Witness Statement
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Witness Statement St. Andrew’s Catholic School - 64135 This form is to be used to testify or corroborate what has actually been observed. Witnesses are people who can comment on work/performance/activities and can be: • A tutor/assessor A witness statement is used to support assessment. It should not be used to evidence achievement of a whole unit. Qualific ation title: OCR Level 3 – Cambridge Technical Introductory Diploma in Media - 05389 Unit title: Unit 13: Planning & Pitching a Print Based Media Product – LO 4 Unit 30: UK Media Publishing – LO 4 Assessment criteria covered by the activity: Unit 13 and 30 – LO4 – Be able to pitch their ideas on proposed print-based products to an editor, client or focus group. Client = Publisher Candidate name: Sophie Angus Candidate number: 1006 Date, time and venue of the activity being carried out: Tuesday 12 th January 2016 – MS 1 – 09:45am Full description of the activities being carried out by the candidate: The candidate is to pitch their idea for a new UK Based Music Magazine. They will provide a Proposal, a Budget Breakdown, Production Plan, Budget Breakdown, Outline WHO the target audience are and HOW they are going to market the product across different platforms and provide an overview of the 1 st Issue Front Cover and DPS for BOTH
Transcript of Witness Statement
Witness Statement St. Andrew’s Catholic School - 64135
This form is to be used to testify or corroborate what has actually been observed.
Witnesses are people who can comment on work/performance/activities and can be:• A tutor/assessor
A witness statement is used to support assessment. It should not be used to evidence achievement of a whole unit.
Qualification title:
OCR Level 3 – Cambridge Technical Introductory Diploma in Media - 05389
Unit title: Unit 13: Planning & Pitching a Print Based Media Product – LO 4Unit 30: UK Media Publishing – LO 4
Assessment criteria covered by the activity:
Unit 13 and 30 – LO4 – Be able to pitch their ideas on proposed print-based products to an editor, client or focus group.
Client = Publisher
Candidate name: Sophie Angus Candidate number: 1006
Date, time and venue of the activity being carried out:
Tuesday 12th January 2016 – MS 1 – 09:45am
Full description of the activities being carried out by the candidate:
The candidate is to pitch their idea for a new UK Based Music Magazine.
They will provide a Proposal, a Budget Breakdown, Production Plan, Budget Breakdown, Outline WHO the target audience are and HOW they are going to market the product across different platforms and provide an overview of the 1st Issue Front Cover and DPS for BOTH ideas
The students will also pitch their planning & research that they undertook as well.
Time limit: 10 minutes
Date: Tuesday 12th January 2016Witness name:Teacher
Mr. Nicholas Crafts Witness signature: Teacher
Job title: Head of Media, Film & ICT
Relationship to the candidate
Teacher
Contact details: Email/School number
Checklist – Unit 13
Tasks Done ✓
Tasks Done ✓
Has the student discussed the Proposal - ✓ for the magazine including Genre - ✓, Competitor(s) - ✓, Content - ✓ of the Magazine and HOW the magazine will be marketed? – Website, social media ✓
Verbal Introduction?
✓
✓
Has the student discussed the Proposal - ✓ for the magazine including Genre - ✓, Title - ✓,, Format - ✓,, Competitor(s) - ✓,, Content of the Magazine and HOW the magazine will be marketed? - ✓
Verbal Introduction?
✓
✓
Production Plans – Are these covered in detail?
✓ Target Audience – Spending Power - ✓, ✓
Budget Summary – Job roles and salaries’ - ✓, start up costs, Marketing costs, Distribution costs - ✓, Sources of income (Advertising - ✓, Subscription sales)
Pre-Production Materials – Drafts - ✓, Flat Plans - ✓, Font Styles - ✓, Plan for images - MISSING, House style/colour scheme - ✓
1/2
Target Audience – Detailed overview of how theories apply
✓ Front Cover ✓
Pre-Production Materials – Drafts - ✓, Flat Plans - ✓, Font Styles - ✓, Plan for images - MISSING, House style/colour scheme - ✓ – Mood Board - ✓
1/2 DPS ✓
Plan for the magazine – sales figures, Profit/Loss breakdown - ✓ Figures are realistic , Future editions
Opportunity for feedback ✓
Front Cover ✓
DPS ✓
Opportunity for feedback
Feedback – Mr Crafts
WWW
Target Audience breakdown for both magazines – REALLY detailed
HOW to target female audience members by including female artists into the Content of the magazine.
Very detailed overview of pre-production resources and how they informed the creative decision making process
Good outline of the connotations of the Title for BOTH magazines.
Really good eye contact with the audience you were pitching to and very little reliance on the script produced.
Twitter – “Strapline of the magazine has been tweeted” – REALLY effective way of encouraging viral marketing.
Detailed overview of article content
Conclusion – What magazine and why? Really well chosen.
EBI
Use language like Mood Board instead “Picture collection”
DPS – You need to include conventions like a sign off encouraging the reader to watch the full interview online
Front Cover – The masthead needs to be behind the main image
Photography Plan and Test Photography needs to be referred to and added
Language – “Conversions” – Conventions
Plan for magazine slide – Confusing…. – Is it necessary?
Profit OR a Loss – One or the other – Income OR Outgoings would be better choice of terminology
Production Plan – Launch Date needs to be included, however this was verbally covered.
Additional information:
The witness must be an individual, not related to the learner, who is in a position to make valid comment about their performance.
It is not acceptable for candidates to produce written witness statements for witnesses to sign.
Witness statements:• must describe what they witnessed the candidate doing • can be written or oral accounts of a candidate’s performance• do not have to be written by the witness, they may be recorded by the assessor after
discussion with the witness and confirmed as accurate by the witness• should not contain just a list of the skills • should not be used to evidence the achievement of a whole unit
The assessor will then judge whether the evidence presented meets the standards required by the assessment criteria for the unit. Often it will be necessary for assessors to make contact with witnesses to ensure:a) the witness statement is authentic b) the assessor’s interpretation of the witness statement is accurate
