Winning Business in France

Winning Business in France

Commercial Officers UKTI France June 2011

UKTI Offices in France

BORDEAUX

PARIS

LYON

UKTI France Team

• 39 staff at 3 locations in France:Paris - 27 staffLyon - 6 staffBordeaux - 2 staff

• Trade Team - 25 staff• Investment Team - 6 staff• Operations Team - 8 staff

UKTI France Trade Team

•3 ‘Super’ Sectors:

Engineering

New Technologies

Consumer & Creative

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3 ‘Super Sectors’

Engineering Team• Aerospace, Oil & Gas, Marine• Construction and Light Engineering• Railways, Logistics and Process Engineering• Automotive, Power, Defence & Security

New Technologies Team• Healthcare, Environment, Chemicals• IT, Communications, Electronics• Biotech and Pharma

Consumer and Creative Team• Creative industries; Financial Services• Agri-Food, Fashion

Winning business in France

Why France?

An accessible market

Diverse industrial/services base

Major international trade fairs (244 trade fairs held annually)

Excellent infrastructure

Potential trading platform for rest of Europe

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Winning business in France

UK - France Trade

• France is 5th largest importer and UK is 6th largest supplier

• Roughly 60% of trade is with EU• Largest trade surplus is with UK• 15,000 French companies export over

€32.3 bn worth goods & services to UK• 20,000 British companies export €23.3 bn

worth of goods & services to France

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Pet micro-chip cat flap: Sureflap

Winning business in FranceHow we can help

Winning business in FranceSureflap - Overview

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Small company, design led product.

Designer and manufacturer of a microchip catflap.

Microchip implant in a cat's neck acts as an electronic door key.

No experience of the French market, only 1 known competitor (German).

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Winning business in FranceSureflap - Objective

Market entry objective:

Identify most suitable country to target first

Identify suitable distribution partners in France:

- Wholesalers and central purchasing organisations selling to vets

- Distributors of pet products - pet retailers and garden centre chains

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Winning business in FranceSureflap – UKTI assistance

- Establish product potential in France, via contact with vets and trade associations

- 29 companies contacted

- 17 companies interested in principle. 1 meeting attended on behalf of the company with a large distributor of pet products.

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Winning business in FranceSureflap – Outcomes

- 2 central purchasing organisation selling SureFlap

- 1 major distributor appointed

-Turnover doubled through activity in Europe within 1 year or approaching the market

- ‘UKTI provides an excellent service and I would highly recommend using them to any new business looking to break into a new market’.

Winning business in France

UKTI France in 2010/11

• Helped some 1,500 UK companies

Winning business in France