Responsible DesignStrategic Design for Competitive Advantage

Chung-Kai Chen (Jenson) Yu-Shan Huang (Phoebe)

Sancharee Saha14th December 2012

» What is Workplace Design

» Current Workplace Challenges

» Our Motivation

» A Possible Solution

» Product Features

» Design Features

» Design Responsibilities

» References

CONTENT

what is workplace design?

The discipline of creating an environment that brings people together to do their jobs in the most efficient way-The Design Council

Reduce Stress Levels

Improve Satisfaction

Encourage Loyalty

Reduces errors & problems

Make work FUN

Increase Employee Efficiency

Need for responsible design catalyst to address these challenges

• The overhead costs of employment

• Too many technological options limits risk

taking

• ‘Work’ space rather than a Living space

• Learning, Learner & Logistics.

• Social networking is currently focused on online

interaction.

workplace challenges

motivation

• Means of idea generation • Maintenance of a balance work-life culture • Employees psychological needs

- increase sustainability and dedication.• Ideal environment for collaboration

-technological facilities-customization-Individual workspace -Non-restrictive

http://www.jbeltowska.com/2011/08/11/john-maedas-principles-for-creative-leaders/

• Address the deficiencies of the past and present

• collaboration and work as a social activity

• tighter fit between corporate culture and work environment

A possible solution

Sustainability & Balance

Passion and Energy

Increase creativityRelief from becoming too serious

Calmness & RelaxationTo open the Flow of Communication

product features

•Service Design•Collaboration•Social Media

what is responsible design?

‘Design should be responsible

only. There is no other kind of

design’

- Rachel Cooper

Design responsibilities

-service design-It is important that we design

not for just the product but the

environment in which we use it,

making everyday life more

accessible and reassuring

- Colin Clipson(1988)

• Works for any industry

• Life – Work balance

• Efficient Interaction between

people and technology

• Enables to identify the problems

and latest needs of people

• Inspire creative generation

• Valuable and sustainable social

applications.

Design responsibilities

-collaboration-

• lack of clarity/attainability leads to diminished

enthusiasm

• Inconsistent distribution of oral and written

communication may splinter the group

• agreements and disagreements lead to idea

generation,

• Makes information flow in all directions

1. Enhances

communication among

peers and colleagues

2. makes people

exchange ideas

3. Keeps peers informed

4. Makes people use each

others opinions to

analyse issues

5. Helps discuss issues for

clarity

Design responsibilities

-social networking-

• Knowledge workers want instant access to expertise, information and knowledge.

• constant Information exchanging

• Everyone needs to be engaged with social network - Global Town.

• Social network as a tool for online + offline collaboration.

Marketable strategy

•Market research, trends

and focus groups.

•Improving customer

satisfaction.

•Branding and positioning.

•New markets.

Customer Relationship

•Constructive feedback for

improvement.

•Helping answer customer

questions.

•To attract new customers.

design responsibilities

• The enterprise collaboration solution supports agile and mobile working: The future is mobile and ‘appified’

• appreciate workplace as much as socialising: reduce difference between work and life

• produce a happier, more motivated workforce

• growth of BYOD initiatives weakening the dependencies on the corporate PC.

• can be further enhanced by implementing it in the social and personal environment: sustainable business opportunity

• reduce staff attrition and therefore recruitment costs

• respond fast to changing requirements from clients in industry.

• boosting moral by generating interest

• encourage others to innovate and exploit their creative skills

• improve productivity and support a faster exchange of knowledge

• improve collaboration between staff and encourage knowledge sharing

• work is made efficient and effective.

work culture business employee life

References• LISHMAN, J (1983) Collaboration and conflict: working with others. Aberdeen: University of

Aberdeen• SAWYER, K (2007) Group Genius- the creative power of collaboration. New York: Basic Books• http://www.crystal-cure.com/color-meanings.html [Accessed 12/12/12]• http://socialmediatoday.com/stephendale/960921/social-collaboration-it-s-people-not-

technology-stupid?utm_source=hootsuite&utm_medium=twitter&utm_campaign=hootsuite_tweets [Accessed 30/11/12]

• Walton, T (ed.)(2005) Responsible design is good business, Design Management Review 16(3), p. 6

• DESIGN COUNCIL (2007) The psychology of innovation, Design Council Magazine [WWW] Available from http://www.designcouncil.org.uk/publications/design-council-magazine-issue-2/the-psychology-of-innovation/ [Accessed 12/11/12]

• DESIGN COUNCIL (2007) What is Workplace design, Design Council Magazine [WWW] Available from http://www.designcouncil.org.uk/about-design/types-of-design/workplace-design/what-is-it/ [Accessed 12/11/12]

• BLOOM, D and CANNING, D (2012) How companies must adapt for an Aging Workforce, Harvard Business Riview [WWW] Available from http://blogs.hbr.org/cs/2012/12/how_companies_must_adapt_for_a.html?utm_source=twitterfeed&utm_medium=twitter [Accessed 9/11/12]

• Stickdorn, M.& Schneider, J(2010) This is service design thinking : basics, tools, cases, Amsterdam:BIS

• Hannaford, S 1996, 'Painted into a corner: Designers and clients in the digital age', Print, 50, 4, p. 116, Academic Search Premier, EBSCOhost, viewed 29 October 2012.

WOW! Our future looks responsible!

Get yours, today!Thank you! Questions?