WINTER 2010

WEBINAR

What Will We Be Discussing?

• New Product Launches

• New Marketing Concepts

• New Merchandising for Home Foundations

• Miscellaneous Items• Q & A

New Products – Property Solutions

Style Name Marketing Comments

Product Description

Wt. Type Stain Description

Attention Performer - Multi's 20 M/C Stain Safety BCF Nylon

Background Sub FHA Golden 18 Twist R2X BCF EB Nylon

Eco Edition Sub FHA Golden 18 Twist R2X BCF EverAgain Nylon

Character (B) Sub FHA Context 18 Twist R2X BCF EB Nylon

Eco Image (B) Sub FHA Context 18 Twist R2X BCF EverAgain Nylon

Clarksville (B) Concord - Berbers 25 Texture R2X BCF Nylon

Eco Options (B) Eco Choice - Berbers 25 Texture R2X BCF Nylon

Continuum Concord - Multi's 25 M/C Stain Safety BCF Nylon

Context Golden - Berbers 25 Twist R2X BCF EB Nylon

           

New Products – Home FoundationsStyle Name Marketing Comments

Product Description

Wt. Type Stain Description

Accordance (B) Collinsville - Berbers 25 Texture R2X BCF Nylon

Hacienda   25 Texture Stainmaster Stainmaster BCF Nylon

Perimeter 30 oz. Collinsville 30 Texture R2X BCF Nylon

Short & Sweet (S / B) Anso version - Amplified 25 Twist R2X Anso BCF EB Nylon

Exposition Amplified - Berbers 25 Twist R2X BCF EB Nylon

Ambience Fascinating - Berbers 25 Texture R2X Anso BCF EB Nylon

At Home   25 Twist Stainmaster Stainmaster BCF Nylon

Instant Impact Nylon PCU 28 Pattern R2X BCF Nylon

Ready To Play (S / T) Enhanced Body BCF 30 Texture R2X BCF Nylon

Holloway I (S / B / T)   32 / 30 Twist R2X Anso BCF Nylon

Holloway II (S / B / T)   42 / 40 Twist R2X Anso Caress BCF Nylon

Crosstown I Enhanced Body BCF 40 Texture R2X BCF Nylon

Crosstown II Enhanced Body BCF 50 Texture R2X BCF Nylon

Ultra Twist (S / B / T)   32 Twist R2X Anso Caress BCF Nylon

Ultra Twist II (S / B / T)   42 Twist R2X Anso Caress BCF Nylon

Cobble Way (SD) Solution Dyed PET 40 Pattern R2X BCF PET

Visual Intrigue (SD) Solution Dyed PET 40 Pattern R2X BCF PET

Front & Center I 12' & 15'   43 Texture R2X BCF Nylon

Front & Center II 12' & 15'   53 Texture R2X BCF Nylon

New Products - Hardwood

Epic

HW219 Nottoway Hickory 5” (3 New Colors)

HW354 Nottoway Hickory 3 ¼” (New Width)

HW255 Paradise Cove

HW258 Crystal Cove

HW267 Carnival

HW269 Santa Cruz

Solid

HW357 Appaloosa

HW351 Solid Advantage 2 ¼”

HW352 Solid Advantage 3 ¼”

HW356 Solid Advantage 5”

New Products - Laminate

Domestic Luminiere Crystal Lake Collection

HL933 Mount Airy

HL934 Spring Creek

HL935 Whitaker

New Products – Tile & StonePorcelain

TGF59

TGF60Domingo

13x13

18x18

TGF62

TGF63

TGF64

Touchstone12x12

18x18

10x13 Wall

TGE53

TGE54

TGE55

TGE56

Broadway

12x12

18x18

6x6

3x6

TGE62

TGE63

TGE64

TGE84

Shiloh

12x12

18x18

6x6

3.6

TGF10

TGE88

TGE87

Sonora12x12

12x24

18x18

TGE85

TGE86Durango

13x13

20x20

TGE78

TGE79

TGE80

Nautilus12x12

18x18

6x6

New Products – Tile & Stone – Pg. 2

Ceramic

TGF80

TGF81Hidalgo

13x13

17x17

TGF50

TGF51Foundation

13x13

17x17

TGF12

TGF13Moab

13x13

16x16

New Marketing Tools

Home Foundations

What is Performance Plus?

• A simplified, three-tier performance warranty system designed specifically for single family builder channel needs.

Why Performance Plus?

• Trade up from Base!

• Add significant value to our current level 1 and 2

• Simplify our Product Selection

• Bring logic to and simplify Warranties

• Facilitate Homebuyer Trade-up Selection

• More Pro-Active Shaw HF Branding

Performance Plus Selection Guide

Performance Plus Graphic

Performance Plus Stickers

Performance Plus Medallions

New Merchandising

Home Foundations

HF / Vogue Card Display – ST24820”D x 56”W x 48”H

Holds 20 Type 315 Cards

TYPE 315 CARDS AVAILABLEStyle # Style NameHGG36 CollinsvilleHGC80 Warrior ClassicHGJ36 Accordance (Collinsville Berbers)HGG48 FreebirdHGG96 Dream Run (30 oz. Near Texture)HGJ37 Perimeter (30 oz. Collinsville)HGJ12 Amplified (Soft EB Twist)HGJ65 Short & Sweet (S) (Anso Amplified) / Short & Sweet (B) (Anso Exposition)HGJ13 Fascinating (Soft Anso TextureHGJ21 Exposition (Amplified Berbers)HGJ22 Ambience – Anso (Fascinating – Berbers)HGG73 PoconoHGG50 New StandardHGJ14 WondrousHGG97 Brisco (S) (B)HGJ10 Coordinate I / Coordinate IIHGG63 Top Talent (S) (B)HGJ24 Holloway I (S) (B) (T)HGJ26 Holloway II (S) (B) (T)

NOTE: Above 19 products may be ordered as a package & choose from the 2 products below for a total of 20 products

HGG84 BaselineHGE64 Red Bud

Carpet Displays

SY225 – HF Vertical Display 20”D x 29”W x 65” H

New !For Carpet & Hard Surface

SR746 - 24 Slot Vertical Swatch Rack 21”D x 29”W x 64”H

New Display !

Hard Surface Displays

SY225 – HF Vertical Display 20”D x 29”W x 65” H

New!For Carpet & Hard Surface

SY226 – HF Arm Card Display 20”D x 59”W x 65”H

New Display!

Other Topics

• SD Nylon Product, Marketing and Pricing Strategy

• 25% Recycled Content in Anso Nylon and PET

• R2X Pet Urine Warranty