Winning Research Strategies for Case Competitors Mark Bodnar [email protected].
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Transcript of Winning Research Strategies for Case Competitors Mark Bodnar [email protected].
Case Competition Research Strategies
Today
2
1. Resources, with a focus on free
2. How can I get to the best data, fast?
•What is the “best” data?
•Who might have published it? (Why?)
June 2015
Case Competition Research Strategies
Cool stuff
3
NIRA
globalEDGEInsights by Industry
Google site
limiting
proximity searching
NetAdvantageSimplyMap
ORBIS
dashboards in Passport
local governments
SSRN
DOAJ
IBISWorld
free articles and datagraphics from
private research firms
June 2015
consulting firms
Case Competition Research Strategies
<Ahem…>
Case Competition Research Strategies 4
Here's how Steve's neighbour describes him: "Steve is very shy and withdrawn, invariably helpful but with little interest in people or in the world of reality. A meek and tidy soul, he has a need for order and structure, and a passion for detail."
Adapted from “Thinking Fast and Slow” by Nobel prize winner Daniel Kahneman.
June 2015
Is Steve more likely to be a librarian or a farmer?
Case Competition Research Strategies
More from KahnemanTwo modes of thinking:
5
slowdeliberateeffortful
System 2fast intuitive associativemetaphoricalautomaticimpressionistic uncontrolled
System 1
simplifiesassumes
tires easily
June 2015
Case Competition Research Strategies
Today
6
• Get a solid grounding in the “thinking” skills needed to do research. (System 2)
• Practice them until they become instinctual. (System 1)
June 2015
Case Competition Research Strategies
Practice #1
7
How can I get to the best data, fast?
• What is the “best” data?
• Why would anyone collect and publish that info?
• Who might have collected/published it?
June 2015
Case Competition Research Strategies
Practice #1
8
Debrief:
• What were your criteria for “best” data?
• What reasons for collection did you come up with?
• What organizations did you identify?
• How did you find those orgs?
June 2015
Case Competition Research Strategies
Practice #2 (& 3, 4, 5)
9
How can I get to the best data, fast?
• What is the “best” data?
• Why would anyone collect and publish that info?
• Who might have collected/published it?
June 2015
Case Competition Research Strategies
Practice #2 (& 3, 4, 5)
10
Debrief:
• What were your criteria for “best” data?
• What reasons for collection did you come up with?
• What organizations did you identify?
June 2015
Case Competition Research Strategies
Eek! Stop now!
My brain is full.
Where can I find you if I need help later with all this
stuff?
11 June 2015
