Winton Motor Raceway 41 Fox Street (03) 5760 7100 www ... · Nevertheless, the professional...
Transcript of Winton Motor Raceway 41 Fox Street (03) 5760 7100 www ... · Nevertheless, the professional...
Winton Motor Raceway 41 Fox Street
Winton VIC 3673 (03) 5760 7100
www.wintonraceway.com.au
Winton Motor Raceway Is Proudly Owned By The Benalla Auto Club Inc Page 1
Tuesday 17th May, 2016 Tony McIlroy Benalla Rural City 1 Bridge St E, Benalla VIC 3672 Dear Tony, I have been talking with Catherine MacMillan regarding a previous agreement you had with my predecessor, Brian Pearson, regarding and updated Economic Impact Study for the V8 Supercars Race Weekend held at Winton Raceway each May. As part of our contract discussions with Supercars Australia regarding future events at Winton Raceway beyond 2016, we have developed a strategy around this year’s event and getting a clear understanding of the event under the new management team at Winton. As a result, we have commissioned Mike Ruzzene from Urban Enterprise to Complete an Economic Impact Assessment around the Supercar Event. A copy is attached for your reference. Specifically, we have asked Urban Enterprise to measure: - Urban Enterprise will review existing information to support the economic impact study and establish the project context. This includes but is not limited to the following documents and information (including those outlined in the brief):
Contact details of V8 Supercars organisers and race teams
Visitation statistics for the V8 Supercars race
Any media coverage of the events– how long and what type
Expenditure by the raceway including infrastructure/ capital investment
Ongoing investment to support the V8 supercars race
Other relevant information. Urban Enterprise will undertake a visitor survey at the Raceway to establish the level of visitor expenditure in the region. Consultation with V8 Supercars organisers and race teams to identify the following:
Number of people who are part of the organisation and teams that are visiting;
Likely number of stays generated from event;
Location of expenditure;
Local costs associated with visiting teams/ organisers (E.g.: V8 teams);
Location of accommodation used. Urban Enterprise will survey visitors to the V8 Supercars on 20th and 21st May and include questions on the following:
Origin
Travel party description and size
How many days in the region
Location of overnight stay
Expenditure by category and location
Expenditure in the track and outside of the track.
Winton Motor Raceway 41 Fox Street
Winton VIC 3673 (03) 5760 7100
www.wintonraceway.com.au
Winton Motor Raceway Is Proudly Owned By The Benalla Auto Club Inc Page 2
We have also requested financial assistance from the Rural City of Wangaratta to complete the Economic Impact Assessment for the V8 event. Our plan is to also measure the year round economic impact assessment of Winton Raceway in another report in the second half of the year. As we know the benefits that Winton brings to the region is year round – but our focus for this first report is the V8 Supercars event. Thankyou for your ongoing support of Winton Raceway and the new closer working relationship between Benalla Rural City, Winton Raceway and the Benalla Auto Club. I look forward to your favourable response. Should you require any further information please don’t hesitate to contact me. Yours Sincerely Chris Lewis-Williams Chief Executive Officer Benalla Auto Club Group
URBAN ENTERPRISE URBAN PLANNING LAND ECONOMICS TOURISM PLANNING INDUSTRY SOFTWARE
389 ST GEORGES RD NORTH FITZROY 3068 VIC | PH: (03) 9482 3888 | WWW.URBANENTERPRISE.COM.AU
V8 SUPERCARS WINTON SUPERSPRINT ECONOMIC IMPACT ASSESSMENT SCOPE OF WORKS PREPARED BY URBAN ENTERPRISE
BENALLA AUTO CLUB
APRIL 2016
V8 SUPERCARS WINTON SUPERSPRINT AND WINTON RACEWAY ECONOMIC IMPACT ASSESSMENT
SSCOPE OF WORKS PREPARED BY URBAN ENTERPRISE
URBAN ENTERPRISE URBAN PLANNING LAND ECONOMICS TOURISM PLANNING INDUSTRY SOFTWARE
389 ST GEORGES RD, FITZROY NORTH, VIC 3068| PH: (03) 9482 3888
www.urbanenterprise.com.au
© Copyright, Urban Enterprise Pty Ltd, 2016
This work is copyright. Apart from any uses permitted under Copyright Act 1963, no part may be reproduced without written
permission of Urban Enterprise Pty Ltd.
FILENAME: Winton Raceway Economic Impact Assessment - V8 Supercars
DISCLAIMER
Neither Urban Enterprise Pty. Ltd. nor any member or employee of Urban Enterprise Pty. Ltd. takes responsibility in any way whatsoever to any
person or organisation (other than that for which this report has been prepared) in respect of the information set out in this report, including any
errors or omissions therein. In the course of our preparation of this report, projections have been prepared on the basis of assumptions and
methodology which have been described in the report. It is possible that some of the assumptions underlying the projections may change.
Nevertheless, the professional judgement of the members and employees of Urban Enterprise Pty. Ltd. have been applied in making these
assumptions, such that they constitute an understandable basis for estimates and projections. Beyond this, to the extent that the assumptions do
not materialise, the estimates and projections of achievable results may vary.
CONTENTS
1. INTRODUCTION 2
1.1. PROJECT BACKGROUND 2
1.2. ABOUT OUR PROJECT TEAM 2
2. RELEVANT EXPERIENCE 3
2.1. ECONOMIC ANALYSIS FOR TOURIST FACILITIES, EVENTS AND TOURIST INFRASTRUCTURE 3
2.2. TOURISM ECONOMIC IMPACT ASSESSMENTS FOR LGAS AND REGIONS 4
2.3. FUNDING SUCCESS 6
3. METHODOLOGY 7
3.1. OVERVIEW OF METHODOLOGY 7
3.2. DETAILED METHODOLOGY 8
4. PERSONNEL 10
4.1. URBAN ENTERPRISE 10
5. PROPOSED FEE & TIMELINE 11
5.1. FEE 11
5.2. PAYMENT SCHEDULE 11
5.3. TIMEFRAME & WORKPLAN 12
6. COMMERCIAL INFORMATION 13
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1. INTRODUCTION
1.1. PROJECT BACKGROUND
Benalla Auto Club wishes to appoint an experienced consultancy to prepare a detailed economic impact
assessment of the V8 Supercars Winton Supersprint Race on the Regional and State economy.
Anecdotally the raceway provides significant benefits to regional businesses when events are held. It
supports a range of businesses in the region including accommodation providers, food and beverage
providers as well as businesses servicing the raceway.
This study will include thorough primary research to support the development of economic impact
modelling of visitors and facility users.
The economic impact assessment will provide a case for funding support of Winton Raceway by
quantifying the economic benefits of the V8 Supercars race to the State of Victoria and the Hume Region.
1.2. ABOUT OUR PROJECT TEAM
URBAN ENTERPRISE
Urban Enterprise is a professional consultancy specialising in Urban Planning, Economics, Economic
Development, Research and Tourism Planning
Urban Enterprise has provided high quality advice to both the public and private sectors throughout
Australia for more than 25 years, with an experienced team of urban planners, property analysts,
economists and tourism planners.
Urban Enterprise takes pride in providing clear and practical advice to clients which leads to achievable
outcomes. Our work is always supported by extensive research, consultation and clear thinking. We
deliver tailored advice and ensure all clients are provided with a premium consulting service.
Urban Enterprise and its staff are members of the following professional and industry groups:
Planning Institute of Australia;
Economic Development Australia;
Property Council of Australia;
Victorian Planning and Environmental Law Association;
Urban Development Institute of Australia;
Australian Regional Tourism Network;
Victorian Tourism Industry Council; and
The Australian Property Institute.
REMPLAN
Urban Enterprise will be supported by economic modelling consultancy Remplan. Remplan has been
providing economic modelling including input output modelling programs to Victorian Local Governments
for more than 15 years.
U R B A N E N T E R P R I S E 3 M A Y - 1 6
2. RELEVANT EXPERIENCE
2.1. ECONOMIC ANALYSIS FOR TOURIST FACILITIES, EVENTS AND
TOURIST INFRASTRUCTURE
Urban Enterprise has undertaken a number of economic impact assessments for various events, tourist
facilities and tourist infrastructure to support funding, to secure finance and to support planning
application processes. Urban Enterprises economic impact assessments use our own input-output
modelling technique developed in-house and the Remplan input-output model depending on the
requirements of the study. Urban Enterprises economic impact assessments are developed to identify
direct and indirect expenditure and direct and indirect jobs created in a specific region from investment
and visitation.
Urban Enterprise understands tourism and our approach to economic analysis for tourism projects draws
on our experience with tourism market segments and understanding of tourism product development.
Our economic impact assessments for events, facilities and tourist infrastructure undertaken recently
include:
Port Welshpool Jetty [South Gippsland Shire] 2016;
Foster Streetscape Improvements [South Gippsland Shire] 2015
Murray Events Economic Impact Assessment [Murray Regional Tourism] 2015
RACV Resort Cape Schanck Economic Analysis [RACV Resorts] 2013;
Point Nepean National Park Masterplan Economic and Tourism Assessment 2012 [DSE];
Great Ocean Road Priority Projects [Geelong Otway Tourism] 2013;
Murray Region Tourism Investment Prospectus [Murray Regional Tourism Board] 2013;
Paynesville Boulevard Economic Impact Assessment [East Gippsland Shire Council] 2013;
Swanhill Heartbeat Lazershow Economic Impact Assessment [Swan Hill Rural City] 2013;
Mildura Riverfront Economic Assessment [Places Victoria] 2012;
Queenscliff-Sorrento Ferry Economic Impact Assessment [Queenscliff Sorrento Ferry] 2012.
Rod Stewart Hanging Rock Concert Economic Impact Assessment [Macedon Ranges Shire Council]
2012;
Lennon Cohan Hanging Rock Concert Economic Impact Assessment [Macedon Range Shire Council]
2011;
Bruce Springsteen Hanging Rock Concert Economic Impact Assessment [Macedon Ranges Shire
Council] 2013;
Bass Coast Shire Events Economic and Social Impact Assessment [Bass Coast Shire Council] 2011;
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2.2. TOURISM ECONOMIC IMPACT ASSESSMENTS FOR LGAS AND
REGIONS
Urban Enterprise has undertaken a number of tourism economic impact assessment and research
projects throughout Victoria to enable Regional Tourism Associations and Local Government to gauge the
importance of their tourism industries.
MURRAY REGION LOCAL GOVERNMENTS, ECONOMIC IMPACT ASSESSMENT
2013 [MURRAY REGION TOURISM BOARD]
An economic impact assessment of Local Government Areas in the Murray Region. The assessment
provided comparisons for different measures for calculating tourism economic impact at the LGA level.
The data was used to support ongoing funding by LGAs for the Murray Region Tourism Board.
MORNINGTON PENINSULA TOURISM ECONOMIC IMPACT ASSESSMENT 2012
[MORNINGTON PENINSULA TOURISM & MORNINGTON PENINSULA TOURISM
BOARD]
Urban Enterprise was appointed by Mornington Peninsula Shire Council to assess the economic impact
of tourism to the Shire. The assessment included the following research studies to support the data
analysis:
Health of tourism business survey;
Survey of holiday homes;
PAVE – Population and visitor estimator model.
The economic impact assessment used the above inputs and Urban Enterprises Input-Output model.
GIPPSLAND TOURISM ECONOMIC IMPACT ASSESSMENT 2012 [DESTINATION
GIPPSLAND]
Our firm was commissioned by Destination Gippsland to provide a comprehensive assessment of tourism
indicators in the Gippsland Region for 2011.
The study comprised three areas of research:
An economic impact assessment of tourism including estimates of visitation, expenditure impacts
and employment in tourism, using Urban Enterprise's PAVE and Economic Impact Models;
A survey and profile of tourism businesses in Gippsland;
A survey and profile of the holiday home sector. This includes a survey into holiday homes in South
Gippsland which can be made available for this study.
GLENELG SHIRE TOURISM ECONOMIC IMPACT ASSESSMENT 2011 [GLENELG
SHIRE]
Glenelg Shire Council has appointed Urban Enterprise in early 2011 to undertake a program of market
research into tourism in the Shire. This tourism research and economic impact study consisted of four
modules:
Visitor survey - a survey of visitors to the Shire with results collected through intercept, self-
completion and internet surveys;
Holiday home survey - a survey of holiday home owners mailed directly to the owner's primary
place of residence;
Tourism business survey - a survey of tourism businesses mailed directly to the business owner's
premises;
Tourism impact and PAVE modelling - modelling to calculate visitation, employment and
expenditure in Glenelg Shire derived from tourism.
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Urban Enterprise has also undertaken some supplementary research on fishing visitors to the Glenelg
Shire to gauge the importance of this sector.
BASS COAST SHIRE TOURISM RESEARCH AND ECONOMIC IMPACT STUDY 2005,
2009 & 2012 [BASS COAST SHIRE]
Urban Enterprise was commissioned by Bass Coast Shire to undertake a research and economic impact
study for the region in 2005, 2009 and 2012. The studies provided a comprehensive overview and analysis
of visitor markets, holiday homeowners and the economic impact of tourism in the Bass Coast Shire. The
studies allowed a comparison of economic impact over time. This will also be achieved with the updates
of the South Gippsland research.
This project consisted of 3 modules:
Visitor survey: A survey of visitors to Bass Coast Shire with results collected through intercept, self-
completion and internet surveys.
Holiday home survey: A survey of holiday home owners mailed directly to the owner’s primary
place of residence.
Tourism impact and PAVE modelling: Modelling to calculate visitation, employment and
expenditure in Bass Coast Shire derived from tourism.
SOUTH GIPPSLAND ECONOMIC IMPACT ASSESSMENT 2004 [SOUTH GIPPSLAND
SHIRE
Urban Enterprise was engaged by South Gippsland Shire Council to undertake an economic impact
assessment of tourism in 2003 over a period of 10 months. The project consisted of the following modules:
Industry audit - creation of holiday home owner and tourism business databases;
Holiday home owners survey - holiday homeowners survey was mailed to 1000 holiday
homeowners in late August 2003.
Visitor survey - Visitor survey was distributed to visitors in 130 locations across the Shire;
Survey of visitor accommodation - the survey was mailed to all accommodation businesses. Follow-
up phone interviews were conducted for all businesses that did not complete the mailed out survey;
Survey of tourism businesses - the survey was mailed out to all tourism or tourism related
businesses in the Shire. Follow-up phone interviews were conducted;
Analysis of all survey results;
Economic impact assessment of tourism.
$0
$100,000,000
$200,000,000
$300,000,000
$400,000,000
$500,000,000
$600,000,000
2005 2006 2007 2008 2009 2010 2011
Direct Visitor Expenditure 2005 – 2011
Visitor Expenditure Trend
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2.3. FUNDING SUCCESS
Urban Enterprise has an excellent track record in attracting State and Federal Government funding for
projects through the preparation of economic impact assessments and feasibility studies. Below is an
outline of our track record. Most recently we assisted The Phillip Island Nature Parks and Budj Bim
Heritage Landscape in attracting major State Government Funding.
Phillip Island Nature Parks Tourism and Economic Assessment - $48 million in State Government
funding;
Budj Bim Heritage Landscape Tourism and Economic Impact Assessment - $8 million in State
Government Funding;
Swanhill Heartbeat Lazershow Economic Impact Assessment - $2.8 million in State Government
Funding;
Mildura Riverfront Economic Assessment [Places Victoria]– $16.8 million in State and Federal
Government funding;
Port of Echuca Concept and Business Case - $15 million in funding from State and Federal
Government;
Northern Melbourne Institute of TAFE Business Case – Stage 1: Teaching and Learning Centre - $17
million in funding from State Government;
Manningham Function Centre Feasibility Study and Business Case -$6 million in funding from State
and Local Government;
Concept Plan and Feasibility Study for Life Saving Victoria State Headquarters - $3.5 million in State
Government Funding;
Great Victorian Rail Trail (Tallarook to Mansfield) - $1 million in State Government and $13 Million
in Federal Government funding.
U R B A N E N T E R P R I S E 7 M A Y - 1 6
3. METHODOLOGY
3.1. OVERVIEW OF METHODOLOGY
Urban Enterprise proposes the following methodology for the preparation of an economic impact
assessment for V8 Supercars Winton Supersprint.
STAGE 1: PROJECT BACKGROUND
STAGE 2: CONSULTATION AND SURVEY
STAGE 3: ASSESSMENT OF IMPACT AND REPORTING
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3.2. DETAILED METHODOLOGY
STAGE ONE: PROJECT BACKGROUND
The project background will assist Urban Enterprise in gaining an understanding of the project through
meeting with the Benalla Auto Club and review of existing information. This stage will be used as an
information gathering exercise to inform the economic impact assessment.
1. Inception meeting and site visit– Urban Enterprise will meet with the client group at the
outset of the project to discuss the project drivers, consultation requirements and information
requirements. Urban Enterprise has allowed for one day to visit Winton Raceway.
2. Finalisation of project methodology and timelines – proposed methodology and
timeline discussed and agreed with project manager.
3. Information request and information review. Urban Enterprise will review existing
information to support the economic impact study and establish the project context. This includes
but is not limited to the following documents and information (including those outlined in the
brief):
Contact details of V8 Supercars organisers and race teams;
Visitation statistics for the V8 Supercars race;
Any media coverage of the events– how long and what type;
Expenditure by the raceway including infrastructure/ capital investment, ongoing investment
to support the V8 supercars race;
Other relevant information.
STAGE TWO: CONSULTATION AND SURVEY
The consultation phase is critical for developing a model for identifying expenditure generated from the
V8 Supercars Race. In addition, Urban Enterprise will undertake a visitor survey at the Raceway to
establish the level of visitor expenditure in the region.
4. Consultation with V8 Supercars organisers and race teams. Urban Enterprise has
allowed for up to ten (10) consultations with supercars event organisers and V8 Supercars teams.
These discussions will help identify the following:
Number of people who are part of the organisation and teams that are visiting;
Likely number of stays generated from event;
Location of expenditure;
Local costs associated with visiting teams/ organisers (E.g.: V8 teams);
Location of accommodation used.
5. Visitor Survey. Urban Enterprise will survey visitors to the V8 Supercars on 20th and 21st May.
The survey will aim to collect a minimum of 200 from a random cross section of visitors. This would
provide an error margin at the 95% confidence interval of +/- 7%. A draft survey will be agreed with
the client group prior to undertaking the survey. This survey will be kept to a maximum of 10
questions and include questions on the following:
Origin;
Travel party description and size;
How many days in the region;
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Location of overnight stay;
Expenditure by category and location;
Expenditure in the track and outside of the track.
Urban Enterprise will have as survey team of three people for each of the two days in order to reach
the required sample of 200. The survey team will utilise i pads to undertake the survey to reduce
the need for data entry. This will minimise costs.
STAGE THREE: ASSESSMENT OF IMPACTS AND REPORTING
Following completion of the background research and economic impact study foundations a draft
economic impact study report will be prepared.
6. Model development. Development of economic impact model for V8 Supercars. This will
include:
Direct expenditure by visitors to the Hume Region and State of Victoria;
Direct expenditure of V8 Supercar organisers and teams when visiting Winton Raceway.
7. Economic impact modelling. Urban Enterprise will provide direct expenditure figures to
Remplan economists for modelling of economic impacts. This modelling will include direct and
indirect expenditure (output) and jobs for the Hume Region and State of Victoria using input-output
modelling. An input-output report will be included in the appendix.
8. Other economic and social benefits. Through our discussions conducted with the Benalla
Auto Club and other stakeholders Urban Enterprise will also identify other economic and social
benefits from the V8 Supercars Race. These will include qualitative benefits.
9. Draft report – A draft economic impact study report will be prepared drawing on the above
analysis. This will be provided to the client group for comment. This will include:
Profile of Winton Raceway;
Context of Winton Raceway in the Hume Region;
Context of Winton Raceway in Australian Motorsport;
Context of Winton Raceway in relation to V8 Supercars series.
Overview of survey and consultation results;
Detailed economic model with justification of data;
Economic Impact Assessment measured in total output and total jobs to the Hume Region and
State of Victoria.
Justification of data and modelling inputs.
10. Final Report – Urban Enterprise will finalise the report incorporating feedback provided from
the client group.
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4. PERSONNEL The following section provides details of the relevant personnel proposed for the project. The Urban
Enterprise team will be led by Mike Ruzzene.
4.1. URBAN ENTERPRISE
MIKE RUZZENE | DIRECTOR | STRATEGIC PLANNING, TOURISM & ECONOMICS
Mike has worked with Urban Enterprise since the year 2000. In that time, he has worked extensively
throughout Australia for public and private sector clients in tourism, planning and urban economic
projects.
Mike has developed a strong reputation as an industry leader, particularly in the field of research and
urban economics to inform strategic plans for industry, regions and urban centres. Mike’s large number
of regular clients are testament to his ability to provide sound, strategic advice to inform planning studies.
PAUL SHIPP | DIRECTOR | ECONOMICS AND PROPERTY
Paul is a qualified urban planner and urban economist with skills in property market analysis and land
demand and supply assessments for the residential, retail and commercial sectors. Paul has a particularly
detailed knowledge of retail modelling and analysis.
Paul will provide assistance in economic modelling to support the project.
KURT AINSAAR | CONSULTANT | PROPERTY, URBAN PLANNING
Kurt joined Urban Enterprise in 2013 after completing a Bachelor of Environments, majoring in Property
at the University of Melbourne. Kurt’s background in property has allowed him to undertake research and
analysis for commercial and residential assessments.
Kurt has undertaken work on tourism and strategic planning projects and has recently worked on research
components for economic impact studies for facilities.
Kurt will assist Mike and Paul with consultation and research.
DANIELLE COUSENS | CONSULTANT | TOURISM, STRATEGIC PLANNING
Danielle joined Urban Enterprise in 2015 after working as a Planning and Design consultant for SED
Advisory, where she worked on a range of urban planning, economic and community development and
planning projects for both public and private sector clients across Australia. Danielle has a Bachelor of
Environments, majoring in Landscape Architecture, and a Masters of Urban Planning from the University
of Melbourne.
Danielle is currently completing her Master of Tourism at Monash University and brings a diverse
background with key expertise including tourism planning, marketing, community engagement and
planning, land economics and development, landscape and urban design and spatial, statutory, strategic,
open space and recreation planning.
4.2. REMPLAN
MATTHEW NICHOL | DIRECTOR AND PRINCIPAL ECONOMIST
Matthew has been a Director and Principal Economist at REMPLAN since December 2006. Matthew has
been working in the field of regional and urban economics for fifteen years since his work with Ian Pinge
at La Trobe University developing and supporting the early versions of REMPLAN Economy.
Prior to Matthew’s work at REMPLAN, he spent several years as Manager of the Economic Research Unit
(ERU), La Trobe University. Matthew would oversee the economic impact modelling for this study.
U R B A N E N T E R P R I S E 11 M A Y - 1 6
5. PROPOSED FEE & TIMELINE
5.1. FEE
The lump sum fee to undertake this project would be $20,840 (excluding GST), as shown in the table
below. This is based on the estimated time involvement for each project stage and personnel hourly time
involvement. This includes fees for disbursements for travel and accommodation.
Stage Number Stage Description Cost
One Background Analysis $2,740
Two Consultation and Survey $8,560
Three Assessment of Impacts and Reporting $9,540
Total (excluding GST) $20,840
GST @ 10% $2,084
Total (including GST) $22,924
5.2. PAYMENT SCHEDULE
Urban Enterprise proposes the following payment schedule. However, Urban Enterprise will agree the
payment schedule with the client at project commencement.
% of Fee
Project Commencement 30%
Draft Report 40%
Final Report 30%
100%
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5.3. TIMEFRAME & WORKPLAN
A draft Workplan is provided below. This will be discussed and updated at commencement of the project with Benalla Auto Club.
TABLE 1 DRAFT WORKPLAN
Week Beginning 16 May 23 May 30 May 6 Jun 13 Jun 20 Jun 27 Jun 4 Jul
Stage 1: Background analysis
Stage 2: Consultation and survey
Stage 3: Assessment of Impacts and Reporting
U R B A N E N T E R P R I S E 13 M A Y - 1 6
6. COMMERCIAL INFORMATION
COMPANY INFORMATION
Lead consultancy: Urban Enterprise Pty Ltd
Address: 389 St Georges Road, North Fitzroy, 3068
Contact: Mike Ruzzene (Director)
Phone: (03) 9482 3888
Email: [email protected]
Web: www.urbanenterprise.com.au
CONFLICT OF INTEREST
Urban Enterprise Pty Ltd has no current contractual commitments
that would create a conflict of interest with this assignment.
ACCEPTANCE 0F CONDITIONS
Urban Enterprise Pty Ltd accepts the consultancy conditions of the
project brief.
OCCUPATIONAL HEALTH & SAFETY
Urban Enterprise has a claims free history in regards to
Occupational Health & Safety over the 25 years of its existence.
Please see the appendix for further details.
The company is registered as an employer of QBE Victoria Limited
Workers Compensation No. 626 1296
QUALITY ASSURANCE
Urban Enterprise guarantees the highest quality of all outputs, as
detailed in Urban Enterprises Quality Assurance Policy.
INSURANCE
Type: Professional Indemnity
Provider: AIG
Amount: $5 million
Expiry: 2/6/2016
Policy No: 3000012129
Type: Public Liability
Provider: VERO
Amount: $20 million
Expiry: 18/11/2015
Policy No: SMX01376116
MEMBERSHIPS & AFFILIATE ORGANISATIONS
Matt Ainsaar (Managing Director) is a fellow of the Australia
Property Institute; a member of Planning Institute of Australia (PIA)
and member of the Victorian Planning & Environmental Law
Association (VPELA).
Mike Ruzzene (Director) is a member of the Economic Development
Australia (EDA – Victoria) Committee.
Paul Shipp (Director) is a member of the Planning Institute of
Australia (PIA) Victoria Committee.
REFEREES
Mark Francis | CEO, Murray Regional Tourism | 0429 509 455|
Projects: Murray Region Events Strategy, Tatura Park Economic Impact
Assessment, Tatura Park Opportunities Assessment, Murray Region
Economic Impact Assessments, Murray Region DMP
Suzane Becker | Manager Strategic Planning | Mitchell Shire |
5734 6431 [email protected]
Projects: Seymour Employment and Economic Study, Unlocking Wallan
Economic Impact Assessment
MEMBERSHIP ORGANISATIONS
Urban Enterprise is a member of the following organisations:
Planning Institute of Australia (PIA);
Economic Development Australia (EDA);
Urban Development Institute of Australia (UDIA);
Property Council of Australia (PCA);
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Australian Regional Tourism Network (ARTN);
Victorian Planning and Environmental Law Association
(VPELA);
Victorian Tourism Industry Council (VTIC);
Australian Property Institute (API).
URBAN ENTERPRISE URBAN PLANNING LAND ECONOMICS TOURISM PLANNING INDUSTRY SOFTWARE
389 ST GEORGES RD NORTH FITZROY 3068 VIC | PH: (03) 9482 3888 | WWW.URBANENTERPRISE.COM.AU
PO Box 760 Benalla VIC 3671 Phone: 0419 282 966 Email: [email protected] Web: www.benallabusinessnetwork.com.au
30th May 2016 Mr Tony McIlroy, CEO Benalla Rural City Council Bridge St Benalla Vic 3672 Dear Tony, Thank you for speaking with Louise Armstrong and I on Tuesday May 10th. Please find information regarding our submission for funding consideration in the upcoming 2016/2017 budget. After a planning meeting on our direction for the next 12 – 18 months in conjunction with our strategic plan we have constructed a list of activities required to promote BBN, support business growth and excellence with the Benalla community. (Please find attached). I am sure that you will agree that any investment in BBN gives an excellent return. For every dollar invested in BBN we turn it into four. As you can see we have a very busy year planned but without project co-ordinators many of these just won’t come to fruition as the volunteers are already stretched to the maximum. We are trying to come up with innovative ways to make the most of every dollar and every volunteer hour. We are continuing to look for ways to work smarter and more efficiently. As we have mentioned in another submission to the BRCC we have established a strong relationship with the Victorian Chamber (previously VECCI). They are offering free membership to the Chamber when they have a current Benalla Business Network membership. This benefit is worth $432 per member – overall a huge potential saving to our members. If 70 members take up the offer; that is a sponsorship of $30,240 from Victorian Chamber and a potential saving for our members. As well as giving member’s up to date business and funding information the Chamber is keen to work with Benalla Business Network to promote a more cohesive and engaged business community. This gives us a three pronged approach to this – more hands making lighter work! In the past 5 months we have successfully completed two shop local promotions – Big Gift Giveaway and just finished was Motorsport May. We had 24 participating businesses in this last campaign many of which had not participated in a ‘support local programme’ prior. Advertising included advertisements on EdgeFM and in the Ensign and we again run the ‘Better Be Benalla’ advertisement on Win TV. In both of these campaigns we endeavoured to run with a cost recovery model, so the cost to Benalla Business Network is minimal or none, but at the same time ensuring that the programs are affordable to all businesses.
PO Box 760 Benalla VIC 3671 Phone: 0419 282 966 Email: [email protected] Web: www.benallabusinessnetwork.com.au
We have recruited new members for the committee and begun planning for the 2016 Benalla Business Awards. During the past 5 months we have had several new members join and some re-joining the network. While our membership base is not as large as we would like we are confident that if we are able to implement our plans for the coming year that we will get the membership base up and maintain and grow that level. Our offering to all businesses in Benalla need to be mentioned. As a business in Benalla you automatically get a free listing to our Website and to our fortnightly Newsletters – there is a total of 673 listings on the BBN website as at May 16 – 595 of these are free. To take off the free listings would be counterproductive but there is a cost to maintaining these. In addition to the programs we have listed the general running costs to BBN are approx. $6,500 per year. This includes stationery, printing, promotional material, web maintenance, phones and other office software maintenance and small meeting expenses. From our existing income this does not leave much to put to the programs listed. To fully and successfully complete the programs listed we would require a $20,000 investment from BRCC. We feel that these programs fit into the existing Business and Tourism Development plan and will enhance the work that the Business Development team at BRCC are already doing. We value the in-kind support given by the Business Development Department in the form of printing and help with distribution, collation etc. for joint promotions. This has been a huge help to Benalla Business Network and we hope that this type of collaborative working will be able to continue. We would like to make mention in particular of the Business Development Support Officer and hope that the strong working relationship we have with Catherine is able to continue. We look forward to favourable consideration of our request. Yours faithfully, Jenni Cogger Vice-Chairperson
Project Name How will it work / what is involved Paid Support required Value Volunteer
hours Value Total
Membership & Web Maintenance
Ensure that our website is up to date ensuring all info for existing businesses is current.Ensuring that any new business is contacted and their information is loaded to our website.Contacting new members.Promote the Victorian Chamber offer to our members.Promote the other benefits of being a BBN member.Outcome: Increase our membership base by 25%.
5 hrs per week @ $25 per hour x 48 weeks
$ 6,000.00
5 hrs per week x 48 weeks = 240 hrs @ $30 per hour
$ 7,200.00 $ 13,200.00
Website Promotion
Increase public awareness of this great asset to the general community. Look at media campaign - paper & radio. Outcome: Increase page visitation by 25%
Media costs $ 5,000.00 30 hrs @ $30 per hour
900.00$ 5,900.00$
Business Excellence Awards
Run the annual Excellence awards. 140 hrs x $25 $ 3,500.00 400 hrs @ $30 per hour
12,000.00$ 15,500.00$
Promotions & Events
Run 2 buy local campaigns per yrOutcome: To increase business particpation in the programs and raise awareness of the benefits of shopping in Benalla and reward customers for chosing local.
2 @ 75 hrs = 150 hrs @ $25 per hr
$ 3,750.00
100 hrs per promo = 200 hrs @ $30 per hr
6,000.00$ 9,750.00$
Networking events 12 per year.Outcomes: Increase participation from businesses. Offer more varied events with education opportunities. Networking amongst 'like' businesses eg. Allied health or trades.
15 hrs per event = 180 hrs annually @ $25
$ 4,500.00
30 hrs per event x 12 = 360 @ $30 per hour
10,800.00$ 15,300.00$
BBN Champions
Set up a network of 'champions' that will act as spokespersons for BBN. Visiting those businesses around them, act as a go to source to personally distribute information to business.Outcome: To improve personal communication with businesses.
50 hrs to set up & then 1 hr per week to maintain = 102 @ $25 per hour
$ 2,550.00 120 hrs @ $30 per hr 3,600.00$ 6,150.00$
General maintenance of BBN
Reports, meetings and general maintenance of the committee
1040 hrs @ $30 per hr 31,200.00$ 31,200.00$
Budgeted hours 812 paid hrs
2290 in-kind volunteer hrs
Total Required for all projects $25,000 (in cash)
$71,700 (in kind)
$97,700 (cash & in-kind)
Budget Submission to Benalla Rural City Council ‐ Benalla Street Art Committee ‐ June 2016
In late 2014 a small group of local business people formed the Benalla Street Art Committee and in
2015 staged the inaugural Benalla Wall to Wall Festival. The group raised $35,000 from within the
Benalla community to finance 14 street art murals painted over one weekend in the Benalla CBD.
The murals were painted by renowned national and international street artists contracted on behalf
of the committee by Juddy Roller Pty Ltd, an award winning Melbourne‐based company specialising
in street art and graffiti management. Shaun Hossack founder and director of Juddy Roller, grew up
in Benalla and was keen to be involved in the project and 'give back' to his home town. A significant
number of businesses also gave thousands of dollars of in‐kind support through donations of food
and accommodation for the artists, as well as use of machinery and equipment, and walls for the
murals.
The event was successful beyond all expectations with increased trade for businesses during the
weekend and for a number of months afterwards. An unforseen side effect considering the
sometimes negative association between street art and 'graffiti' was the overwhelming
endorsement of the paintings by the whole Benalla community and the pride the initiative
engendered in local residents. Many ex‐pat family members, particularly young people, returned
home to visit families and view the art, giving extremely positive feedback through social media.
In 2016, a slightly expanded committee raised $60,000 and staged an even more successful event
adding another 13 murals including one at Winton Wetlands which has helped promote this iconic
environmental attraction. The committee is extremely grateful for the Council contribution to this
event in the form of a $2500 Community Grant and $7500 allocated from Council's 2015‐16 Budget.
Council staff were incredibly supportive and helpful in the lead up to the festival and on the day,
organising permits for walls, publicising the event, conducting walking tours and bus tours, printing
and distributing maps and assisting with media and promotion.
Complementing the council contribution to the 2016 event was the willingness of many locals to act
as volunteers for the weekend, selling merchandise, assisting visitors and catering for the needs of
the artists. Advance promotion of the 2016 event resulted in a huge increase in visitor attendance
over the festival weekend, and increased visitation is still occurring three months later. Media
coverage has been phenomenal with a conservative estimate of 108,000 viewings in media with
coverage of 1.2 million readers. (See attached media report). 4000 street art maps have been
distributed so far.
Tangible results from the 2015 and 2106 events
The event has financially supported and given extensive exposure to Australian artists and helped to
strengthen the budding Australian street art movement. One of the murals painted by Melbourne
artist Adnate for the 2015 Benalla event was voted the eighth most popular street art mural in the
world. In 2016 the festival also reserved walls for two local participants . Nineteen year old Gemma
Keating and well known local painter Tim Bowtell worked alongside national and international
painters and contributed exceptional pieces. Gender balance was a significant feature of the event
with equal numbers of male and female painters, a rare and noteworthy curatorial achievement.
Artists from France, Hong Kong and Scotland have participated bringing an international flavour to
the event.
The 2015 and 2016 events have delivered wide economic benefits through increased visitation
catalysed by local, regional, national and international coverage through television, print and social
media. Traders are reporting ongoing economic benefits.
There have been huge social benefits from the project. It has transcended the cultural divide felt by
some in our community and made art accessible to all. It has built community pride, promoting a
sense of belonging and inclusion. None of the works painted over the two festivals has been subject
to defacement or graffiti.
ONGOING BENEFITS AND ACHIEVEMENTS FOR BENALLA AND VICTORIA
Establishing Benalla as the regional street art capital of Australia
Complementing and adding to the visitor experience offered by existing tourism attractions
such as Winton Wetlands, Ned Kelly Trail, Winton Raceway, Gliding Club of Victoria
Complementing existing art features such as Benalla Art Gallery, Ceramic Mural, Weary
Dunlop and Hec Waller sculptures
Providing opportunities for Australian artists to showcase their talent
Exposing local and regional residents to the work of Australian and international artists
Tackling the gender imbalance that can characterise the street art movement.
Engaging and inspiring local artists through the Community Mural Prize, Youth Mural Prize
and stencil workshops.
Promoting community inclusion by offering free access to art for all
Building community pride and promoting volunteerism
Revitalisation of the Benalla CBD by creating a permanent outdoor art gallery
Uplifting the spirits of residents and contributing to good mental health
Delivering wide and sustained ongoing economic benefits for Benalla businesses
Enhancing Victoria's arts driven tourism and developing new arts audiences
The Proposal : 2017 Wall to Wall
The Benalla Street Art Committee is already preparing for the 2017 festival. The group is also
developing a strategic plan to ensure that the Wall to Wall Festival will continue into the future.
Plans for 2017 and onward include:
Development of an art trail incorporating murals on silos in our surrounding rural towns and
at significant sites such as Winton Wetlands.
Incorporation of sculpture and 3D pavement art to add to the richness and depth of the
cultural experience while maintaining the inclusive and accessible nature of the art works.
Value adding to the visitation experience by offering year round tours of the murals and
incorporating visits to other local attractions.
Staging a third consecutive Street Art Festival will cement Benalla's reputation as the premier venue
for street art in rural Australia and secure ongoing economic benefits for the Benalla community.
The Benalla Street Art Committee requests that Benalla Rural City Council make a $20,000
contribution to the 2017 Festival.