REMIXED

What the heck isWeb 2.0?

Web 1.0 = Kansas

ReadingSurfing

BrowsingConsuming

The .dot com boom!

The .dot com bust!

Toto, I don’t think it is the same Web!

Over the Rainbow

ShareCreate

Connect

Collaborate

Web 2.0

That’s scary! What about

my organization’s branding

and messaging?

Why Web.2.0?

They’re comfortable

with using new media!

They are future

donors!

EmailMarketingOnline AuctionsVirtual Gift CatalogOnline MerchandisingFundraising EventsDirect MailTraditional MediaMembership & Online RenewalPay Per ClickBlogsWidgetsVirtual WorldsYouTubeFlickrMySpaceFacebookWill it blend?

The WizardBlogsTechnoratiRSSTaggingSocial BookmarkingFlickrVideo SharingWikiWidgetsCreative CommonsUser Generated ContentSocial Networking SitesTwitterSecond Life

Adoption issues

SkepticismLack of Understanding, Time, ResourcesBoard & Staff BacklashToo Much of a Good Thing

Dive in as an individual first!

Low Risk Experiments

http://www.flickr.com/photos/striatic

Focused on outcomes and results

There’s no place like home