Winning with mySAP CRMembk.mmoizmir.org/wp-content/uploads/2016/04/embk2002-012.pdf · SAP AG 2002,...
Transcript of Winning with mySAP CRMembk.mmoizmir.org/wp-content/uploads/2016/04/embk2002-012.pdf · SAP AG 2002,...
SAP AG 2002, mySAP.com Standard Presentation 1
Tedarik Zinciri Yönetiminde Stratejinin Aksiyona
Dönüştürülmesi
Uğur CANDANSolution Manager
SAP Tü[email protected]
SAP AG 2002, mySAP.com Standard Presentation 2
mySAP.com E-iş Çözümleri
Müşteri
Ürün/Servis Operasyon
SAP AG 2002, mySAP.com Standard Presentation 3
mySAP.com E-iş Çözümleri
Customer Intimacy
Product Leadership Operational Excellence
mySAP.commySAP.com
Enterprise PortalmySAP Enterprise Portals
ExchangemySAP Exchanges
SCMmySAP
SCM
CRMmySAP
CRM
PLMmySAP
PLM
SRMmySAP
SRM
HRmySAP
HR
FINmySAPFinan-cials
BImySAP
BI
SAP AG 2002, mySAP.com Standard Presentation 4
mySAP.com & SAP R/3 Enterprise
mySAP.commySAP.com
Enterprise PortalmySAP Enterprise Portals
ExchangemySAP Exchanges
SCMmySAP
SCM
CRMmySAP
CRM
PLMmySAP
PLM
SRMmySAP
SRM
HRmySAP
HR
FINmySAPFinan-cials
BImySAP
BI
ERPSAP R/3 Enterprise
SAP AG 2002, mySAP.com Standard Presentation 5
Sektörel bilgi birikimi ve
entegre sektörel
çözümler.
SAP AG 2002, mySAP.com Standard Presentation 6
mySAP.commySAP.com
mySAP.com E-iş Çözümleri
21 Sektörel Çözüm
21 Sektörel Çözüm
Enterprise PortalmySAP Enterprise Portals
ExchangemySAP Exchanges
SCMmySAP
SCM
CRMmySAP
CRM
PLMmySAP
PLM
SRMmySAP
SRM
HRmySAP
HR
FINmySAPFinan-cials
BImySAP
BI
SAP AG 2002, mySAP.com Standard Presentation 7
SAP’nin Sektörel Bakış Açısı
Industry Solutions
myS
AP A
eros
pace
& D
efen
sem
ySAP
Aut
omot
ive
myS
AP E
&C
myS
AP H
igh
Tech
myS
AP C
hem
ical
s m
ySAP
Mill
Pro
duct
s m
ySAP
Pha
rmac
eutic
als
myS
AP O
il &
Gas
m
ySAP
Min
ing
myS
AP C
P m
ySAP
Ret
ail
myS
AP M
edia
m
ySAP
Ser
vice
Pro
vide
rsm
ySAP
Tel
ecom
mun
icat
ions
myS
AP U
tiliti
es
myS
AP B
anki
ngm
ySAP
Fina
ncia
l Ser
vice
Pro
v.m
ySAP
Insu
ranc
em
ySAP
Hea
lthca
re
myS
AP H
ighe
r Ed.
& R
esea
rch
myS
AP P
ublic
Sec
tor
Cross-IndustrySolutions
● mySAP Enterprise Portals● mySAP CRM● mySAP SCM● mySAP BI● mySAP Exchanges● mySAP SRM● mySAP PLM● mySAP HR● mySAP Financials● mySAP Mobile Business
Industry Solutions
myS
AP A
eros
pace
& D
efen
sem
ySAP
Aut
omot
ive
myS
AP E
&C
myS
AP H
igh
Tech
myS
AP C
hem
ical
s m
ySAP
Mill
Pro
duct
s m
ySAP
Pha
rmac
eutic
als
myS
AP O
il &
Gas
m
ySAP
Min
ing
myS
AP C
P m
ySAP
Ret
ail
myS
AP M
edia
m
ySAP
Ser
vice
Pro
vide
rsm
ySAP
Tel
ecom
mun
icat
ions
myS
AP U
tiliti
es
myS
AP B
anki
ngm
ySAP
Fina
ncia
l Ser
vice
Pro
v.m
ySAP
Insu
ranc
em
ySAP
Hea
lthca
re
myS
AP H
ighe
r Ed.
& R
esea
rch
myS
AP P
ublic
Sec
tor
Cross-IndustrySolutions
● mySAP Enterprise Portals● mySAP CRM● mySAP SCM● mySAP BI● mySAP Exchanges● mySAP SRM● mySAP PLM● mySAP HR● mySAP Financials● mySAP Mobile Business
Best-in-class solutionsfor dedicated
industries
SAP AG 2002, mySAP.com Standard Presentation 8
Example: Automotive
DiscreteIndustries
ProcessIndustries
ServiceIndustries
PublicServices
BranchenlösungenCon-
sumerIndus-tries
FinancialServices
myS
AP
Aer
ospa
ce &
Def
ense
myS
AP
CP
myS
AP
E&C
myS
AP
Hig
h Te
chm
ySA
P C
hem
ical
s m
ySA
P M
ill P
rodu
cts
myS
AP
Phar
mac
eutic
als
myS
AP
Oil
& G
as
myS
AP
Min
ing
myS
AP
CP
myS
AP
Ret
ail
myS
AP
Med
ia
myS
AP
Serv
ice
Prov
ider
sm
ySA
P Te
leco
mm
unic
atio
nsm
ySA
P U
tiliti
es
myS
AP
Ban
king
myS
AP
Fina
ncia
l Ser
vice
Pro
v.m
ySA
P In
sura
nce
myS
AP
Hea
lthca
re
myS
AP
Hig
her E
d. &
Res
earc
h m
ySA
P Pu
blic
Sec
tor
● mySAP Enterprise Portals● mySAP CRM● mySAP SCM● mySAP BI● mySAP Exchanges● mySAP SRM● mySAP PLM● mySAP HR● mySAP Financials● mySAP Mobile Business
CP – IS SolutionBest Business Practices
mySAP Enterprise PortalsRole based portals for supplier,manufacturer and customers
mySAP CRMB2B Sales
mySAP SCMManufacturer: Constraint based sequencing, rapid planning matrix
mySAP BIManufacturer : Business & Product Analytics
mySAP PLMManufacturer: Collaboration platform for product development
SAP AG 2002, mySAP.com Standard Presentation 9
Example: Telecommunications
Service Industries
ProcessIndustries
ServiceIndustries
PublicServices
BranchenlösungenCon-
sumerIndus-tries
FinancialServices
myS
AP
Med
ia
myS
AP
Tele
com
mun
icat
ions
myS
AP
Serv
ice
Prov
ider
sm
ySA
P U
tiliti
esm
ySA
P C
hem
ical
s m
ySA
P M
ill P
rodu
cts
myS
AP
Phar
mac
eutic
als
myS
AP
Oil
& G
as
myS
AP
Min
ing
myS
AP
CP
myS
AP
Ret
ail
myS
AP
Med
ia
myS
AP
Serv
ice
Prov
ider
sm
ySA
P Te
leco
mm
unic
atio
nsm
ySA
P U
tiliti
es
myS
AP
Ban
king
myS
AP
Fina
ncia
l Ser
vice
Pro
v.m
ySA
P In
sura
nce
myS
AP
Hea
lthca
re
myS
AP
Hig
her E
d. &
Res
earc
h m
ySA
P Pu
blic
Sec
tor
● mySAP Enterprise Portals● mySAP CRM● mySAP SCM● mySAP BI● mySAP Exchanges● mySAP SRM● mySAP PLM● mySAP HR● mySAP Financials● mySAP Mobile Business
Customer Financials ManagementRevenue Management – Contract Accounting Revenue Management – Convergent Invoicing Electronic Bill Presentment & Payment
mySAP CRMTelecom SalesCustomer Financials ManagementDealer Management
mySAP SCMSupply Network Optimization for physical productsdemand Planning of Services for demand driven network development
mySAP PLM (Asset Life-Cycle Management)End-to-end Management of Network infrastructure
mySAP Enterprise PortalsRole based portals for employees,dealers and customers
SAP AG 2002, mySAP.com Standard Presentation 10
Teknolojik gelişim...
SAP AG 2002, mySAP.com Standard Presentation 11
mySAP.com E-iş Platformu
mySAP.commySAP.com21 Industry Solutions21 Industry Solutions
mySAP TeknolojimySAP Teknoloji
Enterprise PortalmySAP Enterprise Portals
ExchangemySAP Exchanges
SCMmySAP
SCM
CRMmySAP
CRM
PLMmySAP
PLM
SRMmySAP
SRM
HRmySAP
HR
FINmySAPFinan-cials
BImySAP
BI
SAP AG 2002, mySAP.com Standard Presentation 12
Bugünnün Şirketlerinden Bir Kesit...
ERP legacy~15 systems
ERP non-SAP~25 systems,
different versions
Technical systems
Trading
CollaborativeEngineering
e-Sales
SAP R/3~30 systems,
Versions 3.1I - 4.6B
E-Procurement10 units
SAP MarketsEnterprise Buyer
Professional Edition
Yatırımlarımı nasıl koruyacağım ...
...Yatırımlarımı koruyarak gelişim sağlayabilir miyim ?
... Entegre heterojen sistemler !
SAP AG 2002, mySAP.com Standard Presentation 13
Portal
Uygulamalar
Exchange
Açık E-iş Yapısının Parçaları
SAP AG 2002, mySAP.com Standard Presentation 14
PortalInfra-structure
ExchangeInfra-structure
SAP Web Application Server
mySAP Teknoloji
Enterprise PortalsmySAP Enterprise Portals
ExchangemySAP Exchanges
SRMmySAP
SRM
HRmySAP
HR
SCMmySAP
SCM
CRMmySAP
CRM
PLMmySAP
PLM
FINmySAPFinan-cials
BImySAP
BI3rd
Party...
Legacy...
SAP AG 2002, mySAP.com Standard Presentation 15
mySAP Technology - Summary
mySAP Technology solves the integration challenge from a business perspective
Drives collaborative business within and beyond company boundaries using shared collaboration knowledgeProvides one common, message-based infrastructure for both integration within and beyond company boundariesNative-Web infrastructurefor reliable, mission critical e-businesssolutionsPowers the mySAP.come-business platform andopenly integrates any application from any vendor in any technology environment
SAP AG 2002, mySAP.com Standard Presentation 16
Yatırımın Geri Dönüşü...
SAP AG 2002, mySAP.com Standard Presentation 17
mySAP.com E-iş Platformu
mySAP.commySAP.com21 Sektörel Ç
özüm21 Sektörel Ç
özümmyS
AP
Serv
isle
r
mySAP TeknolojimySAP Teknoloji
Enterprise PortalmySAP Enterprise Portals
ExchangemySAP Exchanges
SCMmySAP
SCM
CRMmySAP
CRM
PLMmySAP
PLM
SRMmySAP
SRM
HRmySAP
HR
FINmySAPFinan-cials
BImySAP
BI
SAP AG 2002, mySAP.com Standard Presentation 18
mySAP Servisleri ile Toplam Sahip Olma Maliyetinin Azaltılması
$
CanlıKullanım
Yönetim &Sürekli GelişimUyarlamaİhtiyaç
Değerlendirme
Sahip Olma Maliyeti =Uygulama Maliyeti + Yönetim Maliyeti
Fonksiyonelihtiyaçlar Teknolojik
Gelisim
SAP AG 2002, mySAP.com Standard Presentation 19
Tedarik Zinciri Yönetiminde Stratejinin
Aksiyona Dönüştürülmesi
Uğur CANDANSolution Manager
SAP Tü[email protected]