Winning with the HP Scitex FB series - ND Graphics Graphics... · 2016. 1. 15. · JFX 200 -2513....

© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.

Winning with the HP Scitex FB seriesRichard Juneau

HP-Scitex

Mid-Volume National Sales Manager

January 2016


After 5 years in market, HP still market leader in AMS

Market Share evolution (FB500 & FB700)

20%

36% 37%

40%38%

0%

5%

10%

15%

20%

25%

30%

35%

40%

2010 2011 2012 2013 2014

HP

CET

Agfa

Mimaki

OCE

EFI-Rastek

Durst

Fuji


The “new” FBsThe HP Scitex FB550 and FB750 printers were introduced at ISA 2015

HP Scitex FB550Belt-fed with space-saving design• 64-inch / 162 cm

• Express speeds up to 419 sq. ft./hr.

• Indoor Signage speeds up to 199 sq. ft./hr. (over 6 -4x8s/hour)

• Prints up to 4 sheets at once

HP Scitex FB750Extra capacity for volume production• 98-inch / 250 cm

• Express speeds up to 469 sq. ft./hr

• Outdoor Signage speeds up to 380 sq. ft./hr. (over 11- 4x8s/hour)

• Prints up to 6 sheets at once


The “new” FBsKey features from ISA 2015

12% printing speed increasein Indoor Signage printmodes

Continuous sheet loadingFrom 20’’ to 5’’ distance (50cm vs 12cm)

New stronger tables with

tapered rollers to reduce risk of

media damage

High saturationin Photo printmodes

Better image quality reliability thanks to new beam and carriage

Table top roll holder for flexible short runs

Full bleed in max sizes 64’’ and 98’’


Improved image quality robustness

Significant HW improvements which show consistent better image quality results


Hardware changes

New design of smaller carriage and stronger beam to minimize vibration, which reduces Vertical Banding risk

FB500 Carriage cross sectionLower bearing positiondecreased pivot error

2.5X More Rigid Rail

Wider Bearing SpacingIncreased stability

FB550 Carriage cross section

• Improved drop placement accuracy

• Faster throughputCompact Print Head Spacing


Vertical Banding improvement

Indoor signage printmode in FB500- FB700

Indoor signageprintmode in FB550- FB750


New high ink density Photo modes

Photo printmode in FB500- FB700

Photo printmode in FB550- FB750

Photo printmode delivering max saturation and white opacity

Max DPI/Photo Plus 56 ft2/hr

Photo 110 ft2/hr

Presenter

Presentation Notes

Previously the maximum saturation and white opacity could only be achieved in Max DPI printmode. With the new FB550 and FB750 the same level of saturation and white opacity can be achieved in Photo mode, which runs 2x faster.


Load faster with continuous sheet loading

From 20’’ to 5’’ distance (50cm vs 12cm)

Alignment bar allows faster loading in multi-sheet


Change jobs faster

New Table top roll holder accessory for short runs in flexibleSold together with the roll-to-roll accessory

Foam roller to be placed on media to secure media input

2 detachable cradles that adapt to most common roll widths

Up to 60Kg/132 lb rollsUp to 10 linear meters/ 33 linear feet


Stronger and more convenient tables

Stronger structure, tapered rollers for easy media loading

Presenter

Presentation Notes

Tables have been completely redesigned: More robust structure to resist to impacts from heavy media Tapered rollers to allow easy media loading, before the edges could get damaged with the rollers. This is specially relevant because usually rigid medias are expensive and delicate


Reduce finishing with true full bleed

No cutting thanks to true full bleed in max sizes in 64’’ and 98’’

Presenter

Presentation Notes

Tables have been completely redesigned: More robust structure to resist to impacts from heavy media Tapered rollers to allow easy media loading, before the edges could get damaged with the rollers. This is specially relevant because usually rigid medias are expensive and delicate


FB550: Optional extension tables required to print 4’x8’ and 5’x10’ (1.5x3m) boards

• Standard tables: up to 64” wide x 48” long (1.63x1.22m)

• Extension tables: up to 64” wide x 120” long (1.63 x 3.05m)

Extension(output)

Extension (input)

Presenter

Presentation Notes

Standard tables provide support for up to 4’ long sheets An optional set of extension tables enables printing 5x10’ sheets Printing long 4x8’ sheets take quite a lot of space while printing Of course that space is saved by folding the tables when printing smaller sizes, roll-to-roll or not printing (Agfa :Anapurna M2 also have shorter tables)


FB750: Optional extension tables

• Standard tables: up to 98” wide x 48” long (2.5x1.22m)

• 1 set extensions: up to 98” wide x 80” long (2.5 x 2.0m)

• 2 sets extensions: up to 98” wide x 120” long (2.5 x 3.05m)

Extension #1

Extension #2

Extension #2

Extension #1

Presenter

Presentation Notes

Standard tables provide support for up to 4’ long sheets One set of optional extension tables enables printing up to 2 m long sheets Two optional sets of extension tables enables printing 5x10’ sheets or two 4x8’ sheets at the same time Space is saved by folding the tables when printing smaller sizes, printing roll-to-roll or just not printing


Unlimited possibilities

HP Scitex FB550/FB750 White Ink Upgrade Kit1

• User installable upgrade kit

• White ink homogenizer• White ink option key

• 4-color + white – CMYKW

• Single 2-liter white ink2 replaces light cyan / light magenta

• Expand beyond white media – print on:

• Dark & colored substrates• Clear & translucent media• Natural materials (i.e wood)

• Change between CMYKcm CMYKW

• Unattended 1.75 hour process

1) Available as an option2) Sold Separately

Presenter

Presentation Notes

The white ink option kit is a user-installable kit that can be added at any time. The upgrade kit itself consists of this white ink homogenizer and a software option key The homogenizer fits under the ink box and ultrasonically agitates the white ink once every night to ensure the white pigment particles do not come out of suspension and begin to settle. The option key contains the software to enable the feature on a single printer. When using white ink, the color set consists of 4-color CMYK, plus white The white ink comes in a 2-liter cartridge, which is sold separately. It uses a “Y” connector to connect to the two ink channels previously used for light cyan and light magenta. White ink and the HP Scitex FB500 and FB700 printers let you expand your application possibilities beyond that of just white media. You can print on white ink by itself or as an underflood with color on colored substrates You can print on clear materials with a white overflood and view from the other side Or, on natural materials such as wood. Changing between 6-colors and 4-colors plus white or back to 6-colors is simple to do, but does take about 1.75 hours to complete. This is an automated process, that once initiated, does not require user intervention. The conversion process empties ink from the ink lines and printheads, then fills and flushes them with the new ink. This process uses about 400ml of ink.


Unlimited possibilities

HP Original FB250 UV Ink• 6-color ink set - CMYKcm

• High IQ, smooth blends, realistic flesh tones

• Durable pigmented ink holds up to the outdoors

• Good adhesion on corrugated polypropylene

• Flexible for banners, folding carton, etc.

• 2-liter cartridge for low user intervention• Collapsible poly liner• Recyclable outer carton• No-drip, quick connector with

integrated ink filter

Presenter

Presentation Notes

Ink for the HP Scitex FB500 & FB700 comes in 6-colors, cyan, magenta, yellow, black, plus light cyan and light magenta The light inks are used to provide higher IQ, smoother blends and realistic flesh tones. These pigmented inks 2-3 years outdoors under normal conditions. This ink has very good adhesion on a wide array of media, including corrugated polypropylene. Yet it is flexible enough to use with banners and can be folded for POP and packaging prototype applications The inks come in a 3-liter containers consisting of: Collapsible bag design to leave very little unused ink Recyclable outer corrugated carton No-drip, quick connector with an integrated ink filter


FB550/750: Optional RIP Software

Caldera GrandRIP+Fast, flexible and powerful production workflow dedicated to wide and extra-wide format Print and Print-to-Cut applications.

Onyx ProductionHouseEasy to use with flexible, powerful, professional tools that allow you to control your production workflow, deliver superior color quality and reduce production costs.

Presenter

Presentation Notes

HP offers 2 very powerful and flexible RIP software solutions from 2 of the industry leaders. Each offer all of the features and media profiles to drive the FB500/FB700 printers.

The competition


Positioning vs key competitors

KEY COMPETITORS HP Scitex FB550 &FB750 POSITIONING

Anapurna M1600Anapurna M2050i

JFX 200 -2513JFX500-2131

Arizona 318GLArizona 4xx GT

EFI H1625

• Competitive image quality and speed, now improved

• More productive workflow than table flatbeds, now better with table top roll holder

• Better in ease of use

• Robust, proven technology

• Compact

… at a very attractive HW price

Q5 250 / 250HQ5 500 / 500H

http://www.google.com/url?url=http://www.verybiglobo.com/fuji-announces-new-firmware-for-x-e1-x-e2-and-x-t1-and-new-macro-extension-tubes/&rct=j&frm=1&q=&esrc=s&sa=U&ei=HM7QVPa1MouiyQSFsoKoDA&ved=0CBYQ9QEwAA&usg=AFQjCNH3z51K4c4dubQB-jk1jWF_JN5PfQ

http://www.google.com/url?url=http://www.verybiglobo.com/fuji-announces-new-firmware-for-x-e1-x-e2-and-x-t1-and-new-macro-extension-tubes/&rct=j&frm=1&q=&esrc=s&sa=U&ei=HM7QVPa1MouiyQSFsoKoDA&ved=0CBYQ9QEwAA&usg=AFQjCNH3z51K4c4dubQB-jk1jWF_JN5PfQ


Competitive manufacturer models

• EFI H1625 LED

• Hybrid design

• Carry-over from Flora design, now manufactured by EFI

• Direct reps/channel sales

• CET Q5 Series

• True flatbed design

• Manufactured in China and US

• Direct and channel sales

• Mimaki JFX 200-2531

• True flatbed design

• New design (2014)

• Channel sales and OEM for Ricoh

Comparison with EFI H1625 LED


EFI H1625LEDKey points to use when selling against

• New printer to market (2014), much of technology isbased on the Flora/Rastek H652 platform which was afailure – EFI has a challenge to regain credibility

• LED system has several concerns/risks:

• LED lamp systems are expensive to replace

• LED technology has a narrow UV light spectrum, making ink curingmore challenging

• Historically, LED inks have poor ink adhesion, especially on plastics

• HP FB 500/700 requires less work space

• EFI recommends 19’ x 24’ work area

• HP FB 500 is 13’ x 15’ work area; 15’ x 24’ with extension tables

• HP FB 700 needs 13’ x 18’ work area; 18’ x 18’ with extension tables



• EFI uses only 1-litre ink supplies

• More interventions and possibility of more wastewith more change-outs of ink supplies

• EFI is $199 per litre, HP is $155 per litre (street price)

• Service is 3-day (24 business-hour response)

• Must use EFI Fiery XF RIP

• 8-level print heads are expensive ($5K each), only one per process color andtwo for white ink – no redundancy, artifacts visible in faster print modes

• Light-duty, non-industrial construction:

• Light-duty roll media transport system – max. is 100 lbs (180 lbs. on FB550/750)

• Light-duty belt transport system – max. is 100 lbs (250 lbs on FB 550/750)



• End user must bleed ink valves manually using surgical clamps when printer has not been in use for a long period



• Ink waste open and exposed to environment. This is a result of the purging, both automatic “sweep” and for the manual purging



• Zone control valves for belt vacuum. Belt needs back pressure to have sufficient vacuum to hold down materials. Another user intervention that takes time to remember – it is not automated



• Nozzle check – this is the only way to check the health of the nozzles. After manual maintenance of the print heads, user needs to print out another to verify nozzle is firing and not deflecting



• Infeed table with rollers. 100 lbs max load.



• User must lower the fence (switch next to the e-stop), load media against the edge guard, raise the fence, then walk around the printer to initiate the print. There are no pins and loading multi panels requires user match ripped layout with orientation of panels


HP FB700 vs EFI H1625 LED

Mode Square foot per hourflatbed

FB 750Comparison

FB 550Comparison

FB 550 / FB 750Comparable print mode

Express 458 469 419 Express

Quality 247 380 339 Outdoor Signage

High Quality 133 227 199 Indoor Signage

Ultra High Quality 80 110 99 Photo

Print mode and print speed comparison

Key points:

• EFI claims that using white in the above print modes results in 50% productivity.

Comparison with CET Q5


CET Q5-500Key points to use when selling against

• Company is “in transition” right now. COO/co-founder andsales management left the company and are launching asimilar start-up. Would you like to be like the end users theyleft behind?

• Printers are manufactured in China by HandTop, sold anddistributed by resellers such as Advantage Sign Supply in US

• Most end users do their own maintenance

• Standard configuration is four color with only 2 print heads, no redundancy

• One additional print head needed for white ink

• Actual speeds for most jobs is produced at about 120 sfh

• White ink configuration can further decrease production to less than 60 sfh


CET Q5-500Key points to use when selling against

• Cannot print 5’ x 10’ sheet on 500 series model

• Printers require a lot of user intervention and experience

• Daily, weekly and monthly tasks are numerous

• Vacuum pressure changes seasonally

• Visual nozzle performance required

• Multiple ink sets require trade-offs: higher adhesion = lower gamutand higher gamut = lower adhesion


HP FB500 vs CET Q5-500

Mode Square foot per hour flatbed

FB 550Comparison

FB 550Comparable print mode

Draft 480 n/a Not sellable

Production 351 419 Express

High Quality 240 339 Outdoor Signage

High Density 120 199 Indoor Signage


Key points:

• CET print speed is calculated on a CET Q5-500 with two Ricoh Gen5 print heads – 2/colors per print head

Comparison with Mimaki JFX200-2513


Mimaki JFX200-2513Key points to use when selling against

• Entry level printer new (2014) that requires multiple inksets for different purposes

• LUS-150 inks - flexible, quick drying, resistant to cracking

• LH-100 inks – create a hard film impervious to scratching

• Printer is slow - FB550 is 29% faster and FB750 is 65% faster

• Only 1-litre supplies – loss pf productivity because of more user interventions

• No auto head cleaning, more user intervention

• Touchpad interface w/menu tree, hard to understand/operate

• Must use RasterLink 6 RIP

• Light duty construction, no roll media options available.


Mimaki JFX200-2513Key points to use when selling against

• Touchpad interface w/menu tree,hard to understand/operate

• Manual nozzle mapping forclogged nozzles


HP FB500 vs Mimaki JFX200-2513

Mode Square foot per hour flatbed

FB 550Comparison

FB 550Comparable print mode

High Speed 269 419 Express

Standard 134.5 339 Outdoor signage

High Quality 36.5 99 Photo


Key points:

• High Speed and Standard print modes are bi-directional, High Quality is uni-directional.

• Mimaki’s published print speeds using the above plus white are 134.5, 66.7 and 18 sfh


Thank You

Winning with the HP Scitex FB series - ND Graphics Graphics... · 2016. 1. 15. · JFX 200 -2513....

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Transcript of Winning with the HP Scitex FB series - ND Graphics Graphics... · 2016. 1. 15. · JFX 200 -2513....