Wine2wine Asia: ABC to Wine trade in China-Alan Hung

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-- Where is the Landing point When West Meets East Alan Hung, Executive Director of PACCO

Transcript of Wine2wine Asia: ABC to Wine trade in China-Alan Hung

-- Where is the Landing pointWhen West Meets East

Alan Hung, Executive Director of PACCO

Exhibitions in mainland China

Guangzhou

Top wine . June

Prowine . Nov

Interwine . May & Nov

CFDF . Mar & Oct

“ The Entrance, March 2016

Since 1955

Since 19552 sessions per year,

95th session until now

Hotel+Expo Center:Duration:7days

Exhibition Area:250,000+ sqmExhibitors:8000+

Visitors:400,000~450,000Exhibitors: from 40+ countries& regions

CFDF - China Food & Drinks Fair

Nothern China 18.13%

Eastern China, 22.80%

Western South 33.39%

Westhern North 3.38%

Northern East 3.49%

Middle China, 7.63%

Southern China 11.18%

Visitors (Mainly From Mainland China)

A

Right Timing

B

Right Loction

C

Good Reputation

“The Biggest and Most important fair in wine & food industry in China”

Reasons For Being:

Origin丨Price丨Taste丨Policy丨Label丨Story

Factors for an importer to choose wine

Suggestions

1. Keep on knocking the door until it opens

2. 关系 “Guanxi”: relationship = understand

and support each other + grow up together

3. Choose a good platform/market access

Exhibition

Road ShowG100 Wine Competition

Tasting Event Industry Forum/Seminar

Media/PressGala Dinner

Wine Searcher

It's More Than An Exhibition/Functions

Looking for productsA

B Trading, making cooperation

C Exchange information, keep up with industry trends

D Brand promotion, seize new opportunities

E Enhance friendship and maintain customersF

Promote technological progress and product innovation

Functions

Vinitaly in Chengdu fair 2014- 2016

深圳百高文化传播有限公司Shenzhen PACCO Culture Communication Co.,Ltd

Ø Organiser of IWSS (Hotel fair)

Ø Co-organiser of CFDF

See you in Chengdu 2017

Thanks!Alan Hung

contact:13502889253

email:[email protected]