Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011
-
Upload
janette-toral -
Category
Business
-
view
1.325 -
download
1
description
Transcript of Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011
![Page 1: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/1.jpg)
Social Networking Awards 2011
DigitalFilipino.com Club and
Search Profile Index
![Page 2: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/2.jpg)
History
• The awards started in 2009 • Aims to recognize the best pracHces in Social Networking and Social Media markeHng.
• An acHvity organized under the DigitalFilipino Club (hLp://e-‐commercephilippines.com)
![Page 3: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/3.jpg)
2009 Winners
• Jollibee Sulit Sarap Challenge • myPonds 7-‐Days Beauty Blog
• Clean & Clear My BeauHful Ride Video Contest
• $3 for Cagayan De Oro City, PH Flash Flood • Fully Booked Bloggers Event • Busby SEO Test
![Page 4: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/4.jpg)
![Page 5: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/5.jpg)
![Page 6: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/6.jpg)
$3 for Cagayan de Oro City, PH Flash Flood
![Page 7: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/7.jpg)
![Page 8: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/8.jpg)
![Page 9: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/9.jpg)
![Page 10: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/10.jpg)
![Page 11: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/11.jpg)
2010 Winners
• Shop and Share • Lola Techie • Slurpee / 7-‐Eleven + Grand Chase Advergaming campaign
• Marlboro Black Lounge Game
• MTV Emerge • Havaianas Pledge Original Campaign
• ValenHne Love-‐oratory postcard making contest
• #BangonPinoy • Catch a Real Leaf: A Paparazzi blog contest
• Buddy Gancenia
![Page 12: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/12.jpg)
In 2009, Havaianas created a movement calling people to only "wear original" Havaianas flip-‐flops and curb the proliferaHon of local imitaHons and products that
bastardized the brand.
12
Winner of DigitalFilipino Social Networking Awards 2010 (Media Sharing category)
![Page 13: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/13.jpg)
Brand Background Real Leaf green tea is the newest ready-‐to-‐drink (RTD) tea in the market launched mid-‐2009.
Real Leaf is brewed from 100% whole green tea leaves, naturally packed with Theanine, with a delicious hint of fruit and honey.
The Challenge • Reinforce strong challenger status by demonstraHng
that key influencers have already switched into the brand
Winner of DigitalFilipino Social Networking Awards 2010 (Blog category)
![Page 14: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/14.jpg)
Winner of DigitalFilipino Social Networking Awards 2010 (Media Sharing category)
![Page 15: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/15.jpg)
Winner of DigitalFilipino Social Networking Awards 2010 (Social Network category)
![Page 16: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/16.jpg)
Winner of DigitalFilipino Social Networking Awards 2010 (Social Network category)
![Page 17: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/17.jpg)
![Page 18: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/18.jpg)
Slurpee / Grand Chase
Purchase a 22oz. Slurpee Grand Chase-‐themed Flavor Add P2.00 and get 1 of 9
Collectible Item Redemption Cards
Find the Slurpee / 7-‐Eleven NPC within Grand
Chase and enter your code
Get these awesome In-‐Game items!
Winner of DigitalFilipino Social Networking Awards 2010 (Virtual Worlds / Gaming category)
![Page 19: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/19.jpg)
The MARLBORO Black Lounge
An online member-‐get-‐member promo;on which aimed to grow the number of Marlboro Adult Smoker Database members, while at the same Hme support the launch of the brand’s newest variant – Marlboro (Black) Menthol.
*Promo period: Sept 1 – Oct 5, or when the 50 Black Lounges are completed – whichever comes first.
Winner of DigitalFilipino Social Networking Awards 2010 (Virtual Worlds / Gaming category)
![Page 20: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/20.jpg)
• Online contest open to all sulit.com.ph members
• SuliHzens were asked to create their own ValenHne’s Day postcard for their loved one using any computer sojware, with a 5.83 x 7.87 dimension and email it to sulit.com.ph
Winner of DigitalFilipino Social Networking Awards 2010 (Forum category)
![Page 21: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/21.jpg)
http://buddygancenia.com/blog/rates - landing page for the link-building campaign.
- All the necessary information about the videographer, contact details, the products and services, the rates and sample videos are all in this page.
Winner of DigitalFilipino Social Networking Awards 2010 (Search Engine MarkeHng category)
![Page 22: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/22.jpg)
2011 Awards Lessons Learned
• Widgets and add-‐ons sHll untapped in various social media campaigns.
• Use of social networks as a plamorm for e-‐commerce emerges with payment systems in place.
• Offline and online integraHon campaigns executed creaHvely this year.
![Page 23: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/23.jpg)
Social Networking Awards 2011 Winners
In collaboraHon with SearchProfileIndex.com
![Page 24: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/24.jpg)
Cashsense Shop & Pay Cash
Social Shopping Category Winner
![Page 25: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/25.jpg)
What I Want for Christmas Photo
Contest
Photo, Video, Media Sharing Category
![Page 26: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/26.jpg)
Micro-‐blog Category Twes;val Manila 2011
![Page 27: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/27.jpg)
My Million Hectare Run Blog Category
![Page 28: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/28.jpg)
Search Engine Marke<ng Category
Buy it. Sell it. Sulit! Banner Making Contest
![Page 29: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/29.jpg)
Forums Category TV5 Bagets Na;on
![Page 30: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/30.jpg)
Loca<on-‐Based Category
7-‐Elec;ons Gulp Your Vote
![Page 31: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/31.jpg)
Alter Space Game
Social Games Category Winner
![Page 32: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/32.jpg)
Clear Swap Challenge
Social News, Bookmarking, and Media Vo<ng Category
![Page 33: Winners: DigitalFilipino - Search Profile Index Social Networking Awards 2011](https://reader033.fdocuments.us/reader033/viewer/2022051815/5408e7ec8d7f7267058b45c9/html5/thumbnails/33.jpg)
Full details about the winners posted at
hLp://bit.ly/social2011winners
Hope you can join the Social Networking Awards 2012