WIPO Worldwide AcademyWIPO Worldwide AcademyFounded March 1998Founded March 1998

In Response to Challenges and Opportunities in

IP Human Resources Development

Challenges

• Post TRIPS: IP interdisciplinary subject; But lack of specialized human resources viz:– IP offices - technical staff, lawyers, collective

management societies– Universities, technical institutions, high

schools– Policy makers and advisers in government

Challenges

– Law enforcement - judges, police, customs officers

– Professional associations including Chambers of Commerce

– Private enterprises specifically SMEs– IP Asset management specialists– R & D institutions - scientists, engineers,

biotechnologists, etc., to draft patent specifications and conduct patent search

Challenges

– Taxation experts with IP knowledge

– Inventors associations

• Need to create awareness of IP as a tool for national development, innovation and wealth creation (private and public)

• Need to create general awareness of intellectual property and its implication on other disciplines outside law

WIPO WORLDWIDE ACADEMY

WIPO Academy’s Programs

Forum for debate /exploration of IP policy

Center of excellence in teaching, training, research in IP

WIPO Academy

Objectives

Development of human resources in IP

Essential Factors to Development• “…three basic things right: … the right education programs and

knowledge skills to empower more of their people to innovate…; and the right governance – that is, the right tax policies, the right investment and trade laws, the right support for research, the right intellectual property laws, and, most of all, the right inspirational leadership – to enhance and manage the flow with the flat world.” *

• “Four interconnected features of the modern market economy are of decisive importance, the corporation; innovation and growth; intellectual property; and the role and functioning of financial markets. […] Given the role of innovation, intellectual property is … the most important example of property that only a powerful state can protect”. **

*Thomas L. Friedman, The World is Flat (2006)**Martin Wolf, Why Globalization Works (2004)

National Strategy of Intellectual Property

Business-friendly Environment

Institution (IP Laws, IP Office)

Government Strategy/Policies

Cultivate “IP Conscious” Human Resources (Education to Creators, Innovators) !

Wealth, Value, Brand of Companies & Nation (protected by IP)

WIPO Academy Distance Learning Program in Seven languages

Всемирная Академия ВОИС

أكاديمية الويبو العالمية

La Academia Mundial de la OMPI

A Academia Mundial da OMPI

Académie mondiale de l’OMPI

世界知识产权组织世界学院

Background of WIPO DL

• Within Use of ICTs (new era)

• First generation: Web pages and home grown systems (WEB) 1993/94

• Second generation: Learning Management Systems (LMS) Standard Packages 1997/98)

• Third generation: Managed Learning Environment (MLE) Integ. Solutions 2000/current (WIPO)

• Fourth generation: Personal Learning Environment (PLE) Lifelong eportfolio & student controled, webcasting, blogging 2000/current

• Fifth generation: Collaborative Working Envirnment (CWE) Webdesktop & applications «Web 2.0 » multimedia authoring & video editing

Cost effective Flexible Large audiences

Cater to varying types of learning and languages:

Distance Learning

Course Selection Academic Year 2007

DL 001 – Intellectual Property Primer (20,000 students)DL 101 – General Course on Intellectual Property (50, 615)DL 201 – Advanced Course on Copyright and Related Rights DL 202 – Advanced Course on Electronic Commerce and Intellectual Property DL 203 – Advanced Course on Traditional Knowledge and Intellectual Property (60- course under review)DL 204 – Advanced Course on Biotechnology and Intellectual

Property DL 205 – Introduction to the UPOV System of Plant Variety Protection under the UPOV Convention

Course Selection Pilot Courses Academic Year 2007/9

DL-208 – Patent Drafting (June 2008)DL-209 – Patent Search (June 2008)DL-301 – Patents (June 2008)DL-302 – Arbitration and Dispute Settlement (June 2008)DL-303 – IP for Small and Medium Size Enterprises DL-304 – Technology LicensingDL-305 – Copyright LicensingDL-306 – Biotechnology Licensing

Fee per course

• DL-001 – sponsored by WIPO

• DL- 101 – sponsored by WIPO

• Advanced Courses:- Administration fee – USD 80.00 – USD 120 students &

professionals -participants with whom WIPO has a Technical Cooperation

– USD 250-USD 400.00 students & professionals -standard fee

What Research Says about Learning Goals and Styles (60 years)

• 3 Types of learning approaches

• Deep approach - Intention to understand

– Motivated by intrinsic interest– Vigerous Interaction with content– Versatile learning-comprehensive and operational

learning • Surface Approach- Intention to reproduce or

memorize– Motivated by extrinsic interest (tasks oriented)– Failure to distinguish principles and examples– Focus on elements without intigration to principles– Time pressures

• Strategic Approach- Intention to obtain highest possible grades– Motivated by hope of success– Highly organized– Ensure materials for studying– Use previous exam papers, alert to marking schemes

Learners at a Distance

Metacognitive Skills Cognitive SkillsPlanningAppraising relevanceIdentifying RequirementsGoal settingEstimating time and effortOrganizing resourcesFinding a place to studyMonitoring comprehensionManaging time and pacingMonitoring process toward goalsMaintaining motivationStaying on trackSeeking helpEvaluating Learning

Selecting relevantInformationComprehensionApplicationAnalysisSynthesisEvaluationCreative thinkingCritical thinking

The face of WIPO Academy DL Program

DL-101 (since 1999)

• DL-101 • (in 7 languages)

• General Course on Intellectual Property -– Guide to studying the course– Introduction to Int. Property – Copyright– Related rights– Trademarks– Geographical Indication– Industrial Design– Patents– International Registration Systems– Unfair Competition– Protection of New Varieties of Plants– Discussion and Summary– Final Exam

DL-101-Offering-Outsourcing-Licensing of Courses

D L-101 General Course on I ntellectual Property

D L -K L-1 0 1E2 0 05 ..

1 9 3 /1 2 U n i.s tu de n ts

T u rin M a s te rs2 00 4-2 005

60s tu de n ts

IG N U -IP C o u rse2 0 05 (Ind ia )o ve r (8 0 0)s tu de n ts

D L _1 0 1E1 9 99 -2 0 06 ..

2 8 ,698s tu de n ts

D L _1 0 1F1 9 99 -2 0 06 ..

2 ,611s tu de n ts

D L -U F R G S2 00 3-2 005

(4 1 2)s tu de n ts

D L _1 0 1S1 9 99 -2 0 06 ..

6 ,174s tu de n ts

D L _ 10 1 C h2 0 02 -2 0 06 ..

3 ,817s tu de n ts

D L _ 10 1 R u2 0 03 -2 0 06 ..

4 ,582s tu de n ts

D L -10 1P2 0 03 -2 0 06 ..

2 ,803s tu de n ts

D L -10 1A2 0 04 -2 0 05 ..

7 27s tu de n ts

W IP O A ca d em y's D L -1 011 99 9-2 006

4 9 ,0 00 -55 ,0 00s tu de n ts

Advanced Courses (DL200s)Head Tutors

D L-201 G eneral C ourse on Intellectual Property

D L -20 1EJa pa ne se

T h a iK o re an

D L _2 0 1E2 0 04 -2 0 06 ..

7 50s tu de n ts

D L _2 0 1F2 00 6.

60s tu de n ts

D L _2 0 1S2 0 05 -2 0 06 ..

4 80s tu de n ts

D L -10 1P2 0 03 -2 0 06 ..

30s tu de n ts

W IP O A ca d em y's D L -1 012 00 4-2 006

1 600s tu de n ts

DL Participants

Other Legal Prof.

StudentGovt. Off.

I.P. Off.

Scientist

Manager

TeacherI.T. Prof.

MedicalMedia

Self-emp

EngineerLegal Prof.StudentGovt. Off.I.P. Off.ScientistManagerEngineerTeacherI.T. Prof.Self-empMediaMedicalOther

Participants by category

Cooperation with Universities

0100020003000400050006000700080009000

10000110001200013000140001500016000170001800019000200002100022000230002400025000

2000 2001 2002 2003 2004 2005 2006 2007

Distance Learning

Beneficiaries 2000- 2007: 82,677Beneficiaries 2000- 2007: 82,677

Without DLWith DLWith Fellowships

Worldwide Coverage

NT CR

Drafting

P TM ID

Licensing

Disputes Settlement

Practical Skills

Theory

Business/ public policy/Global

UC

Three Dimensions!

Strategic use of IP requires interdisciplinary

(multi-dimensions) knowledge and skills.

Objective -Interdisciplinary Approach to Teaching IP

IP Teaching by WIPO Academy- Distance Learning Tutors

• Persepctive on Teaching

• Persepctive on knowledge

• Instruction

• Active engagment with information provided

• Subjective, contextualized, relative, situated in action, fluid

• Learner-centered

IP Teaching by WIPO Academy- Distance Learning Tutors

• Role of the teacher• Role of the learner

• Goal: Guide, Facilitator• Goal: Active participant, responsible

for his/her own learning• Learning method• Assessment

• Goal: Interactive engagement• Goal: Standardized tests, self

assessment

Thank youThank you