WINNING BATTLES WHILE LOSING GROUND – ASYMMETRIC CAMPAIGNING FOR DIGITAL

LOBBYING THE EU WEEKEND – BRUSSELS, 10-12/DECEMBER/2015

THOMAS LOHNINGERSOCIALHACK.EU @SOCIALHACK

WHAT THIS IS & WHAT IT ISN’T.

LESSONS LEARNED

HOW TO CHANGE THE WORLD? SOMETHING!

LESSONS LEARNED

1.define your goal

2.play in a team

3.have a strategy & a clear ask

4.create symbols & phrases

5.give actionable items to citizens & reach politicians

6.mobilise by bursting your bubble & being funny

never risk a demonstration without a clear purpose

do more litigation

HOW TO CHANGE THE WORLD?SOMETHING!

#1: data retention

2006 - TODAY

2009 #unibrennt Audimax

WHAT IS THE GOAL OF YOUR DEMONSTRATION?

LITIGATION WORKS!

#2: ACTA

WHO DEFEATED ACTA?

#3: net neutrality

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43

Keep Fighting!

T-Mobile Ungarn

2.11.2011 1

The Evolution of Business Models in the Internet:Sending Party Network Pays as the basis for quality of service (QoS) support in the Internet.SESERV Future Internet Workshop, Athens, January 31st, 2012.Dr. Falk von Bornstaedt, Deutsche Telekom, International Carriers Sales and Solutions (ICSS).

nur Kunden Seite. Was mit Anbietern?

SPNP ETNO Proposal WCIT (ITU Dubai Dez 12)-> Damals Komm dagegen!

Situation heute

internal Max G. Röttgermann / The Sending Party Networks Pays Principle 10

Sending Party Network Pays Principle

Best EffortNSPNSP NSPNSP

Content-/Application

Provider

Content-/ Application financed by the end customer

Peering or Transit Interconnection

Best Effort Flatrate

Best Effort Transit

Best Effort Transit

Eyeball ISP

Eyeball ISP

Content-/ Application

financed by the Advertising

Industry

Provider

Client

IP Transport withBest Effort

Current Situation Best Effort

Source: After Brenner, W. et al. (2008), p. 270; Zarnekow, R. et al. (2008), p. 1064.

Sehr klar:

2. Klassen Internetdoppelter Markt

exakt ETNO Proposal auf WCIT 1

internal Max G. Röttgermann / The Sending Party Networks Pays Principle 12

QoS Interconnection

Sending Party Network Pays Principle

Best EffortNSPNSP NSPNSP

Content-/ Application financed by the end customer

Peering or Transit Interconnection

Best Effort Flatrate

Best Effort Transit

Best Effort Transit

Eyeball ISP

Eyeball ISP

Content-/ Application

financed by the Advertising

Industry

Provider

Client

IP Transport with QoS

QoSTransit

QoSTransit

Content-/Application

Provider

The Future with QoS

Source: After Brenner, W. et al. (2008), p. 270; Zarnekow, R. et al. (2008), p. 1064.

…

#4: letting people know

MEDIA HACKS

#5: final words of advise

CREDIBILITY HAS MORE VALUE THEN MONEY

SYMBOLIC CAPITAL ==> ECONOMIC CAPITAL

CROWDFUNDING

BE INDEPENDENT FROM POLITICAL PARTIES & INDIVIDUAL POLITICIANS

GOOD DESIGN & SOLID WORDING IS VERY VERY VERY IMPORTANT

ALWAYS TELL YOUR STORY.

MEASURE YOUR SUCCESS

WE NEED BETTER TOOLS !!!11ELVEN

…

ACTIVISM ( ARGUMENTS, ENGAGEMENT )

==> POLITICAL_INFLUENCE

WHAT IS ACTIVISM?

NEVER DOUBT THAT A SMALL GROUP OF THOUGHTFUL, COMMITTED CITIZENS CAN CHANGE THE WORLD; INDEED, IT'S THE ONLY THING THAT EVER HAS.

Margaret Mead