Winter 2012 Holiday Season
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Transcript of Winter 2012 Holiday Season
Preparing for the Winter Season
WWinter Season 2012-2013
Suggested Service Requests & WidgetsService RequestsSnow Removal
Ice Removal
Slippery Roads
Black Ice
Dangerous Icicles
Clogged Storm Drains
Widgets
School Closings Road Closures / Transportation Changes Weather Watches / Warnings Widget
http://mobile.weather.gov/#typeLocation3
Holiday Promotions
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WidgetsHoliday Shopping Guide (feature local
businesses and shopping guides)
Toys for Tots Donation and American Red Cross Holiday Donations
City Holiday Closures
Holiday Events Calendar
New Year’s Eve Activities
“Santa Tracker” Widget
City Website
Local media outlets as part of holiday & winter advisory outreach (TV, Radio, NPR, and Newspapers)
Encourage Media outlets to embed City portal to on website, especially during inclement weather
Social Channels such as Facebook and Twitter. Include a notice on your page directing residents to download the app and to utilize it during the winter season.
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Outreach
Facebook Twitter Provide direct emails and links to all local
community organizations to help spread the message:• BIDS• Local Businesses• School Contacts, Local Colleges and Universities• Residential Groups• Bicycle Coalitions• Nonprofit Agencies, etc.
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Social channels & Email
Download the PublicStuff app on their iPhone, Android or Blackberry device and report service request issues online, via SMS text and toll free numbers.
When they spot a non-emergency service request like down trees, icy sidewalks or overflowing storm drains, direct them to submit the service request through PublicStuff.
Encourage residents to take pictures of service requests in order to document the damage and allow staff to quickly identify the problem.
Encourage residents to add comments to and share service requests in order to provide additional information for your staff, friends, family, etc.
Encourage residents to utilize the app to access holiday relevant information during the winter season.
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Please Remind Your Residents To…
CContact Us:
Elizabeth HoffmanMarketing & Business Development Manager347-442-7227 ext. [email protected]
Swati BalakrishnanDigital Marketing Data Manager347-442-7227 ext. [email protected]
Lily LiuCEO347-442-7227 ext. [email protected]
Vincent PolidoroCTO347-442-7227 ext. [email protected]