Winfield Presentation Part1
Transcript of Winfield Presentation Part1
Section 1:The Future of Customer
Communication
Section 3:Productivity & Application
Section 2:Blogs. Twitter. Facebook
The Pact
Did You Know?
Consumers are changing
People
Customers are people first.
Community
EngagementAttention
It doesn’t judge.Or matter.
The networked world.
24.7
3,000,000,000
4,500,000,000
91%
48%
Borders no longer exist
Language is Secondary
“It’s easy to imagine a not-too-distant future in which automatic translation will allow two people in the world to message one another in real time,
each experiencing the chat in his or her tongue.”
-Vint CerfVP of Google
1.5 Billion People have Internet Access
300 Million have Home Access
47%spend five or more
hours a week online
23%spend ten or more
hours a week online
The online technologies and practices that people
use to share opinions, insights, experiences, and
perspectives with each other.
BlogsSocial Networking
WikisPodcastsVodcasts
Online Video
• Baby Boomers are the largest growing sector on the Internet
• 89% use Social Media to talk to Friends
The average age of a social media
user is 32
• 57% of Internet Users have joined a Social Network
• 70% of Americans use Social Media– 93% say companies should have a
social media presence– 83% believe companies should not only
be present but interactUniversal McCann, Wave3
Silence is not an option.
Universal McCann, Wave3
Group Activity
Silence is not an option.
How do we utilize the future?
Why Consider SM?
• Cheap Communication• Grow Your Database• Extend Customer Reach• Direct Customer Feedback• Expert Opinion• Regular Subscribers• Customer Relationship Development
• Ease of Use• Reduce operational costs• Market Research• Network with Peers• Constant personal development
Internal Development
• Customer Connection• Readers Can Subscribe (blog)• Helps establish relationships• Ability to Share• Reach customers where they “live” on the
Internet and on mobile devices
External Marketing
Farmers are using social media to set the record straight on agri-issues
Customers are people first.
Steps To BuildingOnline Relationships
Be Authentic
• The Importance of Listening• Party It Up• Add Pictures• Geographically Based• Talk About What YOU do
Break