WINK OAP
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Transcript of WINK OAP
Idea
Social. Mobility.Commerce.
Lifestyle. Portal
The original idea is to combine people’s high mobility with technology to be a lifestyle portal where you have all of package into one application (Portal). We realize that the idea is not a new or fresh idea. However, we believe that we will develop a strong value added strategy to create a sustainable business model.
Our target market is Young Professionals, which is adults age 25 to 39 with a college degree. They are heavy consumers of news and information. They are enthusiastic consumers for fashion, electronics, dining out and social activities.
Product & Services
Daily DealsFood Court
EventWe brings you special
deals directly to the palm of your hand. Whether it's a dinner for two, a holiday
escape or that gadget you've been dying to get,
we have a variety of promo to suit everyone.
Going for a night out with your friends or family is
getting easier with our events feature. You can save your
event's schedule and details directly to your phone, so
you'll never miss that awesome concert in the
future!
Order food delivery conveniently from your
mobile. Browse your favorite menu with your fingertips, and have it delivered to your door. What is even better, you can suggest any of your favorite restaurant to be listed in our
app
Product & Services
• Loyalty (Point Rewards)• Latest News• Restaurant Reservation• Bank (Credit Card Promotion)• e-wallet• Donation• etc
Features
Augmented Reality Nearby Request Offer
Summary of Survey ResultSurvey is meant to test the viability of business opportunity. We’ve manage to administered the survey by handout questionnaires to our colleague and street intercept. From 150 participants asked to complete the survey, 112 participants responded and submitted a completed survey.
Response Rate = 112 / 150 = 74.6%
Face to face interviews was held with selected potential customers, start-up founders, entrepreneurs, IT (Gadget) freak, company board of directors, shoppers etc
Participant’s Background
There are 30% of participants said that this will be a good apps.
Opinion
Averagely 49% of people are accessing internet on their mobile phone and 28% are from their office.
Participant’s Habit
Internet Activities
Market Intention
This data can be used for analyze our Daily Deals features
Food Ordering
This data can be used for analyze our Food Court features
Projection
• Users : 100.000 on first year apps launch
• Daily Deals : 500 transaction per month
• Food Ordering : 1.000 transaction per month
• Social Media Fan Page : 10.000 on first year launch
Conclusion• WINK apps could have a chance to survive against all application
especially in Indonesia, due to this is a new innovation in Indonesia
• Some of potential customers like the idea of combining all features into one application but some of it advice to be focus on one particular features
• Need to be fully support on promotion side to increase brand awareness
• There are some advice to penetrate the community market
Thank You
www.wink.co.id