Winning Webinars For Small Business
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Transcript of Winning Webinars For Small Business
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#WinningWebinars
PRESENTED BY Nicole Kroese
VP, Marketing and Partnerships
Likeable [email protected]#WinningWebinars | @nicolekroese
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The key to successfully promoting your webinar is…
Getting it in front of your target audience in a scaleable fashion!
#WinningWebinars | @nicolekroese
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First, ask yourself, “Where are my prospects hanging out?”
Psst: I bet they are on social media… #WinningWebinars | @nicolekroese
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You Guessed It…They’re On Social!American social media users spend on average 2.7 hours per day on social media. That’s 28% of all social activity!
56% of the population goes to Facebook more than once a day, 29% for Twitter, 14% for LinkedIn
Businesses that use Facebook have increased sales by 75%
23% of Facebook users check their account at least 5x per day Source: Adweek, Mashable,
Hubspot, Culture and Youth
#WinningWebinars | @nicolekroese
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6 Ways To Promote Your Webinar on Social
2. Utilize Influencers
4. Advertise Smarter
3. Utilize Employees
6. Repurpose Content
1. Create Buzz with Content
5. Social Interaction During Webinar
#WinningWebinars | @nicolekroese
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1. Create Buzz with Content Create clear, exciting social messaging! Use Blog posts, Great CTA’s, &
Hashtags
Get your audience pumped! Try countdowns & feature speakers/authors.
#WinningWebinars | @nicolekroese
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Blog Posts Write a teaser blog to promote your webinar!
#WinningWebinars | @nicolekroese
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Calls-To-Action Include CTA’s within all content to make it
easily shareable
#WinningWebinars | @nicolekroese
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#Hashtagso Hashtags =
trackable keywords!
o Hashtags let your tweets become part of larger conversations to gain more visibility
#WinningWebinars | @nicolekroese
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Get Your Audience Pumped!
With countdowns
and posts about your speakers!
#WinningWebinars | @nicolekroese
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2. Utilize InfluencersPick influential thought leaders in your industry
Ask yourself: • “Do they have a big
newsletter list? “• “Do they have a huge
social following?”
A good partner = doubled promotion and visibility!
#WinningWebinars | @nicolekroese
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Create Twitter Lists to Keep Up with Influencers
#WinningWebinars | @nicolekroese
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Co-Brand Content When Appropriate!
#WinningWebinars | @nicolekroese
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3. Tap Into Your Employees
• Encourage sharing on Facebook, Twitter, & LinkedIn.
• If your content is great, your employees should be happy to share!
• Make it easy to share with tools like and
#WinningWebinars | @nicolekroese
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• Social advertising is one of the most effective & affordable marketing tools for small businesses
4. Advertise Smarter
“US social-media ad spend will top $8.5 billion
this year and reach nearly $14 billion in
2018”-Business Insider
#WinningWebinars | @nicolekroese
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3 Pillars Of Succeeding With Ads
Set Goals Reach The Right
People Scale Smarter
#WinningWebinars | @nicolekroese
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Set Goals!"People with goals succeed because they know
where they're going." -Earl Nightingale
#WinningWebinars | @nicolekroese
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Make S.M.A.R.T. Goals
SpecificMeasureableAttainableRelevantTime Bound
#WinningWebinars | @nicolekroese
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Ad Copy Tips…
Ad Copy Rules of Thumb:
1. Be Clear and Concise2. Keep Your Objectivein Mind3. Always Be Helping
Don’t forget to optimize your visuals for mobile, too!
Be creative. Be unique. Be Visual. Visual content is consumed most directly on social media
#WinningWebinars | @nicolekroese
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#WinningWebinars | @nicolekroese
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Reach The Right People Create an audience to reach who matters to you most!
• Create custom audiences
• Lookalike audiences• Saved target groups
Make audiences based on industry, income, job title,
location, age, gender, interests, and more!
#WinningWebinars | @nicolekroese
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Track & report regularly Double down on what is
working You may be sick of your Ad,
your prospects aren’t! Adapt to current trends Always-be-optimizing
Scale Smarter
#WinningWebinars | @nicolekroese
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5. Social Interaction During Webinar
1. Live Tweet• Registrants should know to live tweet
and use the hashtag created• Have an employee tweet along with
the webinar• Create a competition on Twitter and
offer a prize to the winner• ALWAYS respond to tweeting
participants
#WinningWebinars | @nicolekroese
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2. Live Stream• Live stream your webinar while it is in
session to can an even larger audience!
#WinningWebinars | @nicolekroese
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6. Repurpose Content
Don’t be afraid to repeat great content!
#WinningWebinars | @nicolekroese
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Recycling Content Works!
#WinningWebinars | @nicolekroese
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From Ebook To Webinar
#WinningWebinars | @nicolekroese
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From Webinar Tweets To Blog Post
#WinningWebinars | @nicolekroese
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Post Your Webinar to SlideShareBe sure your slides get high traffic
early!
#WinningWebinars | @nicolekroese
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Don’t forget about continual promotion…
• Even after the launch, continue creating buzz!– Recap the initiative in a
blog post– Encourage your audience
& employees to keep sharing the content!
#WinningWebinars | @nicolekroese
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HOW CANLIKEABLE HELP?
#WinningWebinars | @nicolekroese
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Likeable Hub
Use thousands of content ideas at your fingertips and preplan your posts for the most effective times
#WinningWebinars | @nicolekroese
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TURBOPOST ™ Technology
Strategically Repeated
Tweets: Reverb for Twitter
automatically repeats your
posts 5 times to maximize reach
and engagement
Clicking “TurboPost” turns your Facebook post into a “boosted
post on your business’ page to increase audience reach!
#WinningWebinars | @nicolekroese
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Likeable Hub Site
#WinningWebinars | @nicolekroese
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WANT TO LEARN MORE?
• Special promo! $200 off Likeable Hub Expert of Pro!
-Visit LikeableDemo.com to learn more & redeem before August 31st or call 212-359-4347. Mention #AnyMeeting
• Try Likeable Hub VIP for free @ LikeableHub.com
#WinningWebinars | @nicolekroese
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THANK YOU CONTACTNicole Kroese
TWITTER@NicoleKroese
PHONE212-359-4347
QUESTIONS?#WinningWebinars @nicolekroese