Wish4 Fairtrade

The Taste Of A World To Come

£1.8 billion retail sales value22 countries632 producer groups7 million people directly benefit

Worldwide Fairtrade Market

UK/Ireland Fairtrade Market

UK Sales 2008 - £850m Forecast 2009 - +9%M&S 100% FT Coffee/TeaSainsbury 100% FT BananasCoOp 100% FT ChocolateCadbury Dairy Milk goes FT (£200m)CafeDirect Ryanair serves FT Coffee/Tea !

UK Fairtrade Market Growth

0

100

200

300

400

500

600

1999 2000 2001 2002 2003 2004 2005 2006 2007

Cotton products

Flowers & Sports balls

Other Food incl. wine

Fruits, Vegetables & Juices

Confectionery & Snacks

Hot Beverages

Sa

les

in

£ m

illi

on

s

Fastest growing sectors ?

Confectionery, Snacks, Juices

What would you

Now ?

100% certified products

Designed for the largest (female 35-45 yr old; 78% awareness)

and fastest growing (female 24-35; +15% to 70% awareness)

consumer group (source: TNS 2008)

In the fastest growing product categories

Wish4Fairtrade Confectionery

Made with Fairtrade sugar.No artificial colours or flavours

Wish4Fairtrade BakeryTasty, quality natural

ingredients, no hydrogenated fats,Considered calorie

count & portion size.

Wish4 Fairtrade Drinks

Fairtrade Juice Drinkswith spring water and

healthy additives