Tastes of Europe campaign in China 2015 – Page 1

Wine Tasting Event Report

Isola, 23 September 2015

Executive Summary

The Tastes of Europe Wine Tasting Event was organised on September 23, 2015, in Isola, an Italian restaurant in Beijing. The event was held for the purpose of educating Chinese buyers, importers, distributors and media in the wine industry about the EU GI products through the examples of registered European wines. It also provided an opportunity for the attendees to network with the EU producer representatives and other attendees. Isola restaurant was strategically selected to host the wine tasting event due to its high-end décor and location, reflecting the high-quality GI wines featured at the event. The wines were paired with traditional European canapés to further highlight the taste of each wine. The variety of the wines proved to receive positive feedback as many of the attendees had not previously tasted wines from the featured regions including Cyprus or Denmark. Overall, all KPIs for the Tastes of Europe Wine Tasting Event have been met or exceeded as detailed in the tables below and shown in the attached pictures. Report Content: I. Statistics II. Speakers III. Agenda IV. Featured Wines V. Website and social media VI. Published Media Annex I. Wine and Canapé Menu Annex II. Photo Gallery

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I. Statistics

Key Performance Indicators

Item Implemented

Attendees

Total number of attendees 30

Buyers, importers and distributors in the wine industry 23

F&B and lifestyle media, including KOLs and bloggers 7

Total number of speakers 5

Producer representatives 3

Wine

GI registered wines represented 7

MS represented through wines 5

Wine brands sampled 15

Types of wines served 6

GI Canapé Pairing

Canapés served 7

Product categories represented (ham & meat, cheese, olive oil, wine, variety)

5

Promotion Items

Tastes of Europe gift bags (branded bag, apron, pen, notepad, Taste Book, event agenda)

23

Tastes of Europe gift bags for media (branded bag, apron, pen, notepad, Taste Book, event agenda, 1 bottle of PDO Prosecco wine, 1 box set of 2 PGI Lakonia olive oil bottles)

7

Questionnaire

Completed questionnaires 30

Participants’ satisfaction rating: at least 80% rated ‘Excellent’ or ‘Good’

100%

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II. Speakers

The speakers for the wine tasting event were selected based on the GI wines they represented and their past experience at similar events. Each speaker focused presented the wine in the context of the EU Geographical Indications and emphasised the influence of the GI registration for the producer.

Nicolas Dandois, Counsellor of Agriculture, Agri-SANTE section, the Delegation of the European Union to China and Mongolia

Tong Zhe, Sommelier and educator in the wine industry in China

John Zhang, Chef, Isola Restaurant

Michel Cristian Thorup, Director of Sales of Skærsøgaard, PGI Jylland wine representative, Denmark

Frankie Zhao, D.O.Ca. Rioja Representative, PDO Rioja Representative, Spain

Weiley Lu, Manager of Tintafina, Gonzalez Byass, PDO Sherry Representative, Spain

Jing Lan Lacy, Host and Interpreter

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III. Agenda

TIME ACTIVITY & CONTENT SPEAKER

17:30 – 18:00 Registration

18:00 – 18:10 Introduction of event agenda and speakers Jing Lan Lacy, Host

18:10 – 18:25 Opening remarks

Nicolas Dandois, Counsellor for Agriculture, Delegation of the European Union to China and Mongolia

Jing Lan Lacy, Interpreter

Sparkling wines

18:25 – 18:35 Presentation and tasting of PDO Prosecco (Italy) featuring Casa Vinicola Zonin SPA wine

Tong Zhe, Sommelier

White wines

18:35 – 18:45 Presentation, tasting and food pairing of PDO Xynisteri (Cyprus) featuring SODAP wine

Tong Zhe, Sommelier

18:40 – 18:41 Introduce canapé with PDO Xynisteri (Cyprus) SODAP white wine

John Zhang, Chef, Isola restaurant

18:45 – 18:55 Presentation and tasting of PGI Venezia Giulia (Italy) featuring Masi Agricola SPA wine

Tong Zhe, Sommelier

Apple wines

18:55 – 19:15 Presentation, tasting and food pairing of PGI Jylland (Denmark) featuring Skaersoegaard (Gourmet Cider Brut and Aebleau Liquor) wines

Michel Cristian Thorup, Director of sales, Skærsøgaard

Jing Lan Lacy, Interpreter

19:10 – 19:11 Introduction of canapé with PGI Jylland (Denmark) Skaersoegaard apple wine

John Zhang, Chef, Isola restaurant

Red wines

19:15 – 19:25 Presentation and tasting of PDO Rioja (Spain) featuring D.O.Ca. Rioja wine

Frankie Zhao, D.O.Ca. Rioja Representative and a leading consultant in Chinese Wine Market

19:25 – 19:26 Introduction of canapé with PDO Rioja (Spain) D.O.Ca. Rioja (Crianza) wine

John Zhang, Chef, Isola restaurant

19:25 – 19:35 Presentation and tasting of PDO Rioja (Spain) featuring D.O.Ca. Rioja wine

Frankie Zhao, D.O.Ca. Rioja Representative and a leading consultant in Chinese Wine Market

19:30 – 19:31 Introduction of canapé with PDO Rioja (Spain) D.O.Ca. Rioja (Maetierra Dominvm) wine

John Zhang, Chef, Isola restaurant

19:35 – 19:45

Presentation of PDO Bordeaux (France) featuring Chateau Guillaume Blanc; Heritage, Andre Lurton; Chateau Semeillan Mazeau; Chateau Vieux Laroque wines

Tong Zhe, Sommelier

Fortified Wines

19:45 – 20:00 Presentation and tasting of PDO Sherry (Spain) featuring Gonzalez Byass: Tio Pepe, Vina Ab wines

Weiley Lu, Manager of Tintafina, Gonzalez Byass

19:55 – 19:56 Introduction of canapé with PDO Sherry (Spain) Gonzalez Byass Tio Pepe wine

John Zhang, Chef, Isola restaurant

20:00 – 20:15 Presentation and tasting of PDO Sherry (Spain) featuring Gonzalez Byass: Leonor, Nectar wine

Weiley Lu, Manager of Tintafina, Gonzalez Byass

20:10 – 20:11 Introduction of canapé with PDO Sherry (Spain) John Zhang, Chef, Isola restaurant

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TIME ACTIVITY & CONTENT SPEAKER

Gonzalez Byass Nectar wine

20:15 – 20:30 Q&A session Tong Zhe, Sommelier All speakers

20:30 – 20:40 Questionnaire session Jing Lan Lacy, Host

20:30 – 21:30 Reception and networking among participants Tasting of PDO Bordeaux wine (France) Dessert canapé: PDO Prosecco (Italy) jelly with mix berry compote

21:00 End of the Tastes of Europe Wine Tasting Event

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IV. Featured Wines

Country PDO/PGI Registration Brand Category Total Brands per country

Cyprus PDO Xynisteri SODAP Xynisteri White 1

Denmark PGI Jylland Skaersoegaard, Gourmet Cider Brut

Apple wine 1 Skaersoegaard, Aebleau Liquor

France PDO Bordeaux

Château Guillaume Blanc

Red 4 Heritage, André Lurton

Château Sémeillan Mazeau

Château Vieux Laroque

Italy PDO Prosecco Casa Vinicola Zonin SPA Sparkling

2 PGI Venezia Giulia

Masi Agricola SPA White

Spain

PDO Rioja D.O.Ca. Rioja, Crianza

Red

5

D.O.Ca. Rioja, Maetierra Dominvm

PDO Sherry

Gonzalez Byass: Leonor Fortified

wine (Red and White)

Gonzalez Byass: Nectar

Gonzalez Byass: Tio Pepe

Gonzalez Byass: Vina Ab

Total: 5 7 15 6 15

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Annex 1. Wine and canapé pairing menu

地理标志保护普洛赛 (意大利,起泡酒 ) PDO Prosecco featuring Casa Vinicola Zonin SPA (Italy, sparkling)

********

原产地保护西尼瑟利葡萄酒 (塞浦路斯,白葡萄酒) PDO Xynisteri featuring SODAP Xynisteri (Cyprus, white)

配 With

橙汁腌制三文鱼配原产地保护初榨橄榄油和意大利黑醋 Salmon Carpaccio with extra virgin olive oil and Balsamic reduction

********

地理标志保护威尼斯茱莉亚酒(意大利, 白葡萄酒) PGI Venezia Giulia featuring Masi Agricola SPA (Italy, white)

********

地理标志保护日德兰半岛(丹麦, 苹果酒) PGI Jylland featuring Skærsøgaard, Gourmet Cider Brut (Denmark, apple)

********

地理标志保护日德兰半岛(丹麦, 苹果酒) PGI Jylland featuring Skærsøgaard, Aebleau Liquor (Denmark, apple)

配 With

意大利帕尔玛火腿配哈密瓜和沙拉 PDO Prosciutto di Parma with honey melon and bouquet mix salad

********

原产地保护里奥哈葡萄酒(西班牙, 红葡萄酒) PDO Rioja featuring D.O.Ca. Rioja, Crianza (Spain, red)

配 With

意大利马苏里拉水牛芝士配自制番茄酱和初榨橄榄油 Buffalo Mozzarella cheese with cherry tomato jam and extra v

irgin olive oil

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原产地保护里奥哈葡萄酒(西班牙, 红葡萄酒) PDO Rioja featuring D.O.Ca. Rioja, Maetierra Dominvm (Spain, red)

配 With

自制手捻面配培根、意大利帕玛臣芝士奶油汁 Trofie hand made pasta with bacon and PDO Parmigiano Reggiano cheese sauce

********

原产地保护雪利酒(西班牙, 加度葡萄酒) PDO Sherry featuring Gonzalez Byass, Tio Pepe (Spain, fortified)

配 With

地中海风味海鲈鱼配番茄塔塔、意大利初榨橄榄油、白酒汁 Sea bass Mediterranean style with tomato tartar, extra virgin olive oil, white wine sauce

********

原产地保护雪利酒(西班牙, 加度葡萄酒) PDO Sherry featuring Gonzalez Byass, Vina Ab (Spain, fortified)

********

原产地保护雪利酒(西班牙, 加度葡萄酒) PDO Sherry featuring Gonzalez Byass, Leonor (Spain, fortified)

********

原产地保护雪利酒(西班牙, 加度葡萄酒) PDO Sherry featuring Gonzalez Byass, Nectar (Spain, fortified)

配 With

意大利柠檬提拉米苏 Italian lemon Tiramisu with Mascarpone cheese

********

原产地保护波尔多葡萄酒(法国, 红葡萄酒，粉红葡萄酒 ) PDO Bordeaux featuring a variety of brands (France, red, rosé)

********

甜品 Dessert

意大利气泡酒果冻配糖渍浆果(意大利, 起泡酒 ) PDO Prosecco jelly with mix berry compote (Italy, sparkling)

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Annex II. Photo Gallery

a. Isola, Italian restaurant, Beijing

b. Opening remarks, Nicolas Dandois, Counsellor for Agriculture, Delegation of the European Union to China and Mongolia

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c. Wines sampled

d. Tong Zhe, Sommelier

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e. Michel Cristian Thorup, producer representative of PGI Jylland, Denmark

f. Frankie Zhao, producer representative of PDO Rioja, Spain

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g. Weiley Lu, producer representative of PDO Sherry, Spain

h. John Zhang, Isola Sous-Chef

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i. Guests tasting wine

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j. Canapé pairing with wine