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Transcript of WIPO - KEPSA SEMINAR ON INTELLECTUAL PROPERTY AND FRANCHISING FOR SMES Nairobi, Kenya, February 8-9,...
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WIPO - KEPSA SEMINAR ON INTELLECTUAL PROPERTY AND FRANCHISING FOR
SMES Nairobi, Kenya, February 8-9, 2006
Objectives, Programs and Activities of the Small and Medium-Sized Enterprises
(SMEs) Division of WIPOChristopher M. Kalanje, Consultant, SMEs Division,
WIPO
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Objective of the Seminar
• Enhance awareness on role of IP in Franchising
• Sensitize participants on IP opportunities and challenges in franchising Strategic use of IP in business
• Identify case studies on SMEs and franchising in Kenya
• Identify areas of possible cooperation• Establish partnership with institutions
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Basic Facts about WIPO
WIPO’s Mission:• To promote the protection of IP rights
worldwide and extend the benefits of the international IP system to all Member States.– Status: An int’l intergovernmental organization– Member States: 182 – Treaties Administered: 23– Headquarters: Geneva
• www.wipo.int
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Basic Facts about WIPO contd.
Paris Convention
1883
- Kenya (June 14, 1965)
Berne Convention1886
- Kenya (June 11, 1993)
Madrid Agreement1891
- Kenya (June 26, 1998)
WIPO Convention
1970
- Kenya (October 5, 1971)
Madrid Protocol1989
- Kenya (June 26, 1998)
PCT- Kenya (June 8,1994)
1967WIPO established
Some WIPO Treaties that Kenya is a party
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Basic Facts about WIPO contd.
• WIPO Mission– To promote the effective protection and
use of IP worldwide through cooperation with and among Member States and all stakeholders
– Status: An int’l intergovernmental organization– Member States: 182 – Treaties Administered: 23– Headquarters: Geneva
http://www.wipo.int
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Facts About SMEs contd.
SMEs
Innovation
Trade
Investment
Social Tranquility
Job Creation
EconomicGrowth
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Facts About SMEs contd.
• SMEs form the bulk of enterprises in most economies
• SMEs contribution toward economic growth of countries is widely recognized
• SMEs in Kenya employed some 3.2 million people and accounted for 18% of GDP (source:
www.oecd.org/dataoecd/57/59/34908457.pdf)• SMEs have the potential of doing better
than their current performance
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Why SMEs and IP
• Studies show that SMEs do not effectively use IP
• SME users of IP system are often limited to high tech, biotech, information and communication technologies enterprises
• Increasingly large companies include SMEs in their cooperate strategies
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Why SMEs and IP contd.
Globalization
Revolution in ICT
Change in strategy;- Shedding away- Effective use and managing of information
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Why SMEs and IP contd.
Domestic Market
Multinationals
Foreign SMEs
Domestic largecompanies
Domestic SMEs
Jua kali
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Why SMEs and IP contd.
• Removal of trade barriers has increased competition both local and international
• The playing field (market) is more “bumpy” i.e competitors differ in size and assets, financial capacity, human and organizational capacity e.t.c.
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Why SMEs and IP contd.
• Price and location are taking back seat as main factors of competitive advantage
• Efficient management practices, creative and appealing designs and ability to market are becoming a necessity if one wants to succeed in the market place
• Technological edge plays critical role especially in high-tech industries
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Why SMEs and IP contd.
INTANGIABLEASSETS
in particularINTELLECTUAL
PROPERTYTAKING A CENTRAL
STAGE
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Why SMEs and IP contd.
INTELLECTUALPROPERTY
Stimulate investment in new areas of R & D
Facilitate identificationof products by consumeri.e consumer royalty
Facilitate partnerships
Enhances competitiveness
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WIPO Activities for SMEs
• WIPO SME Division: Established in October 2000
• Objective: To strengthen the capacity of governmental, private and civil society institutions worldwide to formulate and implement policies and strategies for meeting the IP needs and concerns of SMEs
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WIPO Activities for SMEs contd.
STRATEGYSTRATEGY
Focus on new areas
Cooperatio
n &
partners
hipTarget new audience
Create simple, SME-friendly products
Gather and provide processed information
Strengthen outreachactivities of IP offices
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WIPO Activities for SMEs contd.
Mode of delivery
Mode of delivery
- Taking IP issues to non-traditional audience
- Bringing businesscommunity to IP events
- SME web site www.wipo.int/sme
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WIPO Activities for SMEs contd.Mode of delivery
Mode of delivery
- SME e-newsletter
- Reaching out to partners e.g. Chamber of commerce, Business associations (e.g KEPSA),SME associations, SME support institutions etc.
- Contributing articles to WIPO magazine
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WIPO Activities for SMEs contd.
– Making a Mark: An Introduction to Trademarks for Small and medium-sized Enterprises” (Arabic, Chinese, English, French, Italian, Portuguese, Russian and Spanish)
Products (Guides)Products (Guides)
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WIPO Activities for SMEs contd.
– Looking Good: An Introduction to Industrial Designs for Small and Medium-sized Enterprises” (Arabic, English, French, Italian, Portuguese and Spanish)
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WIPO Activities for SMEs contd.
• Inventing the Future: An Introduction to Patents for Small and Medium-sized Enterprises (English; soon to be available in French and Spanish)
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WIPO Activities for SMEs contd.
• Customization/translation completed– Algeria (French)– Argentina (Spanish)– Hungary (Hungarian)– Italy (Italian)– Lithuania (Lithuanian)– Morocco (French)– Slovakia (Slovakian)– Tunisia (French)http://www.wipo.int/sme/en/documents/guides/customization.html
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WIPO Activities for SMEs contd.
Customization/Translation in progress,Kenya (Final stages )
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WIPO Activities for SMEs contd.• Customization/Translation in
progress Tanzania (Kiswahili guide 1)
– 16 Countries members of the OAPI*, – Egypt, Israel and Lebanon
* L'Organisation Africaine de la Propriété Intellectuelle (Benin, Burkina Faso, Cameroon Central Africa, Congo, Cote d'Ivoire, Equatorial Guinea, Gabon, Guinea, Guinea Bissau, Mali,
Mauritania, Niger, Senegal, Chad and Togo)
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WIPO Activities for SMEs contd.
– Australia, India, Indonesia, Malaysia, Mongolia, New Zealand, Philippines, Vietnam
– Canada, Czech Republic, Estonia, Finland,, Ireland, Malta, Poland, Spain
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WIPO Activities for SMEs contd.
• Guides under preparation– Creative Expression (Copyright)– IP Valuation– Domain Names– Trade Secrets– Patent Information
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WIPO Activities for SMEs contd.
• Joint publications with International Trade Centre (ITC)– Marketing Crafts
and Visual Arts: The Role of Intellectual Property. A Practical Guide (English, French and Spanish)
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WIPO Activities for SMEs contd.
– Secrets of Intellectual Property: A Guide for Small and Medium-sized Exporters (English, and Spanish)
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WIPO Activities for SMEs contd.
– Exchanging Value: Negotiating Technology License Agreements: A Training Manual
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WIPO Activities for SMEs contd.• Other Publications (commissioned to
external experts)
– Intellectual Property Rights for the Toy Industry in India (Funded by UNIDO)*
– Intellectual Property Rights for Machine Tools Industry in India (funded by UNIDO)
• * United Nations Industrial Development Organization
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WIPO Activities for SMEs contd
Multimedia ProductsIP Panorama 01
- http://www.wipo.int/sme/en/multimedia/flash/module_1/intro.htm
Products in progressIP Panorama 02: Marketing (TM & ID)
IP Panorama 03: Invention and PatentIP Panorama 04: Protection of Trade SecretsIP Panorama 05: Copyright and Related Rights
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WIPO Activities for SMEs contd.
FeedbackFeedback
The SMEs web site has beenlinked to several business andacademic web sites
Increased interest on IP issuesevidenced in non-traditional IPactivities
Increased collaboration withother institutions
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Why Franchising
Rapidly growing business format
IP plays important role in franchise system
Need to enhance awareness of IP and Franchising
Create the conducive environment for Franchisingactivities
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Conclusion
Increased Increased awarenessawarenessand effective and effective use of IP use of IP systemsystem
Enhance SMEs competitiveness
Positiveimpact in economic
development
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Finally