Winter 2012

ALPFA

Leadership Summit 2011Las Vegas

ALPFA National Presidents Message 3

Mannys Message 4

Professional Impact 11

Student Impact 26

Graduate Resources 28

Contact Us 30

In Every Issue

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15MassMutualand ALPFAby Chris Mendoza

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CONTENTS

Fourth Annual

Expanding the Reach of ALPFA

12

Cover Story...

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ALPFA Turns 40A look back at the founding leaders of ALPFA

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Building Latino Busine

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Lead

ers

1972-2012

2 WINTER 2012 www.alpfa.org

My ALPFA Story 3ALPFA IMPACT

How do we deliver greater value to our community, partners and members?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Hector PerezALPFA National President

ALPFAPRESIDENTS LETTER

Manny EspinozaALPFA CEO

Shine the Light on ALPFA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ALPFA

Building Latino Business Leaders

Who Is ALPFA?

VISION

MISSION

SHAREDVALUES

NATIONALHEADQUARTERS


ALPFA MANNYS LETTER

ALPFANATIONAL

5ALPFA IMPACTMy ALPFA Story

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2011 Leadership Summit: ALPFA National

Lifetime Member Winners fromthe National Leadership Summit


ALPFA NATIONAL

Providing tools for development

Hispanic Fiscal Fitness

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Building Skills and Knowledge and Helping Improve Latino Communitys Financial Health

MassMutual and ALPFA: A Shared Commitment to Latino Leaders

By Chris Mendoza, Assistant Vice President of Multicultural Market Development, MassMutual

Chris Mendoza


ALPFANATIONAL

2011 Annual Convention Study Unveiling. Chris Mendoza at the podium


ALPFA NATIONAL

The Drive Behind the Sucess of ALPFAThere is no finish line, only whats next.

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1972-2012

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At the 2002 ALPFA Convention in Orlando, the founding members were honored for their dedication and commitment

to ALPFA.

ALPFANATIONAL


Gil Vasquez at the 2002

Convention

Frances Garcia at the inaugural Women of ALPFA event.

Left: The first conference was held four months after the organization was created. Above: At the 2002 ALPFA

Convention in Orlando, founding members are joined by David M. Walker, (center) and Manny Espinoza (far right).

Visit www.alpfa.org today and click on the Career Center!

Visit our online National Career Center, powered by iHispano. FREE tomembers!

Members can log on using your ALPFA user name and password to

view job postings

update your profile

upload a resume with the option to make public/private

apply for jobs and more!

The Career Center continues to provide career-building resources such asarticles, resume tips and salary guides through ALPFAs national partnership withRobert Half International.

Have a job posting? Consider the ALPFA Career Center visited by membersdaily, and giving your job nationwide visibility to our talented members!

ALPFA

TM

ALPFA Career Center

ALPFAPROFESSIONAL

When youre looking to attract the best job candidates ordevelop a cost-effective staffing strategy that deliversmaximum results, it pays to have up-to-date compensationdata at your fingertips.

2012 Salary Guide

Top Talent Tough to Find

Industry Hot Jobs

47,250 $62,000

Certifications in the Spotlight

Elevated Soft Skills

More Important

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .By Robert Half International

Salary Insights for 2012 Robert Half International

A Salary Snapshot

corporate accounting

public accounting

banking, financial

financial services


My ALPFA Story 13ALPFA IMPACT

ALPFAMY ALPFA STORY

Rene Medina president of Mid-west Association of Hispanic Accountant (MAHA)- the organization that later merged with ALPFA, Muhammad Gigani Current president

of ALPFA Chicago, Maria C. Pagan Past president, Solskin Gomez-Krogh Past president and current ED, Maria Villanueva-Sessions Past president, Cesar

Lostaunau Past president, Rick Cerda Immediate past president

Solskin Gomez-Krogh, Chicago

Brenda Padilla, Dallas

Brenda Padilla

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Ben Pusey, ALPFA Orlando VP of Membership

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


ALPFA MY ALPFA STORY

Kevin Cifuentes, New York

Kevin Cifuentes

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Ben Garcia, Delaware. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Annmarie C. Alaniz, ALPFA Phoenix President

ALPFAMY ALPFA STORY


Nellie Gonzalez Moshier, Indianapolis

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Corina Fermin, Seattle

Corina Fermin

Viola Marshall, ALPFA San Antonio President . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .



Amanda Maldonado, Los Angeles

Amanda Maldonado

Daniel Zamora, Miami Chapter

Daniel Zamora

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Valerie Peyton, ALPFA Albuquerque President. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ALPFAMY ALPFA STORY


Ana Morales, New York

Ana Morales

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Joseph A Kosinski, Chicago Chapter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Avec OBrien, ALPFA National Board



Karen Barahona, San Francisco

Karen Barahona

Stephanie Diaz, ALPFA Hartford President

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Francisco Munoz, San Francisco

Francisco Munoz

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Felicia Oriz, ALPFA Las Vegas President

ALPFAMY ALPFA STORY


Michael J. Zepeda, Jr. CRPS, AIF, San Diego

Michael J. Zepeda

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Jessica Harbi, Pittsburgh



Patricia Boshuizen, Philadelphia

Patricia Boshuizen

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Juan Lopera

Juan Lopera, Boston

Adriana McKinnis, ALPFA Portland Chapter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ALPFAMY ALPFA STORY


Angel Hinojosa, Northwest Arkansas

Angel Hinojosa

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Zameer Upadhya, ALPFA Houston, President

Alberto Rojas, ALPFA Charlotte Chapter

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Breaking Barriers Seattle Chapter Women of ALPFA:

by Roseana Fernandez, Treasurer and Acting Secretary of ALPFA Seattle


ALPFAWOMEN OF ALPFA


ALPFA WOMEN OF ALPFA

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Reaching New Heights Together DC Chapter Women of ALPFA:

By Katery Fernandez

What makes a great mentor? Someone who shows compassion to the mentees, joy and excitement, someone who has the door open, someonewho is willing give honest advice. Whether you, are a mentor of the moment or a mentor of a lifetime,. Ms. Jones

Preparing for Leadership: Get Ready for Your Next Promotion The Tampa Bay Chapter's Fourth Annual Women of ALPFA Summit

By Agustina Guerrero. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ALPFAWOMEN OF ALPFA


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Opening the Door of OpportunityALPFA Michigan Women of ALPFA:

By Sid Verma

From left to right: Peter Bahner, Managing Director, Prudential Great Lakes Agency (Moderator); Carolynn

Walton, Vice President and Treasurer Blue Cross Blue Shield of Michigan; Betsy Metter : KPMG Senior Partner;

and Alma L. Guajardo-Crossley, Director of Diversity Initiatives at General Motors


ALPFA STUDENT IMPACT

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Corporate Landscape: Where Do I Fit InSeattle Chapter

By Ivette Aguilera, UW Student Chapter President

Ivette Aguilera

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Student with $20,000 ScholarshipALPFA Philadelphia Chapter Awards

ALPFA Philadelphia Board Members with scholarship recipient Skyler Logsdon.

ALPFASTUDENT IMPACT


Transitioning into Corporate AmericaNew Jersey Chapter

By Sandra J. Garcia , ALPFA NJ Corporate Advisory Board & Immediate Past President

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


ALPFA GRADUATE RESOURCES

The Pursuit of Knowledge An Inside Perspective about an MBA

Georgetown University MBAInformation Session

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

GMAC Poll of Employers Shows EarlyOptimism for 2012 Hires

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ALPFANEWS LITE


ALPFA joins forces with ASCEND and NABA For Tri-Affinity 2011

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Betty Francisco, EVP of Programming and VP of

ALPFA Law for the ALPFA Boston Chapter Receives:

Massachusetts Association of Hispanic Attorneys 2011 Latino Leadership Award

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GENERAL INFORMATIONALPFA Impact is published for informational purposes only.Views represented by contributing writers do notnecessarily reflect the views of ALPFA. Submission of a storyor photo constitutes permission to run but does notguarantee publication. All articles are subject to editing,space availability and modification and publisher has final sayin content. Good quality color photos or high resolutiondigital files are required but, regrettably, cannot be returned.Download our media kit at www.alpfa.org.

To submit to the newsletter, email:Zenaida Mendoza, [email protected] or Mail CD to: ALPFA Newsletter 801 S. Grand Ave., Ste 650, LA CA 90017

SUPPORTED APPLICATIONSQuark Xpress, Adobe Photoshop, AdobeIllustrator and Adobe Acrobat.SUPPORTED FILE TYPES: EPS, PDF, TIF

AD SPECSPublication Trim Size: 8.5 x 11Full Page: 8 x 10Full Page with bleed: 8.75 x 11.25Half Page Trim Size: 3.875h x 5wQuarter Page Trim Size: 4.875h x 3.875wDigital Files: Must be CMYK or Grayscale, 300 dpi files.

Next Deadline (subject to change)Spring Issue 2012Materials Deadline: Friday, March 9Advertising space must be reserved by March 2

ALPFA cannot be held responsible for the quality ofreproduction if these specifications are not adhered to. Adsand article submissions received after deadline may notpublish in the desired issue. ALPFA will not be heldresponsible for changes the Production department mustmake in an ad that is inadequate or fails to adhere to theDigital Ad Specifications. ALPFA is not liable for the finaloutput if no Contact Proof / Fax is supplied for reference.

Opportunities

Local Chapter Networking Events,Receptions and Programs

Access to Online Career Center

- Job Searches

- Post Your Resume

- Industry and Career Articles

Recruitment Opportunities forEmployers

Digital subscription to ALPFA Impact,ALPFAs National Newsletter

Subscription to Hispanic Businessand DiversityInc Magazine

Continuing Professional EducationCourses

Scholarships, Mentorship andInternship Opportunities

National and Local email updates**

Annual Convention

Receive discounted pricing for thefour-day event bringing togethermembers from across the US withprofessional and student work-

shops, networking, paneldiscussions, luncheons, Awards Gala,and Career Fair.

Professional Development

Serve on Local/National Boards andCommittees

- Leadership Skills

- Management Skills

- Team Building

Presentations and Public Speaking

Access to Business Leaders

Graduate Students

Financial Assistance throughScholarship Programs

Access to various graduate degreeresources on the ALPFA web pageand Impact newsletter

Graduate workshops/sessions at theALPFA Annual National Convention

Email invitations to graduate schoolfairs and business visits

GMAT materials for prospectivestudents

Discounts to the mba.com store

Access to workshops and onlineresources for GMAT test-preparation material

Programs

Women of ALPFALaunched to create opportunitiesfor professional Latinas throughleadership skills, training, mentoringand career advancement.

Finance/Executive/LeadershipSummitsBrings together a panel of businessleaders to address topics such asleadership skills, diversity andchallenges facing Latinoprofessionals.

Executive SeriesDesigned specifically for mid-careerand executive-level professionalswith 10+ years of experience tonetwork and learn from each other.

ALPFA Cares/Community ServiceALPFA partners with organizationssuch as VITA to give back to ourcommunities.

ALPFA Regional StudentSymposiumsDesigned specifically to fosterprofessional development, training,and career growth. Programincludes: educational workshops,networking, luncheon and CareerFair.

ALPFAs Annual ScholarshipProgramALPFA has awarded almost $650,000 in scholarships over the last 6 years.

ALPFA KPMG Case StudyCompetitionStudents from over 30 schoolscompete to solve complexaccounting cases and present theirfindings to KPMG and ALPFAprofessionals at the AnnualConvention. The experienceexposes students to the possibilitiesof what it may be like to work for aBig Four firm.

**Option to Opt-out

ALPFA MEMBERSHIP BENEFITSALPFA ALPFA MEMBERSHIP BENEFITS

WHO/WHERE TO CONTACT US


National Office801 South Grand Avenue, Ste. 650

Los Angeles, CA 90017

(213) 243-0004 / Fax: (213) 243-0006

New York Office55 Broad St., 18th Floor

New York, NY 10004

(646) 695-4202 / Fax: (646) 695-4201

Manny Espinoza

Chief Executive Officer

[email protected]

Los AngelesPamela Ravare-Jones

Chief Operating Officer

[email protected]

Steve Calderon

Chief Financial Officer

[email protected]

Zenaida Avelar Mendoza

Vice President, Marketing and Branding

[email protected]

Linda Andreani

Vice President, National Programs

[email protected]

Amber Martinez

Director of Corporate Development

[email protected]

Carmen Cardenas

Director of Student Affairs

[email protected]

Jason Windscheffel

Membership Data Administrator

[email protected]

Mark Haynes

Online Communications Manager

[email protected]

Clare Holzer

Accounting Clerk

[email protected]

Carlos Perez

Art Director

[email protected]

BostonRadhames Nova

Executive Director, Boston Chapter

[email protected]

Billy Ayala

Boston Chapter Coordinator

[email protected]

ChicagoSolskin Gomez-Krogh

Executive Director, Chicago Chapter

[email protected]

New YorkSantiago R. Carmona

VP of Corporate Development

[email protected]

Ann Marquez

Director of CEO Affairs

[email protected]

Cindy Saad

Executive Director, NY Chapter

[email protected]

Ariana Simmons

Chapter Coordinator, NY Chapter

[email protected]

Jonathan Cifuentes

Social Media & Online

Communications Coordinator, NY Chapter

[email protected]

North West ArkansasJayshica Amargos,

Managing Director

[email protected]

Washington D.C.Anita Nuez

Director of Corporate Development

[email protected]

ALPFA InstituteAdam Arroyos

President, ALPFA Institute

[email protected]

Lyndsey Coleman

Executive Assistant to the President,

ALPFA Institute

[email protected]

MEMBERSHIP REQUIREMENTS For membership info visit ALPFA.org

2012 ALPFA Annual Convention RegistrationAugust 11-16, 2012 Las Vegas, NV

ALPFA Building Latino Business Leaders

Full Registration:

REGISTRATION INCLUDESLuncheons WorkshopsWOA EventsProduct PavilionSocial Events and ReceptionsCareer Fair/University Forum ALPFA Awards Gala Dinner

$ 600 $ 700 $ 850 $ 1000$ 850 $ 950 $ 1150 $ 1300$ 400 $ 450 $ 500 $ 550

7/31/11 - 9/30/11Convention

Rate

10/1/11-12/31/11 Early Early

Registration Rate

1/01/12-5/31/12Early

Registration Rate

After 5/31/12Regular

Registration Rate

Join ALPFA today and enjoy the memberrates for the 2012 Convention! Go to www.alpfa.org to sign up today!You can also include your membership with your conventionregistration.

Name Title

Company

Student School

Address City State Zip

Phone Phone 2

Fax Email

Chapter

Payment Method (mark one): Credit card: ___ Visa ___ MC ___ AmEx ___ Check Payable to ALPFA

Credit Card Number Expiration Date

Signature Date

Mail this form with payment to: ALPFA National 801 South Grand Avenue, Suite 650 Los Angeles, California 90017-4646If paying with credit card, you may also fax this form to 213.243.0006. For questions about registration, please call 213.243.0004 or visit www.alpfa.org.

Convention Refund Policy: Full refunds less a $60.00 administration fee ($40.00 for students) will be issued upon written request if received by June 30, 2012. After thisdate, no refunds will be issued; amount will be used as a credit toward future convention.

Mr./Mrs./Ms.

$175* Guest refers to a spouse, significant other or personal friend, NOT a

business associate, staff colleague or fellow student. Valid for allConvention receptions, luncheons and gala. Does not include workshops.

Please check off your purchases:Membership ____ Professional ($120.00 per year / $300 3 yrs. / $1,200.00 Lifetime) ____ Student ($20.00) ______ Graduate student ($30.00)Convention Full Registration ____ Member ____ Non Member ____ Guest Pass ____ Student Registration

TOTAL TO BE CHARGED: __________

Professional and Student Packages DO NOT include hotel

accommodations or airfare

MemberNon-Member

Guest Pass*

StudentStudent Non-Member $225

40


ss

Lead

ers

1972-2012Join us as we celebrate a milestone for ALPFA: 40 years of

Latino Leadership! Our 40th Annual Convention will be in LasVegas and we plan to outshine any convention we have everhad with the events, opportunities and excitement only ALPFAcan bring.

Shining the Light on

40 Yearsof Latino Leadership

Register online for the 2012 Convention at www.alpfa.orgOr use this form to mail or fax in


ALPFA Annual ConventionAugust 11-16, 2012 Las Vegas, Nevada

801 South Grand Avenue, Suite 650Los Angeles, CA 90017

RETURN SERVICE REQUESTED

ALPFA

TM

Past Participanting Sponsors*

* Partial List

Winter 2012

Documents

Transcript of Winter 2012