EWIPO-IFIA/SEL/02/15

ORIGINAL: English

DATE: December 2002

INTERNATIONAL FEDERATION OFINVENTORS’ ASSOCIATIONS

WORLD INTELLECTUALPROPERTY ORGANIZATION

WIPO-IFIA INTERNATIONAL SYMPOSIUM ONTHE COMMERCIALIZATION OF INVENTIONS

IN THE GLOBAL MARKET

organized bythe World Intellectual Property Organization (WIPO)

andthe International Federation of Inventors’ Associations (IFIA)

in cooperation withthe Korean Intellectual Property Office (KIPO)

andthe Korea Invention Promotion Association (KIPA)

Seoul, December 4 to 7, 2002

TECHNOLOGYTRANSFERTHROUGHONLINE SERVICESAND DATABASES

GLOBAL ONLINE MARKETPLACE FORTECHNOLOGYTRANSFER

Documentpreparedby Mr Mr. JosephWyse,Vice-President,IntellectualAssetManagement(IAM)ConsultingServices,yet2.com,Cambridge,Massachusetts(USA)

2

Online TechnologyTransfer Marketplaces

Have a Role inEffective IntellectualAsset Management

“Intellectual Asset Management -The IAM Process”PricewaterhouseCoopers, LLP

·Provide a cost-effectivemeans to extract valuefrom R&D

·Opportunity to buy vs.making speed time tomarket

·Feedback on the value oftechnology

3

Who is yet2.com ?

� Provider of world–leading global online marketplace for technologytransfer – www.yet2.com

� Mission to help technology companies to extract value from theirintellectual property through licensing

� A well-funded company founded in 1999 with venture capital andstrategic investors

Strategic investors include world R&D leaders:Bayer AG, Caterpillar, DuPont, Siemens, NTT Leasing, and Procter &

Gamble

� Global organization with representation in USA, Europe and Asia

4

yet2.com’s Complete Solution

Consulting & Services

Software Marketplace

5

yet2.com Marketplace

�Monetize technology assets

�Innovate faster by finding valuable technology

�Find solutions to technical problems

Consulting & Services

Software Marketplace

6

Syndicationpartners

ITRIFuyo Techno Library

NASA TechBriefs

PartnerUser Base

User baseof over200,000

worldwide

Tech2Host

DuPont.comHoneywell.com

Client users

Telecom

Computing

Automotive

Electronics

Chemicals

Aerospace

Technology Developers

Access to over 25%of world’s R&D

Technology Commercializers

Small Co.

Independent

Large Co.Employees

User baseof over58,000

worldwide

The Marketplace

Yet2.com

TechPaks TechNeeds

Tech of the WeekTechPromo

7

www.yet2.com Homepage

8

…many of whom have completed deals worth millions of dollars with thesupport of yet2.com

yet2.com Consortium

9

0

10

20

30

40

50

60

70

80

90

100

Electro

nics

Chemical

Auto

Aerospace

Computin

g

Telecom

Pharma &

Biote

ch

SemiC

onductors

% of Top 25with registered

users

% of Top 50with registered

users

% of Top 10with CorporateMemberships

Our Reach goes Beyond our CorporateMembers

yet2.com Penetration of Top Patent Holders by Industry

Source: TR PatentScorecard2002,yet2.com

yet2.compenetration

(%)

10

Corporate Level Participating in yet2.comMarketplace

29

2215

14

8

75

R&D Practioneer

Applied Engineer

Sr Manager

Other

Business Dev Mgr

R&D Director

Intellectual Property Mgr

Distributionof over58,000registeredusers

11

Efficient Intellectual Asset Management

Out-LicensingOut-LicensingSolutionsSolutions

In-Licensing In-LicensingSolutions Solutions• Licensing $’s(more and faster)

• Time to Market

• New Opportunities

• Address Capability Gaps

• R&D EfficiencyDealsDeals

Yet2.com

TechPaks TechNeeds

Tech of the WeekTechPromo

12

In-Licensing Methodology and Solutions

Deal Facilitation Marketing Assessment &Packaging

NeedsIdentification

• Identify mostimportant andurgenttechnologygaps

• Assessin-licensingopportunitythroughinterviews &internalanalysis

• Preparemarketingpackage:“TechNeed”

• Plan detailedmarketingapproach

• Display onyet2.comwebsite

• Promote viatargetede-mailcampaign

• Feature asTechNeedsChallenge onsite

• Market viadirectcontacts totechnologyproviders

• Facilitatenegotiationprocesses viaconsulting

• Value individualopportunities

• Draft agreements

Yet2.comTechNeeds

DealsDeals

13

In-Licensing: Our Goals�Help define a company’s corporate strategy

�Help companies to identify, collect and articulatetechnology needs within their organization

�Help companies describe their needs to theexternal world in an anonymous way

�Assist companies to identify potential solutionproviders (and focus resources on corecompetencies)

�Facilitate the technology acquisition process

14

yet2.com TechNeeds Format

15

We Drive Connections ThroughTechNeeds

• TechNeeds program drives 1.5 introductionsper listing– 245 Introductions on 159 TechNeed listings

• When we actively market, success ratedoubles– On-line and targeted e-mail promotion– Relationships with hundreds of Licensing

Executives and Corporate Officers

16

Out-Licensing Methodology and Solutions

TechnologyIdentification

and Evaluation

Assessment &Packaging Marketing Deal

Facilitation

• Facilitatenegotiationprocesses viaconsulting

• Valueindividualopportunities

• Draftagreements

• Display onyet2.comwebsite

• Promote viatargetede-mailcampaign

• Feature asTech of theWeek on siteand insyndication

• Market viadirect contactsto potentialbuyers

• Assesslicensingopportunitythroughinterviewsand internalanalysis

• Preparemarketingpackage:“TechPak”

• Plan detailedmarketingapproach

• Rate marketinterest onpatents usingproprietaryanalysis

• Identify valuabletechnologieswithin a portfolio

• Evaluate toptechnologies todetermine valuemaximizingstrategy

Yet2.comTechPaks

DealsDeals

17

Out-Licensing: Our Goals�Develop customer specific solutions

�Help define corporate licensing strategy

�Help companies to identify and manage valuabletechnologies within their organization

�Allow companies to prioritize their intellectual assetportfolio

�Assist in the packaging and active marketing oftechnologies available for license

�Facilitate technology transfer deals

18

yet2.com’s TechPak Display

SummariesSummaries forforrapidrapidunderstandingunderstanding

TabbedTabbedaccessaccess toto keykeysectionssections

CorporateCorporatebrandingbranding atatprovider’sprovider’sdiscretiondiscretion

EasyEasyaccessaccess totogreatergreaterdetaildetail

ImagesImages totoquicklyquicklycommuni-ccommuni-cateate useuse

19

yet2.com - It’s Working!

�3 Introductions/business day-- over 1,000 to date-- roughly half from listed TechNeeds

�Market becoming more and more efficient�Deals being completed…

20

Our Solutions Tend to be Large Deals forLater Stage Technology

– 7 deals announced; dozens in late-stagenegotiations -- NPV range of $2–10 million

Buyer/SellerTechnology Stage of

Development Seller demographics Tech Application

ChromaDex/Bayer Fully developed Glabal 200 Chem/Pharma Component to product less thana year from market

Caterpillar/AMT Prototype Small motion technology firmlocated in the US

Early stage component

Battelle/Dupont Commercialized Fortune 100Chemical Component to product less thana year from market

Curtiss Wright/AMT Prototype Small motion technology firmlocated in the US

Early stage component

Revlon/PG Commercialized Fortune 100 ConsumerProducts

Component to product less thana year from market

Proterra/Honeywell Commercialized Fortune 100aerospace/electronics Fully developed product

21

Keys to Success: yet2.com’s ValuableNetwork

� Largest network of in-the-field professionals across the globe

� Relationships with key technology licensing executives – accessto over 25% of the world’s R&D capacity

� Private networking meetings with CTOs and heads of R&D ofleading global 1,000 technology companies

� Technology-specific gatherings between companies searchingfor technology and leading solution providers

� User base of over 58,000 users from thousands of companiesworld-wide

22

Keys to Success: yet2.com’s ThreeProng Approach

� Marketplace provides exposure for technologies and informationon market demand in technologies

� Consulting services support to clients to:� Identify the right technologies for technology transfer� Determine the appropriate strategy for managing intellectual assets� Facilitate introductions, negotiations and deal closing

� Software solutions to assist clients by:� Hosting client branded marketplaces� Managing knowledge capture and dissemination to R&D

23

The Global Impact

“yet2.com isaccelerating the transferand adoption oftechnology, creatingnew efficiencies in theglobal economy”

Ben duPont, President & Founderyet2.com