winter project MBA-2

SKPIMCS WINTER PROJECT 2016

Analysis of

TECHNO ELECTRONICS COMPANY

“Be Safe & Secure by Only TECHNO Logy”

A Winter Project Report Submitted in Partial Fulfillment of award of MBA Degree

Project Guide

Prof. DebadityaMohanti

Submitted by

VIPUL RUDANI

Roll No. 86

S.K.PATEL INSTITUTE OF MANAGEMENT & COMPUTER STUDIES

Gandhinagar, India

Month 2016-17


Certicicate from Organization


Certificate

This is to certify that Mr. Vipul H RudaniofS.K. Patel Institute of Management

and Computer Studies, Gandhinagar have submitted his Winter Project titled,

“Analysis of TECHNO ELECTRONICS COMPNAY.” In the year 2016-17

in partial fulfillment of KadiSarvaVishwavidyalaya requirement for the award of

the title of Master of Business Administration.

Director Project Guide

Prof. BhavinPandyaProf. DebadityaMohanti

Date:


Declaration

I hereby, declare that the Winter Project titled, “Analysis of TECHNO

ELECTRONICS COMPANY.” is original to the best of our knowledge and

has not been published elsewhere. This is for the purpose of partial fulfillment of

KadiSarvaVishwavidyalaya requirement for the award of the title of the title of

Master of Business Administration, only.

Student Name Signature

VIPUL H RUDANI


Acknowledgements

First and foremost, I would like to thank to the Director, Prof. BhavinPandya of

S.K. Patel institute of management & computer studies (MBA) for giving me an

opportunity to work on such a broad and interesting topic and help me gaining

the maximum out of this whole process. I have got all sort of support from his

side whenever required.

I express my sincere thanks to Prof. DebadityaMohanti who guided me

throughout the project and gave me valuable suggestions and encouragement.

Her motivational skill & parental support throughout the period enabled me to

explore the area of my project report. I am also indebted to all the people who

helped me by giving me valuable information during my project.


Executive Summary

From procurement of all items to marketing, it is necessary to have practical

knowledge before doing any work because of today’s competitive world.

Basically this company established 2006 and today this company one of the

leading in market. It has started in to manufacturing company since 2003.This

company is certified as (AN ISO: 9001 : 2008 ) and it is also using

technology.There are Two types of product producing which is Electronics and

Water RO system. This company approximately 40 product selling and

distributing in whole Kutch and Gujarat. Today this company number one

leading in market for both Products especially inKutch.

For the practical knowledge I have taken visit in “TECHNO ELECTRONICS

COMPANY ” Mainly in this report the focus is on Production department like as

How to produce and analysis of general information relating to the organization.

In the analyze of Manufacturing step. We have analyzed how they managing

time duration from Starting to finishing product of the company. We have

analyses the financial aspect of the company.


Table of Contents

SR.

No.

PARTICULAR PAGE

NO.

CERTIFICATE 1

DECLARATION 2

ACKNOWLWDMENT 3

EXECUTIVE SMMARY 4

1 COMPNAY OVERVIWE 6 1.1 Background of Company 7

1.2 Porter’s Five Forces Model 8

2 COMPANY PROFILE 13 2.1 Company profile 14

2.2 Company origin 15

2.3 Our mission 16

2.4 Our vision 17

2.5 Competitors of company 18

3 PRODUCTION DEPARMENT OF COMPNAY 19 3.1 Manufacturing process 20

3.2 Quality objective 21

3.3 Quality policy 21

3.4 Water purifier process 22

3.5 Product line 23

4 Conclusion 28

Bibliography 30


Chapter 1

COMPNAY

OVERVIWE


1.1 Background of the company

Generally speaking how fast technology is moving and we cannot walk

without the technology. And technology is the only way to change and to

grow. Secondly, electrical products it is one of the most important to any

business firm without electronically product people doesn’t move.

The company was founded on 2006 at Nakhatrana in Kutch district. There

are two owner of the company which is Bhavesh Chopra and Ashok

Nakrani they are started his own business with new technology and

expanding in all over Kutch district. Today companies have a four branches

and approximately 50 small retailers in Gujarat. The company was founded

in 2006 and then in 2008 the company also took the trademark and license

certificated company (AN ISO: 9001 : 2008 CERTIFIED COMPANY).

The company today is the very name of the district within Kutch District.

The company has been the establishment of a rural area in

NakhtaranTaluka. It was great location for doing business because rural

people want verity in Water purifier system and this company entered with

different verity and price.

When the company was established, when the place is very big contribution

and customers’ demands of attention to keep them in the place of the

company was determined. Demands of the customer are high and had no

choice in the market at the time of the TECHNO ELECTRONICS

COMPANY to be established.

There are two small scale company and so many retailer are the selling R O

System product but no one can having verity’s in the water reserve overseas


system then after only this Company came with various option with

Domestic and industrial water purifier. There two competitor which

MONEX electro Product and Patson electronics.

This company using Porter’s model for research and marketing strategy to help

for build customer satisfaction. This five forces most important for making,

creating, and innovating new strategy to doing business.

1.2 Porter’s Five Forces Model

Porter’s five forces model helps in accessing where the power lies in a

business situation. Porter’s Model is actually a business strategy tool that

helps in analyzing the attractiveness in an industry structure. It let you

access current strength of your competitive position and the strength of the

position that you are planning to attain. Porters Model is considered an

important part of planning tool set. When you’re clear about where the

power lies, you can take advantage of your strengths and can improve the

weaknesses and can compete efficiently and effectively.


1.2.1 Threat of substitute products

There are many substitute products available.

Customer can easily find the product or service that you’re offering at the

same or less price.

Quality of the competitors’ product is better.

Substitute product is by a company earning high profits so can reduce

prices to the lowest level.


In the above mentioned situations, Customer can easily switch to substitute

products. So substitutes are a threat to your company. When there are actual and

potential substitute products available then segment is unattractive. Profits and

prices are effected by substitutes so, there is need to closely monitor price trends.

In substitute industries, if competition rises or technology modernizes then prices

and profits decline.

1.2.2 Threat of new entrants

Capital requirements to start the business are less

Few economies of scale are in place

Customers can easily switch (low switching cost)

Your key technology is not hard to acquire or isn’t protected well

Your product is not differentiated

There is variation in attractiveness of segment depending upon entry and exit

barriers. That segment is more attractive which has high entry barriers and low

exit barriers.

Some new firms enter into industry and low performing companies leave the

market easily. When both entry and exit barriers are high then profit margin is

also high but companies face more risk because poor performance companies

stay in and fight it out. When these barriers are low then firms easily enter and

exit the industry, profit is low. The worst condition is when entry barriers are low

and exit barriers are high then in good times firms enter and it become very

difficult to exit in bad times.


1.2.3. Industry Rivalry

Industry rivalry means the intensity of competition among the existing

competitors in the market. Intensity of rivalry depends on the number of

competitors and their capabilities. Industry rivalry is high when: These situations

make the reasons for advertising wars, price wars, modifications, ultimately costs

increase and it is difficult to compete.

There are number of small or equal competitors and less when there’s a

clear market leader

Customers have low switching costs

Industry is growing

Exit barriers are high and rivals stay and compete

Fixed cost are high resulting huge production and reduction in prices

1.2.4. Bargaining power of suppliers

Bargaining Power of supplier means how strong is the position of a seller. How

much your supplier have control over increasing the Price of supplies. When

suppliers have more control over supplies and its prices that segment is less

attractive. It is best way to make win-win relation with suppliers. It’s good idea

to have multi-sources of supply. Suppliers are more powerful when

Suppliers are concentrated and well organized

a few substitutes available to supplies

Their product is most effective or unique

Switching cost, from one suppliers to another, is high


1.2.5. Bargaining power of Buyers

Bargaining Power of Buyers means, how much control the buyers have to drive

down your products price, Can they work together in ordering large volumes?

Buyer’s bargaining power may be lowered down by offering differentiated

product. If you’re serving a few but huge quantity ordering buyers, then they

have the power to dictate you. Michael Porters five forces model provides useful

input for SWOT Analysis and is considered as a strong tool for industry

competitive analysis. Buyers have more bargaining power when

Few buyers chasing too many goods

Buyer purchases in bulk quantities

Product is not differentiated

Buyer’s cost of switching to a competitors’ product is low

Shopping cost is low

Buyers are price sensitive

Credible Threat of integration


Chapter 2

COMPANY

PROFILE


2.1. Company Profile

Company name: TECHNO ELECTRONICS

Year of Establishment: 2006

SSI Registrations: AN ISO 9001:2008 CERFIED

COMPANY

Tag line: “Be Safe & Secure by only Technology”

Adders: Nakhatrana, dt- Kutch, Gujarat

Company category: Partnership firm

Partners Name: Bhavesh Chopra

AshokeNakarani

Helpline Number: (02835) 221438

Mobile Number: +91 9825933166

+91 9979062827

Company Branches: 4

Corporate adders: Shop No.7, Shiv Shakti Plazza,

Opp. Bus Station, Nakhatrana- Kutch

Gujarat (pin- 370615)


Website : www.technoelc.com

E-mail : [email protected]

Product Categories: 1. Electronics Product

2. Water RO System Product

Value of Company: 2.5 crore

Employees working in company: 18

2.2 Company origin

TECHNO ELECTRONICS began operations in 2006 under the leadership

of two Partners which isBhavesh Chopra and Ashok Nakrani for

manufacturing and trading of Electrical product and Water RO System.

TECHNO ELEC, is today one of the Kutch’s leading manufacturing of

electrical And special Water RO System Product.

The company initially was established in the name of Techno electronics in

year 2006, at Nakhatrana. But in 2008 company took Trademark for Owen

name (TECHNOTM) and having certified company (AN ISO 9001 : 2008

CERTIFIED COMPNAY). Today company no 1 leading brand in market

for his both product specially RO System in Kutch.

mailto:[email protected]


Company also having one contract with Shree Sahajanad Rural

Development Trust for implimating water RO System providing in whole

Kutch Primary school and high school and trust, temple and also providing

best services.

Under this company around 10 products are manufacturing both sector and

approximately 40 product electronics and water RO system selling in the

market at very reasonable price range.

The company is operating among highly competitive markets, demanding

in Kutch-Gujarat. The company is operating among highly competitive

markets, demanding outstanding quality.The company maintains strict

quality control on its products with Reasonable pricing.The company has

developed own standards in market, special services sector.In addition,

technical assistance is obtained from various experts in the field for

continual improvement of quality of its products and processes.

2.3 Our Mission

We are dedicatedly committed to the care and improvement of human life

through continuum of high quality, cost effective water purity products.

We strive to bring to fruition for our customers, the freedom from water-

related problems and peace of mind for good health through our wide

range of healthcare products that deliver impeccable standards of quality

and service.


2.4 Our vision

Our vision is defined by producing innovative healthcare products

that purify the water we drink, the food we eat andthe air we breathe,

and thus help people live healthier.

We aim to discover and develop and innovative products for the

betterment of human health and enhance the quality of life.

Generally the size of the organization is based upon the authorized

capital. Business is depends on the authorized capital such as small

scale industry, tiny scale, & large scale .While the form of

organization is based upon the internal relationship, authority &

responsibility.

According to the act of the company, the industries which have

authorized capital are less than 3 cores are called the small scale

company.

At the time of the establishment the total capital of the company was

less then RS 3 cores & the employment is made by the TECHNO

ELECTRONICS is as per the provision of the act. So, this is small

scale Company.


2.5 Competitors of Company


Chapter 3

Production Department

Of

Company


There are major two different categories manufacturing in this company

which is,

1. Electronics Product

2. Water RO System

3.1. Manufacturing Process:


3.2. QUALITY OBJECTIVE

Ensures that quality objectives, including those needed to meet

requirements for product are established at relevant functions and levels

within the company. A “Procedure” has been established for the same. The

business risks / quality indicators which may contribute the progress of the

company in relevant activities are identified.Based on their current status,

all functions conduct a study to find the root cause of the same and

identified the quantified / measurable objectives.Based on these quality

objectives, the quality policy is reviewed and framed. The objectives are set

and monitored for their achievement periodically. The progress on these

objectives is reviewed in Management Review Meetings.

3.3. QUALITY POLICY

The Policy of the company has been displayed at all strategic locations and

also distributed to all employees. Regular Training Programs are held for

“Understanding” by all the functions throughout the organization. The

Company has established, documented implemented Quality Management

System. The company maintains and continually improves the effectiveness

of QMS in accordance with the requirements of AN ISO 9001: 2008

The Company has, therefore,

Identified the processes, needed for the quality management system, and

their application throughout the Company.


Determined the sequence and interaction of these processes which is shown

in Process Flow Diagram enclosed as of this Quality Management Manual.

Determined the criteria and the methods needed to ensure that both the

operation and control of these processes are effective. This has been done

while planning for the processes.

Ensured the availability of resources and information necessary to support

the operation and monitoring of these processes. These have been

determined and verified at the time of planning the processes.

Decided to monitor measure and analyze the above identified processes

through quality plans and identified procedures, and Implemented actions

necessary to achieve the planned results and deciding, thereon, the

continual improvement of these processes.

3.4. WATER PURIFIER PROCESS


3.5 PRODUCT LINE

3.5.1 ELECTRONICS PRODUCT

1. INVERTOR

2. ELCB

3. DLC


4. SMPS CHARGER

5. SOLAR FENCE GUARD with SOLAR CHARGER


3.5.2 WATER RO SYSTEM PRODUCT

1. DOMESTICS RO SYSTEM


2. INDUSTRIAL RO SYSTEM

The Company manufacturing Water RO system in Various

capacity up to 10000liter/h as per required.

A. 25ltr/h

B.50ltr/h


C.100ltr/h

D.500ltr-h


Chapter 4

CONCLUSION


I am studying all the department of the TECHNO ELECTRONICS. I am

concluding that the entire department interest & good work. TECHNO

ELECTRINICS. Does not complain of any department of employees& try

to solve the problem.

I want to my special thanks & the staff of TECHNO ELETRONICS

COMPNAY. I am filling me the memorable and experience about practical

study. I am filling good knowledgeable.

I hope that this report is as sufficient at Winter project MBA - 2 level. I

have tried my best effort in preparation in this report.


Bibliography

www.technoele.com

www.google.co.in

http://www.notesdesk.com/

http://www.technoele.com/

http://www.google.co.in/

http://www.notesdesk.com/

winter project MBA-2

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