Winning the Local Search Game
-
Upload
pwg-marketing -
Category
Business
-
view
920 -
download
3
description
Transcript of Winning the Local Search Game
![Page 1: Winning the Local Search Game](https://reader033.fdocuments.us/reader033/viewer/2022061104/5406cdfd8d7f7288088b47b8/html5/thumbnails/1.jpg)
HelloHelloPatrick W. Giammarcowww.pwgmarketing.com
Email:[email protected]
Twitter:twitter.com/pwgiammarco
LinkedIn:linkedin.com/in/patrickgiammarcoledo.ning.com
![Page 2: Winning the Local Search Game](https://reader033.fdocuments.us/reader033/viewer/2022061104/5406cdfd8d7f7288088b47b8/html5/thumbnails/2.jpg)
Winning the Local Winning the Local Search GameSearch Game
A 5-step process for dominating
your local search
landscape
![Page 3: Winning the Local Search Game](https://reader033.fdocuments.us/reader033/viewer/2022061104/5406cdfd8d7f7288088b47b8/html5/thumbnails/3.jpg)
• 90% of online commercial searches result in offline bricks and mortar purchases (comScore)
• 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP/comScore)
• 74% of internet users perform local searches (Kelsey
Group) • 61% of local searches result in purchases
(TMP/comScore)
• 54% of Americans have substituted the internet and local search for phone books (comScore)
• 35% of all searches are local (DM News)
![Page 4: Winning the Local Search Game](https://reader033.fdocuments.us/reader033/viewer/2022061104/5406cdfd8d7f7288088b47b8/html5/thumbnails/4.jpg)
The Steps
1.Make your web pages local friendly
2.Build out your local search profiles
3.Get proactive in the review game
4.Get listed, cited and mentioned5.Spread the local social love
![Page 5: Winning the Local Search Game](https://reader033.fdocuments.us/reader033/viewer/2022061104/5406cdfd8d7f7288088b47b8/html5/thumbnails/5.jpg)
Make Web Pages Local Friendly
1.Geo content2.Links and external anchor text3.Community resource4.Local contributors5.Local landing pages
![Page 6: Winning the Local Search Game](https://reader033.fdocuments.us/reader033/viewer/2022061104/5406cdfd8d7f7288088b47b8/html5/thumbnails/6.jpg)
What Makes It Geo
1.Addresses2.Maps and more3.Meta data4.Hcard and snippets5.Local/mobile keyword
![Page 7: Winning the Local Search Game](https://reader033.fdocuments.us/reader033/viewer/2022061104/5406cdfd8d7f7288088b47b8/html5/thumbnails/7.jpg)
Geo Resources
1.Meta tag – http://bit.ly/gWiODv2.Hcard – http://bit.ly/ffCW5Z
![Page 8: Winning the Local Search Game](https://reader033.fdocuments.us/reader033/viewer/2022061104/5406cdfd8d7f7288088b47b8/html5/thumbnails/8.jpg)
Build Your Local Search Profile
1.Claim – Place, Yahoo, Bing2.Keywords, categories &
descriptions3.Add video and images4.Google tags and Google Boost5.Rate and review - Hotpot
![Page 9: Winning the Local Search Game](https://reader033.fdocuments.us/reader033/viewer/2022061104/5406cdfd8d7f7288088b47b8/html5/thumbnails/9.jpg)
![Page 10: Winning the Local Search Game](https://reader033.fdocuments.us/reader033/viewer/2022061104/5406cdfd8d7f7288088b47b8/html5/thumbnails/10.jpg)
![Page 11: Winning the Local Search Game](https://reader033.fdocuments.us/reader033/viewer/2022061104/5406cdfd8d7f7288088b47b8/html5/thumbnails/11.jpg)
Build Your Local Search Profile
1.Org name2.Description3.Category (5)4.Service area5.Images (10), video (5)
![Page 12: Winning the Local Search Game](https://reader033.fdocuments.us/reader033/viewer/2022061104/5406cdfd8d7f7288088b47b8/html5/thumbnails/12.jpg)
![Page 13: Winning the Local Search Game](https://reader033.fdocuments.us/reader033/viewer/2022061104/5406cdfd8d7f7288088b47b8/html5/thumbnails/13.jpg)
Resources
1.Google – google.com/places2.Bing – bing.com/local3.Yahoo – local.yahoo.com
![Page 14: Winning the Local Search Game](https://reader033.fdocuments.us/reader033/viewer/2022061104/5406cdfd8d7f7288088b47b8/html5/thumbnails/14.jpg)
Get Proactive in the Review Game1.List, claim and build2.Use it to make you better3.Monitor profiles4.Get proactive5.Consider advertising
![Page 15: Winning the Local Search Game](https://reader033.fdocuments.us/reader033/viewer/2022061104/5406cdfd8d7f7288088b47b8/html5/thumbnails/15.jpg)
Review Sites Beyond Search Engines1.Yelp.com – check in offers2.Insiderpages.com3.Citysearch.com4.Local.com5.MerchantCircle.com
![Page 16: Winning the Local Search Game](https://reader033.fdocuments.us/reader033/viewer/2022061104/5406cdfd8d7f7288088b47b8/html5/thumbnails/16.jpg)
Generate Reviews
1.Ask for references2.Repurpose and post3.Teach reviewing4.Give reviews – Hotpot5.Hold a review event
![Page 17: Winning the Local Search Game](https://reader033.fdocuments.us/reader033/viewer/2022061104/5406cdfd8d7f7288088b47b8/html5/thumbnails/17.jpg)
Get Listed, Cited and Mentioned1.Data compilers2.IYPs3.Memberships4.Check my listing – getlisted.org
![Page 18: Winning the Local Search Game](https://reader033.fdocuments.us/reader033/viewer/2022061104/5406cdfd8d7f7288088b47b8/html5/thumbnails/18.jpg)
![Page 19: Winning the Local Search Game](https://reader033.fdocuments.us/reader033/viewer/2022061104/5406cdfd8d7f7288088b47b8/html5/thumbnails/19.jpg)
Get Listed, Cited and Mentioned1.infoUSA2.Localeze3.Universal Business Listings
![Page 20: Winning the Local Search Game](https://reader033.fdocuments.us/reader033/viewer/2022061104/5406cdfd8d7f7288088b47b8/html5/thumbnails/20.jpg)
Spread the Local Social Love
1.Start a local group online2.Find and network with local
bloggers3.Hold Meetups and Tweetups4.Find local leads – 7 ways to
search Twitter5.Places – Facebook, Foursquare
and Twitter6.Location games
![Page 21: Winning the Local Search Game](https://reader033.fdocuments.us/reader033/viewer/2022061104/5406cdfd8d7f7288088b47b8/html5/thumbnails/21.jpg)
Local Search Pro
• 4 Sessions – delivered weekly
• Tutorials, videos, audios, how tos
• $99
![Page 22: Winning the Local Search Game](https://reader033.fdocuments.us/reader033/viewer/2022061104/5406cdfd8d7f7288088b47b8/html5/thumbnails/22.jpg)
Thank Thank YouYouPatrick W. Giammarco
www.pwgmarketing.com
Email:[email protected]
Twitter:twitter.com/pwgiammarco
LinkedIn:linkedin.com/in/patrickgiammarco