Wizards Team Retail and In Market Playoff Recap. Champs Front of store Wizards presentation –Wall,...
-
Upload
charity-gallagher -
Category
Documents
-
view
213 -
download
0
Transcript of Wizards Team Retail and In Market Playoff Recap. Champs Front of store Wizards presentation –Wall,...
Wizards Team Retail and In
Market Playoff Recap
Champs
• Front of store Wizards presentation– Wall, Beal, Pierce N&N– Monumental tee– Playoffs #dcRising tee
• Overall NBA Wizards apparel performing well– Wall blue Swingman #1
NBA apparel seller• NBA headwear selling well
– #1 Bulls– #2 Wizards (secondary
logo)– #3 Cavs
Dick’s Sporting Goods (NBA)
• Carrying all DC area professional sports teams plus college (Virginia Tech) – Apparel– Headwear– Novelty
• Carrying Wizards apparel and headwear• 2 All-Star Swingman jerseys (full price –
Wall and LBJ)• Carrying Bulls headwear (1 SKU)
Dick’s Sporting Goods (Nationals)
Dick’s Sporting Goods (Redskins/Capitals)
Dick’s Sporting Goods (MLS/Virginia Tech)
Foot Locker
• Little to no NBA presence in apparel• Limited NBA SKUs in socks and headwear
– Bulls, Bullets, Wizards• House of Hoops
– Wall art and product featuring NBA/Nike athletes (Durant, LeBron, Kobe, Kyrie)
Forever 21
• Little NBA presence in store• NBA product consists of a mix of women’s hoodies, tanks and shorts and is retailing at full
price in the following teams– Cavs– Clippers– Celtics– Knicks– Lakers
Game Stop
• NBA 2K15 marked down from $59.99 to $39.99
• Per store manager: NBA2K sales have slowed significantly
Kids Foot Locker
• No NBA team apparel– Carrying player
identified product and footwear
• Footprints and NBA Pro Zone floor graphics are still down and in good condition
LIDS
• Overall NBA product is selling well• #1 selling team is Wizards (secondary logo and
HWC) followed by (#2 ) Nets and (#3) Bulls• NBA branded and player sublimated socks are
selling at a good clip (FBF)
Life In DC
• 1 location – Pentagon City Mall in Arlington, VA
• Several NBA SKUs including:– Draft caps– Wall N&N tees and
jerseys• Per store manager:
“Overall Wizards product is selling very well and has been consistently performing over the last few years – Can’t keep Wizards
product in stock since the start of the Playoffs
• Competitive product– Redskins, Capitals and
Nationals hoodies, hats and tees
Modell’s (Wizards)
• Extensive assortment of Wizards, Nationals and Capitals product– Jerseys– N&N tees– Novelty– Headwear– Women’s
• NBA Panini product at the cash wrap
Modell’s con’t (Nationals/Capitals)
Old Navy
• Only carrying MLB tees in boys and men’s– Yankees– Nationals– Red Socks
• No Wizards product at all• Selection of Marvel boys tees
Sports Authority
• Large selection of Wizards product – front of store placement– Apparel– Headwear
• Per store manager non-Playoff product selling better than #dcRising product
Sports Authority (Nationals/Capitals/Orioles)
Target Fan Central
• Carrying a mix of MLB, NBA, NHL and NFL product
• Mix of men’s, women’s, infant/toddler apparel, novelty and headwear
• Selection of novelty product and games
• Selection of Spalding balls in Sporting Goods section
Walmart
• No Wizards apparel in men’s, boys or produce
• No Nationals or Capitals product
• Carrying several SKUs of Avengers licensed tees
Wizards Team Store
Wizards Team Store (con’t)
Wizards VIP suite level and arena kiosk