Winning With APIs
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Winning with APIs and the advent of the NFL’s West Coast Offense Presented on January 27 th , 2011
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Transcript of Winning With APIs
Winning with APIsand the advent of the NFL’s West Coast Offense
Presented on January 27th, 2011
BIOGRAPHYMike Debnar brings 20 years of experience bridging consulting, technology and e-commerce to build effective multi-channel strategies and retail platforms. Prior to Apigee, he worked across operations, merchandising and marketing to implement multi-channel retail strategies. Mike has also managed systems implementation and integration projects for a variety of retailers and distributers.
BIOGRAPHYJohn Shields is a Senior Application Architect and Mobile Solutions Practice Lead for Credera, a business and technology consulting firm based in Dallas, Texas. With over 15 years of experience, he has helped some of the world’s most recognized brands develop and deploy sustainable internal and customer-facing solutions that maximize their IT investment. John has experience in verticals including retail eCommerce, airline and travel, manufacturing, and Interactive marketing.
Winning with APIsand the advent of the NFL’s West Coast Offense
Game Plan
• What is an API - invention
• West coast offense analogy
change your game
• Why it’s important to your future
• Run some plays - here’s how to use APIs
• What now? next steps
Invention
Knowledge liberated
Gutenberg Printing Press
APIs are reusable, well defined system interfaces
that can be used to develop on multipledevices with multiple partners and across
multiple channels.
Reduce development timeFaster Speed to market
Foster Innovation
API=
App
Services API
Operating System
Hardware
Apple’s iPhone “built on APIs”
It’s an API worldbut not everyone knows yet...
APIs
Enterprise Data
“Air Coryell”
West Coast Offense
API “Billionaire” Club
Page
Over 170 customers, 10,000 developers, 80 countries
Opportunitydistribution and streaming to millions of
connected consumer devices
Challenge:concurrency and scalability
Apigee Enterprise for: high-scale management of traffic to
millions of Xbox clientscloud deployment
Page
Opportunity “connect with customers wherever they are” with affliate marke5ng
Challenge:onboard APIs and developersvisibility into API traffic5me to market
Apigee Enterprise for: developer managementAPI analy5cs2 week deployment (cloud)
Grow Your Business with APIs
Smoothly Transact with Customers
Gain Customer
Insight
Sell More to Each
CustomerAPI
Reach More Customers
New Channels
New Brands
Acq
uis
itio
ns
Partn
ersh
ips
New ways to reach customers are being
invented daily. Mobile, 3rd Party Software, Social Networks, Location Based
Marketing
Seamlessly offer your customers your complete
product and services offering
Transacting across channels
Understanding customer behavior is
changing as the customer drifts across multiple channels and
devices
New ways to connect with customers
API Centric View of Connected Devices
!"#$%&"'%()*+,-+!"#$%%+
Mobile PlayEnterprise System
s
API
Store LocatorProduct Catalog
InventoryReviews
Weekly Deals
Partner PlayEnterprise System
s
API
Enterprise PlayEnterprise System
s
API
Innovation PlayEnterprise System
s
API
InternalDevelopmentMeet demand for mobile & social apps: iPhone, iPad, Android, facebook, Twitter
PartnerDevelopmentDeliver on backlog of business development opportunities.
Open DevelopmentInspire worldwide community of application developers to create new profit opportunities.
API Project Phases
Channel Evolution
Stores
PhoneCatalog
Website
Affiliates
Mobile
Social
Social Commerce
API ChannelsLegacy Channels
This is the opportunity
G&A per channel
Game SummaryTD 1:45
Google passes the ball for over 5 billion API transactions per day. Big touchdown!
TD 11:23Mobile devices run away for a big score. Over 10 billion devices by 2015.
TD 14:23Great brands score often with mobile, partner and enterprise plays.
TD 3:23
Apigee and Credera team up to help you win with APIs. API Discovery and Training Camp offered to help you score and win.
1st Quarter
2nd Quarter
3rd Quarter
4th Quarter
We can help coachWith our API Discovery Engagement or 2-Day Training Camp
API
2-DayAssessment
API Discovery
Ques7on and Answer
Contact Apigee• www.apigee.com• Email: [email protected]• Phone: (408) 343-7300 • Follow us on Twitter: @apigee• Blog: http://blog.apigee.com
Contact Credera• www.credera.com • Email: [email protected]• Phone: (972) 759.1836• Follow us on Twitter: @credera• Blog: http://blogs.credera.com
Mike [email protected](972) 741-2702Twitter: @mdebnar
John [email protected]
Thank you :-‐)
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Our Company• Full-service business and technology consulting firm
• Provides business and technology solutions that offer measurable value to our clients
• Delivers value by leveraging our people’s accumulated industry and management experience with their deep technical expertise
• Established in 1999
• Offices in Dallas, Austin, Denver
Our Services• Management Consulting
• Technology Solutions
• Business Intelligence
Our People• Credera’s professionals possess a unique combination of
deep technical expertise with extensive business backgrounds
• Backgrounds include business, technology, and strategy management consulting with some of the most well-known and respected consulting firms in the world (e.g., Accenture, Booz Allen, PWC, Andersen)
• Have served many influential corporations in a variety of industries over the past 20 years
Sample Clients
About Credera
About Apigeewww.apigee.com
