal Imports • SNS Jewelry Studio

Sterling Forest • Stuller, Inc. • Supreme Jewelry Corp. • United Gemco Inc. • United Precious Metal RefiningVanna K Bridal/S.A. Kitsinian Inc. • Victor Corporation • William Lam & Co. Inc. • Yael Designs

3 ,0 0 0 s u p p l i e r s . 3 0 ,0 0 0 p r o d u c t s . 1 w e b s i t e .

PHOTOGRAPH PROVIDED BY JEFF COOPER DESIGNS

JCKMktplc_july.indd 1 6/14/2013 1:07:19 PM