J Joseph Francis

• J Joseph Francis• Alumnus of Carmel Garden, G.C.T, Pondicherry

University• Picked up interest in Business quiz during my days

in Pondicherry University, where almost every one in my hostel was a quizzer.

• Asst Professor at the School of Management of Karunya University

• Teach the Science component of Management and Operations Management

J Joseph Francis

WIO Inc.Work It Out

J Joseph Francis

Identify a person from the below clue 1

J Joseph Francis

• Edward DeBono – The Author of Six thinking Hats.

• His most popular quote “ Thinking is the most important human asset “.

J Joseph Francis

2

• What is unique about the ATMs of Istituto per le Opere di Religione (The Vatican Bank) ?

J Joseph Francis

The ATMs of The Vatican Bank are the

only ones to have instructions in Latin

J Joseph Francis

3

• We have heard of Copyright, What is referred as Copyleft?

J Joseph Francis

• Through a copyleft licensing scheme, the author gives the person who receives the copy of the work the right to reproduce, adapt or distribute the copies of the work.

J Joseph Francis

4

• video

J Joseph Francis

4That was of the video of lighting of the Olympic torch in Beijing Olympics. This event is possibly the best example for a particular concept in Marketing. Id the concept and tell why is it so?

J Joseph Francis

Ambush Marketing 4Adidas was the official sponsor but Li Ning got all the publicity. A classic case of Ambush Marketing

J Joseph Francis

5• X originated as the business and consulting

division of Y in 1953 when a feasibility study was done by Y for General Electric . The study was about automating the payroll processing of one of the factories of GE. The consultation provided resulted in the installation of UNIVAC I computer and printer, which was the first commercially owned computer installation in the United States in 1954.

• Y is not in existence now and X is highly popular among the current set of students. Id X and Y

J Joseph Francis

J Joseph Francis

6

• What is meant by “ eating our own dog food”?

J Joseph Francis

• This is a term popularised in Microsoft and is used to describe the policy that the Microsoft employees first use the product themselves before launching it to the outside world.

J Joseph Francis

What is the specialty of this logo? 7

J Joseph Francis

• The only logo to have a proprietary font. The logo is made of the font called GE Inspira which is a proprietary font of GE. This font is found only in this logo and in some of GE’s communication.

J Joseph Francis

We all know Asin, the actress, what is ASIN in the world of e-commerce?

8

• Ready - Dhinka Chika - Song Promo - Salman Khan, Asin.flv

J Joseph Francis

• Amazon Standard Identification Number, a unique identification number assigned by Amazon.com for identifying products sold by it.

J Joseph Francis

Establish a link between the three, starting from coca cola and to NYSE and the film 9

• Tamil Movie Trailer.mp4.flv

J Joseph Francis

• The Ticker Symbol of Coca Cola in The New York Stock Exchange is “ KO”.

J Joseph Francis

10

• The NYSE ticker symbol G was initially allocated to The Gillette company and when the company was acquired by P&G, the symbol became free. Two companies booked it but only one was allotted the G symbol. Which are the two companies and who was allotted?

J Joseph Francis

J Joseph Francis

Id a brand from these clues 11• Norwich Union

• Sachin Tendulkar

• Commercial Union

• General Accident

• A Hebrew word meaning renewal or spring

J Joseph Francis

Aviva

• Sachin Tendulkar's New Mantra -'Education is Insurance'.flv

J Joseph Francis

What is common to the four in terms of their origin? 12

J Joseph Francis

• These are products which originated through what is popularly called “Permitted bootlegging”.

• Permitted bootlegging refers to the practice of allowing technical staff to spend a certain amount of their official working time on ‘pet-projects’ in the hope that some day there is some return for the company.

J Joseph Francis

13

• X first came into existence in the USA in 1993. It took several years for it to attract public interest. But once it did, the volumes were huge. Over the last few years more than $200 billion is invested in about 230 varieties of X. About 60% of trading volumes on the Stock Exchanges in US are in X. The most popular varities of X are Cubes, Spiders , iSHARES and Tracks . The NSE too started trading in X few years back and now you find a variety of X popularly during the Akshaya Tiritya

J Joseph Francis

• Exchange Traded Funds ( ETFs )• Gold Based ETFs are being

advertised extensively now for the past few years during Akshaya Tirtiya

J Joseph Francis

14

• The logo is a yellow sun with a fingerprint embedded in its centre and was designed by Atul Sudhakar Rao . Id the logo

J Joseph Francis

J Joseph Francis

15

• G.I. Joe is a line of dolls produced by the toy company Hasbro. The term G.I. stands for Government Issue. G.I. Joe became a generic term for U.S. soldiers . Hasbro did not use the term doll in the development or marketing of GI Joe, though it was basically a doll.

• Why?

J Joseph Francis

• The conventional marketing wisdom during the launch of GI Joe was that boys would not play with dolls, thus the word "doll" was never used by Hasbro in the development or marketing of G.I. Joe.

J Joseph Francis

16

• In 1971, Professor Ananda Mohan Chakrabarty, a scientist for General Electric, created a "genetically modified" microorganism that ate hazardous waste. General Electric then went to the United States patent office claiming they had "invented" this bacteria and needed a patent . But the patent was not given . What was the reason?

J Joseph Francis

• The reason told by the US Patent Office was that Living organisms could not be patented.

J Joseph Francis

17

What is referred to as “ Technology Protection”

Technology? Clue: Genetically Modified Organism ( GMO )

J Joseph Francis

• A technology through which if a seed is made, then the second generation seed from the crop would be sterile, there by preventing the free spread of a technologically developed seeds.

J Joseph Francis

18• The first business of this group was that of

money lending and banking in Moulmein, Burma . This business expanded to Srilanka and then they bought a rubber plantation in Malaysia. They also started a yarn business in Coimbatore and Pollachi. Then, also started an insurance company called Indo- Union Insurance company. They also started a petrol bunk. Then, they took over the management of the rubber business of Harrison Crossfield in Trivandrum. Id the Indian business group.

J Joseph Francis

Murugappa Group

J Joseph Francis

Id X 19

• On August 28, 2008, Bloomberg mistakenly published a 2500-word obituary of X in its corporate news service. Although the error was promptly rectified, many news carriers and blogs reported on it. X responded to this error by Bloomberg during one of his keynote address by quoting Mark Twain: "Reports of my death are greatly exaggerated” and during a media event, X concluded his presentation with a slide reading "110/70", referring to his blood pressure.

J Joseph Francis

Steve Jobs

J Joseph Francis

Id X and Y 21• X had a public war of words with Y, starting

when X first criticized Y for making "un-innovative beige boxes.” In 1997, in a Symposium organised by Gartner, when Y was asked what he would do if he owned the then-troubled company of X, he said "I'd shut it down and give the money back to the shareholders."

J Joseph Francis

X - Steve JobsY -- Michael Dell

J Joseph Francis

22

• Thomas Alva Edison started a campaign, which is now referred as “ war of currents”. His campaign led him to become involved in the development and promotion of the electric chair which could be used to electrocute people. Edison's employees publicly electrocuted animals to demonstrate its danger. What was his campaign?

J Joseph Francis

• Thomas Alva Edison was campaigning against the usage of AC current and was promoting the usage of DC current. But then he failed.

• The whole world now uses AC current• Failures are after all not a bad thing. Even the

Great Inventor and founder of GE, Thomas Alva Edison failed.

J Joseph Francis

23 Establish a link between the three

J Joseph Francis

Mark Mc Cormick

29

J Joseph Francis

24

Depicted in vibrant, earthy colours, it is very arresting and shows the sun rising over two circles. An inner circle symbolising the internal universe of the Group, an outer circle symbolising the external universe, and a dynamic meeting of rays converging and diverging between the two. Id the logo and the group.

J Joseph Francis

J Joseph Francis

25

• What is a payday loan ?

J Joseph Francis

• Pay day loan is a small, short-term loan that is intended to cover a borrower's expenses until his or her next payday.

J Joseph Francis

26

• What is RAS Syndrome? • The PIN Number and ATM Machine are

examples of this.• ( Oh ! Even the term RAS Syndrome is an

example of RAS Syndrome )

J Joseph Francis

RAS syndrome is a short form for "redundant acronym syndrome syndrome“, which is a redundant use of one or more of the words that make up an acronym , thus in effect repeating one or more words

J Joseph Francis

Id the book 27

J Joseph Francis

• The answer_ .mp4

J Joseph Francis

Who moved by Cheese?

J Joseph Francis

Connect the two 28

J Joseph Francis

• The Phrase “ The World Is flat “ was originally coined by Nandan Nilekenni

J Joseph Francis

29

J Joseph Francis

• IBM

J Joseph Francis

30The very first item sold by this company was a Laser pointer which was broken for $14.83. Astonished at the price, the founder contacted the buyer to ask if he understood that the laser pointer was broken.

In his responding email, the buyer explained: "I'm a collector of broken laser pointers.“

What is the company that was making its first sale?

J Joseph Francis

J Joseph Francis

Id X 31

• X is credited to have created the first syllabus for a course in Computer Science. Id X?

J Joseph Francis

• IBM

J Joseph Francis

32

• What is “Bedside manners”?

J Joseph Francis

• Bedside manner is a term describing how a healthcare professional handles a patient. A good bedside manner is typically one that reassures and comforts the patient. Vocal tones, body language, openness, presence, and concealment of attitude may all affect bedside manner.

J Joseph Francis

33• In 1951, Sir Hugh Beaver went on a shooting party in Ireland. He became involved in an argument over which was the fastest game bird in Europe, the Golden Plover or the grouse. That evening he realised that it was impossible to confirm in reference books whether or not the golden plover was Europe's fastest game bird. This incident resulted in the creation which popular organisation/product?

J Joseph Francis

Guinness Book of World Records

J Joseph Francis

Link the two 34

J Joseph Francis

• The colour Red for Santa Claus was introduced by Coca Cola in their Ad’s Which became popular over the years. Now Santa Claus is known only by the Red dress.

J Joseph Francis

35

• In 1955, parliamentarian Feroze Gandhi raised the matter of fraud by owners of certain private companies. In the ensuing investigations, one of India's wealthiest businessmen, Ram Kishan Dalmia, then owner of the Times of India newspaper, was sent to prison for two years. Eventually, the Parliament of India passed an Act which resulted in the creation of a big company. What is the company that was formed?

J Joseph Francis

LIC Of India

J Joseph Francis

36• Herbert G Grubel , a Senior Fellow

of Fraser Institute, published a book titled “ The Case for the Amero”. What is Amero?

J Joseph Francis

• The proposed currency of the North American Currency Union consisting of USA, Canada and Mexico

J Joseph Francis

Id X 37

• In 1969, the German company Henkel invented X after studying the ease and convenience of lipsticks. X was launched for the first time under the brand name Pritt Stick.

J Joseph Francis

Glue stick

J Joseph Francis

38

• Steve Jobs of Apple attended a demonstration of a crude version of the Graphic User Interface ( GUI ), which was then adapted by Apple computers and is now the de facto interface in contemporary computers . Which was the company that did the demonstration of GUI?

J Joseph Francis

XEROX

J Joseph Francis

Identify from the below clues 39

• Be Proactive

J Joseph Francis

• The first letter of the answers of the next ten questions would be an anagram for the answer of the previous question.

• Points = ( 5 * (no of teams not answered + 1 ))• Two guesses per team• The answer consists of two words, the first 7

letters long and the second 5 letters long

J Joseph Francis

Id X 40

• X was founded by Chad Hurley, Steve Chen, and Jawed Karim, who were all early employees of Paypal. Hurley and Chen developed the idea for X during the early months of 2005, after they had experienced difficulty sharing videos that had been shot at a dinner party at Chen's apartment in San Francisco.

J Joseph Francis

YouTube

J Joseph Francis

Identify from the below clues

• Be Proactive• Begin with the End in Mind

J Joseph Francis

41

• Which popular male grooming brand was originally launched as a grooming product for Women?

J Joseph Francis

Old Spice

J Joseph Francis

Identify from the below clues

• Be Proactive• Begin with the End in Mind• Put First Things First

J Joseph Francis

42

• Which brand is associated with the shape “ Hyperbolic paraboloid”?

J Joseph Francis

Pringles

J Joseph Francis

Identify from the below clues

• Be Proactive• Begin with the End in Mind• Put First Things First• Think Win/Win

J Joseph Francis

43

• In 1936, the founder of this company acquired the Audimeter, which measured which radio stations a radio had been tuned to during the day. After tinkering with the device for a few years, his company created a national radio rating service in 1942. His company collected information on which stations were tuned to in 1,000 homes. Then, this survey data was sold to manufacturers who were interested in the popularity of programs and demographic information about listeners for advertising purposes. This lead to the birth of audience measurement that would become the most well-known part of this companies’ business when applied to television. Id the company

J Joseph Francis

The Nielson Company

J Joseph Francis

44

• Which term derives its name from the Greek word meaning “Rules of the House”?

J Joseph Francis

Economics

J Joseph Francis

45

• Prabhu Shankar Agarwal,the owner of a popular food brand and four others were convicted by a city court in an attempt-to-murder case. He was awardeded life imprisonment for the same on 29th Jan 2010. What did He own?

J Joseph Francis

Haldiram’s

J Joseph Francis

Identify from the below clues

• Be Proactive• Begin with the End in Mind• Put First Things First• Think Win/Win• Seek First to Understand, Then to be Understood

J Joseph Francis

46

What was created as an outcome of Maastricht Treaty , in 1992?

J Joseph Francis

The European Union Adopted the EURO as the currency

J Joseph Francis

Identify from the below clues

• Be Proactive• Begin with the End in Mind• Put First Things First• Think Win/Win• Seek First to Understand, Then to be Understood• Synergize

J Joseph Francis

47

• Henry Ford was very fond of X. At the deathbed of X, Henry Ford asked X’s son to catch the last breadth of X . A container with the last breadth of X is even now available in the Ford Museum. Who is X?

J Joseph Francis

Thomas Alva Edision

J Joseph Francis

48

• What is the significance of the “ Statute of Anne “ which was passed in the year 1710 in Great Britain, with respect to Intellectual property rights?

J Joseph Francis

• It established the author of a literary work as the owner of the right to copy that work and the concept of a fixed term for that Copyright.

J Joseph Francis

Identify from the below clues

• Be Proactive• Begin with the End in Mind• Put First Things First• Think Win/Win• Seek First to Understand, Then to be Understood• Synergize• Sharpen the Saw

J Joseph Francis

49

• Which brand is a combination of words which mean “ water “ and “ oil”?

J Joseph Francis

Vaseline

J Joseph Francis

Identify from the below clues

• Be Proactive• Begin with the End in Mind• Put First Things First• Think Win/Win• Seek First to Understand, Then to be Understood• Synergize• Sharpen the Saw

J Joseph Francis

J Joseph Francis

50"Find your voice and inspire others to find theirs"

What is this?

J Joseph Francis

J Joseph Francis

51 • Piazza San Marco ( St Mark's Square), is the main public square of Venice, Italy. This place has a very unique connection to the world of Advertising. Id the connection and take the prize.

J Joseph Francis

Cannes Lions International Advertising Festival