DOES YOUR GRANDAD LOOK LIKE WINSTON CHURCHILL COMPETITIONCONCEPT

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‘DOES YOUR GRANDAD LOOK LIKE WINSTON CHURCHILL?’ - This competition is aimed specifi-cally at school children between the ages of 11-18. The idea behind the concept is to inform the audience about Winston Churchill while also relating his face to someone they personally know very closely... Their Grandad.

However, obviously not everyones Grandad looks like Winston Churchill, but the promotion for the competition would encourage the younger audience to ask their Grandparents / Parents about Churchill.

The product range we have proposed is aimed to encourage a teenage audience to get involved, by using a range of both printed and digital media we aim to reach as large an audience as possible.

These boards aim to explain our concept further as well as the prod-ucts that could be produced to aid a successful response from the required audience.

WINSTON CHURCHILL APP

The app is the main way toenter the ‘DOES YOUR GRANDAD LOOK LIKE WINSTON CHURCHILL COMPETITION’. However it still has other multiple functions to appeal more to the 11 -18 year old target audience.

COMPETITION RULES

Explains the rules / how to enter / what is the prize

UPLOAD AND ENTER

It gives the user another avenue to submit their Winston Churchillike Photo re-creatation.

WINSTONIZE YOURSELF

An additional fun add on to the competion - similar to fatbooth and bald booth but this time it is a winston churchill booth where you can Winstonize yourself, your friends and your family.

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DOES YOUR GRANDAD LOOK LIKE WINSTON CHURCHILL COMPETITIONCONCEPT

(WINSTON CHURCHILLIKE)HOME PAGE

COMPETITION INSTRUCTIONS AND PRIZE VIEW PHOTOS TO RE-CREATE / UPLOAD / SUBMIT

DOES YOUR GRANDADLOOK LIKE

WINSTON CHURCHILL?

LOADING PAGE

COMPETITIONINSTRUCTIONS

AND RULES

HOW TOENTER

WHAT’STHE PRIZE?

UPLOAD /TAKE PHOTOOF YOURSELF

WINSTONIZEYOUR PHOTO

MORPH A PHOTO OFYOURSELF

TO LOOK LIKEWINSTON

CHURCHILL

SUBMIT YOUR

WINSTONCHURCHILLIKE

INTO THE COMPETITION

LINKS TO A PAGE EXPLAINING

WHO WINSTONCHURCHILL WAS

AND THE INSTRUCTIONS

TO THE COMPETITION

FACTS ABOUTWINSTON

CHURCHILL WHILE YOU

WAIT ON THELOADING PAGE

YOU MUSTRE-CREATE ONEOF THE 5 GIVEN

PHOTOS OF WINSTON

CHURCHILLWITH YOUR WINSTON

CHURCHILLIKE

A WINNER WOULD BE CHOSEN BY

THE CHURCHILLJUDGES ON A

CERTAIN DATE,THE VICTOR

WOULD WIN A PRIZE THAT WILL

BE DECIDED BYCHURCHILL

LINKS TO 5 FAMOUS PHOTOSOF WINSTON CHURCHILL

TO GIVE THE USER ANOPTION OF WHICH ONE THEY WOULD LIKE TO RE-CREATE

LINK TOCAMERA ROLL

OR CAMERATO ALLOW THE

USER TO UPLOAD AND

MORPHTHEMSELVES

PHOTOFILTERS

PHOTOTEMPLATES

TORE-CREATE

UPLOADPHOTO

TOCOMPETITION

DOES YOUR GRANDADLOOK LIKE

WINSTON CHURCHILL? TAKE A PHOTO OF YOURSELF AND MORPH INTOTHE GREAT WINSTON CHURCHILL

WINSTON CHURCHILL BOOTH

B&W

1940’SCAMERA

1930’SCAMERA

PROPAGANDAPOSTER

AGE

GIRTH

BALD

TOP HAT

CIGAR

1

1

4

5

2

3

2

SWIPE

VIEWING PHOTO TEMPLATES

WINSTON CHURCHILL APPNAVIGATION FLOWCHART

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WINSTON CHURCHILL COMPETITIONDIGITAL SUBMISSIONS

The main focus of the competition is run through the app which can be downloaded on various devices with acess to an APP store.

There will also be a link from the churchill.com site which allows users to enter the competition and also find out about SirWinston and his history.

The thought of a prize is something that will definitly spur people on to get involved. This is up to you it could be an educational trip or insurance etc..

Pretty much every young person in the UK has a social network profile of some sort. So campaign will also be advertised on sites like facebook.

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WINSTON CHURCHILL COMPETITIONSCHOOL POSTER HAND OUTS

To make sure everyone has a chance of entering we have included a postal address aswell as a link to the website and the app.

A promotional poster/leaflet would be sent out to schools across the UK. This introduces them to the competition and how the different ways they can enter.

We have included some nets on the back which allows the kids to cut out and make a 3D Winston Churchill.

cut round the armsthen fold & stick them together

when the arms havebeen assembled, slot them into the arm slits on the body

cut round the edgesof each of the nets

cut out

white area

cut out

white area

cut through thewhite lines

use the tabs to stickthe boxes togetherglue each tab according to theside it matches up to

stick the 2 hat rims together so that black

is showing on either side. Then slot the tabs into the

slits on winstons head.

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In order to promote the competetion and to get winstons face out there we suggest a series of large scale public adverts that will catch the eye of passers by. It would be best to situate the adverts in busy city centers and round schools & colleges in order to hit the specific target audience.

Bill boards in busy towns and on bus and train roots would be good places to advertise as school kids are forced to look at these everyday.

WINSTON CHURCHILL COMPETITIONPUBLIC PROMOTION

A good way to cause interest with a younger audience would be to use graffiti advertising. This is a ever growing trend that seems to be getting more popular each year.

This type of stencilgraffiti can be put up in no time. its a quick and easy advertising method which allows for many possibilities.

The idea behind the slogan below is to get the kids to bond with their grandparents. Most kids have a strong bond with them anyway, so if they don’t know who Winston was, their grandad will be sure to fill them in.

Using projections to advertise, instantly causes interest as it is quite an exciting new medium to work with.This could play a clip that runs through a series of different advertisements about the competition, also people about Churchill.