WINE MARKETING ONLINE

Life Impact The University of Adelaide

WINE MARKETING ONLINE

Judi BaronSimon Somogyi

Allan CarringtonDayle Hall


ONLINE DESIGN & DEVELOPMENT TEAM

• Simon Somogyi, Lecturer, Wine Business

• Judi Baron, Online Learning Coordinator

• Allan Carrington, Learning Designer

• Nik Cornish, Graphic Design

• Dayle Hall, Learning Designer (Multimedia)




BACKGROUND

• School of Agriculture, Food & Wine at Waite Campus

• International program of study

• Both undergraduate and postgraduate

• Largest wine business program in the world

• Both internal and external study modes




RATIONALE• High level of structure

• Increase interactivity

• Increase collaboration

• Allow for explicit and reflective learning

• Access to industry practitioners

• Replicate aspects of face to face experience




SIGNIFICANT FEATURES


• Blackboard portal University’s supported LMS

•Look and feel

•Adaptive release

•Blogs

•Quizzes

•Discussion Boards

•Glossary

• Additional interactive learning software was embedded within the Blackboard portal



EXPERIENCE SO FAR


•Collaboration occurring

•Evidence of critical thought

•Evidence of social bonding

•Initial increased work for lecturer



FUTURE ENHANCEMENTS


• Assignment submission

• Wikis

• Live classroom

• Voice tools

• Online roleplay simulation

• Just in time teaching (JiTT)



QUESTIONS ?


WINE MARKETING ONLINE

Documents

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