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Winning Markets for smallholders!
Farm Concern International
E-Warehouse a turnaround to facilitating Access to Markets and Finance for
Smallholder FarmersGrace Ruto
Associate Director DMEC
Winning Markets for smallholders!
Farm Concern International, FCI.
An Africa wide development organization that builds Sustainable Economic Development focused on Markets and production systems
Pro-poor models benchmarked to private sector approaches to enhance smallholder competitiveness
Approach development through strategic value network partnerships across varied value chains
Appropriate technologies innovations that enhance smallholder competitiveness and resilience
Winning Markets for smallholders!
Our Mission
To build and Implement innovative pro-poor market and Business
Models that catalyse solutions for smallholder commercialization
and Competitiveness in the value networks for household economic
growth and Community empowerment in Africa and
Beyond
Our Vision
Commercialized smallholder Communities with increased
incomes for improved, stabilized and sustainable livelihoods in Africa and
Beyond
Winning Markets for smallholders!
• The Commercial Villages Model is a hybrid model through which typical social administrative villages are systematically evolved into commercialized competitive market-led agricultural production units.
• The model promotes collective proactive action that is market led responding to customer needs
The Commercial Villages Model
Learning Centres
Winning Markets for smallholders!
3 bags
4 bags
1.5 bags
11 bags
15 bags12 bags6 bags
Typical village: Scattered production system with minimal Collective Action
20 Km
25 Km
17 Km
35 Km
33 Km
55 Km
440 Km
250 Km
Winning Markets for smallholders!
Commercial Villages are Efficient trading blocks
215
Km
200 Km
150 Km
Communities are organized based on neighborliness
• Organized production systems• Structured governance• Business partnership with buyers• Information exchange platform established
Winning Markets for smallholders!
Input suppliers CVs Extension services
Markets
Pooling Resources
Participation in CVs
Seeds, Fertilizers, Agro-chemicals,
Packaging materials
Participatory Market Chain
Approach
Market based
Support Services
Training &
Information
• Informal Markets• Industrial markets• Institutional markets•Relief agencies• Government markets
Export Requirement
Supports
Commercial Villages interaction with other Value Chains players interaction
Exports MarketsDomestic Markets Regional Markets
Trade policies and
Harmonized standards
Households
Winning Markets for smallholders!
E-warehousing objectives• Increase the value retained by smallholder
farmers for their crop by facilitating access to mobile financial services, allowing for consumption smoothing while farmers store their grain and wait for a better price;
• Build capacity of smallholder farmers in proper post‐harvest storage practice to minimize risk of post‐harvest waste;
• Leverage technology to provide actionable agronomic and market information to farmers;
• Enable farmers to collectively store and sell grains at higher prices through use and development of appropriate technology;
• Use the pilot phase to develop a proof of concept and sustainable, scalable business plan to expand the model more broadly.
Winning Markets for smallholders!
Key Project Achievements• Establishment of 30 Commercial Villages with 10,000
farmers reached• Participatory selection and training of 30 VKWs on
mobile technology in data capture and dissemination of agricultural information
• Training of 30 CVs on post harvest handling & quality control, commercialization and market development,
• Aggregation of an average of 251MT/month of grains for collective marketing
• Grain markets have been profiled and 21 informal and formal buyers have been linked to the Commercial Villages
• SMEP has opened 313 savings accounts with e-Warehouse farmers & advanced loans
• Commercial Villages have been linked to 14 Agro input Companies where farmers have been able to purchased farm inputs (certified seeds, fertilizers & chemicals) at a discounted rate as result of collecting sourcing of inputs.
Winning Markets for smallholders!
Technology Development• E-Warehouse (a web-based database) that
houses;• Bio-data on the individual farmers enlisted• Production information on quantity, quality and
estimated value of grain stored for credit decisions
• E-Warehouse Surveys – monitoring field changes &Market information – pricing, buyer contacts & profiles
• Training modules on best practices• SMS functionality to transmit text messages to
participating farmers (information include confirmation of grain storage amount and estimated value, confirmation of loan amount released and repayment expected, confirmation of final sale and amount of final balance, and weekly market feed updates on value of grain stored for farmers that subscribe)
Winning Markets for smallholders!
Village Knowledge Workers (VKW)
• Trained on production, commercialization & market development• Offer onsite Technical support to Commercial Villages • Equipped with training Kits – Mobile platforms, Moisture metres, Aflatoxin kits etc
Winning Markets for smallholders!
Commercial Village Stores
Winning Markets for smallholders!
Commercial Village Stores
Winning Markets for smallholders!
One on One Support!
Winning Markets for smallholders!
Financial Services
Winning Markets for smallholders!
Commercial Village E-warehousing Programme Process Map
Households (HH)
Commercial Village (CV)
Seed Multipli
ers
Commercial Village Savings Scheme and Village Investments
Commercial Village Savings Scheme and Village Investments
Mobile Chipper
Commercial Village bulking
Unit
Traditional markets Traditional markets
Consumer Markets Consumer Markets
Supermarkets Supermarkets
RetailersRetailers
Regional MarketsRegional Markets
Commercial Village Stores
Food for household utilization
Food for household utilization
Commercial Producer
Groups (CPG)
Capacity Building (VKW)●Leadership & Governance Training● Village Governance and Structuring● Technical Services Provision on Processing•Commercial Village action & business planning ● Market, Business Skills and Business partnership●Technology & ICT
Capacity Building (VKW)●Leadership & Governance Training● Village Governance and Structuring● Technical Services Provision on Processing•Commercial Village action & business planning ● Market, Business Skills and Business partnership●Technology & ICT
Food Processors compnaies
Food Processors compnaies
•Food & Nutrition Security•Household Incomes
•Food & Nutrition Security•Household Incomes
INPUTS
OUTCOMES Sustainable Business Partnerships and Enhanced Trade
Sustainable Business Partnerships and Enhanced Trade
Distribution CompaniesDistribution Companies
Business Partnership Platforms•Commercial Village - Buyers Forums•Commercial Villages industrial and market Visits •Village to Village Forums
Business Partnership Platforms•Commercial Village - Buyers Forums•Commercial Villages industrial and market Visits •Village to Village Forums
Commercial Villages Action Plans
Winning Markets for smallholders!
Clarion Call
Winning Markets
for smallholde
rs!!!Thank You!
Winning Markets for the Poor!