With a Little Help From Our Friends
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Transcript of With a Little Help From Our Friends
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WITH A LITTLE HELP FROM OUR FRIENDSA re:volution in Library Advocacy
GOLD/GALILEO ConferenceJuly 31, 2009
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OR…
It’s All About re:lationships!
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FRIENDS
Do we need them? How can they help us? How do we help them be
successful?
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NEED FOR FRIENDS Library budgets are shrinking. People love libraries, but aren’t aware that
they need help. Users are the wrong target group.
From Awareness to FundingOCLC study, 2008
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VALUE OF FRIENDS Built-in base of support Represent beneficiaries of our service Close to / known by community Advocacy rule of 10
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START NOW! Secure buy-in Use tools at
http://www.folusa.org/resources/fact-sheets.php Find the right people Provide clear definition of role,
responsibilities Appoint a steering committee
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STEERING COMMITTEE DECISIONS
Mission Benefits of membership Membership goals and dues
(numbers vs. commitment) Constitution and Bylaws
(samples at www.folusa.org ) Tax exempt status Kick-off event
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WHEN FRIENDS BECOME FIENDS
Mission drift Clubby clique Loose cannon Role confusion Power grabber
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CREATE SOLUTIONS Memorandum of Understanding
Retreat to clarify roles and responsibilities
Leadership Change Thank-you event for past leaders
Introduce strong members
Self-evaluation, self-monitoring
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IDENTIFY KEY ADVOCATESRelationship mapping
You
Recreation
Parents
Business
Students
CivicOrganization
s
Social Services
Industry
Education
Government
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BUILD A COALITION Statement of need Who is interested? Find mutual connections Limited involvement
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PLAN THE ADVOCACY CAMPAIGN
Identified need Timeline Clear strategy
Who? What? When?
Specific assignments Follow-up
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CONDUCT THE CAMPAIGN
Tell stories about why the library matters
Listen Recognize and thank Evaluate the outcome
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GET YOUR GEEK ON! Gates-funded OCLC campaign Savannah area and Des Moines, IA Multiple channels (billboards, festivals,
newspapers, radio, TV) geekthelibrary.org
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A FULL RANGE OF ‘GEEKS’ – THE LIBRARY IS FOR EVERYONE
Small Print: The library can help everyone explore the things they geek. Get your geek on. Show your support.
Brought to you by OCLC, a nonprofit library cooperative, with funding from a grant by the Bill & Melinda Gates Foundation.
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re:cap
It’s all about relationships! Start now. Stay on track. Plan and evaluate. Listen and thank. Celebrate success!