Winning the Race

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Section Divider: Heading intro here. Winning the Race Helen Milner 14 September 2010 National Media Museum, Bradford

description

Up to date view of who needs to get online, why and how we can make the Uk the most digitally connected in world. Presentation at the National Media Museum as part of the visioning for the new internet gallery to open in early 2012.

Transcript of Winning the Race

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Section Divider: Heading intro here.

Winning the Race

Helen Milner

14 September 2010

National Media Museum, Bradford

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“I want to google …. Everybody’s doing it!”

said Liz

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Did you use the internet today?

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30.1m people use the internet everyday

Source: ONS 2010

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31m people bought goods online in the past 12 months

Source: ONS 2010

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17.4m people used the internet to watch TV or listen to the radio

11m more than in 2006

Source: ONS 2010

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30.1m adults use the internet every day BUT 9.1m never use it

Source: ONS 2010

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Those on lowest income are less likely to use the internet

Source: ONS 2010

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55% of people with no qualifications have never used the internet

Source: ONS 2010

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5.3m non-users are both 55+ and in C2DE social group

Source: Freshminds & UK online centres “Digital Engagement – understanding customers” 2010(Freshminds synthesis of ICM ‘09 and ONS ‘09)

5.3m

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There’s a North-South divide

All UK: 18% never used Source: ONS 2010

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Winning the Race ….

Challenge for people in every corner of our country to work together to inspire, encourage and support as many new people as possible to get online by the end of 2012.

By 2015, everyone of working age should be online and no one should retire without web skills. Our vision is for the UK to be one of the first places in the world where everyone can use the web.

From Manifesto for a Networked Nation

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It doesn’t matter if they don’t want to use it – does it?

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Internet users confidence in their ability to find work out-stripped non users by 25%

“Does the internet improve lives?” Freshminds April, 2009

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Direct financial benefit of using broadband in the home £276 per year (lowest income)

Source: SQW Consulting, September 2008

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Being able to use a computer and internet commands a salary premium of 3 – 10%

Centre for the Economics of Education, 2007

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If it’s so beneficial why don’t more people use the internet?

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Why users started using the internet

“Does the internet improve lives?” Freshminds April, 2009

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Why non-users don’t use the internet

“Does the internet improve lives?” Freshminds April, 2009

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Only 15% of people living in deprived areas have used a government online service or website in the last year

Source: Ofcom, March 2009

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If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year

PwC & Martha Lane Fox

“The Economic Case for Digital Inclusion”

www.raceonline.org/resources

October 2009

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Get online activity needs to be both mass and targeted

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www.raceonline2012.org

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3000 events

80,000 People

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Targeted - in estates

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Targeted – in village halls

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Targeted – in people’s homes

Catherine

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Thank You

[email protected]

www.twitter.com/helenmilner

www.ukonlinecentres.com

slideshare.net/helenmilner