8/13/2019 Wine Making Company Profile

1/3

COMPANY PROFILEThe Wine Making Business

COMPANY PROFILE: Universal Wine BVB A - Indu str iepark Noo rd 30 - Beernem 8730 - Belgium - VATBE0861427801 - web : ww w.univ ersalwine.beUniversal Wine was founded in April 1994 by Kurt Dewaele. It specializes in the direct import of New World Wines. In 1997,

after 3 years renting storage, Kurt decided to build his own large warehouse on an Industrial Estate near the E40 Freeway -

conveniently close to all the major cities. Due to continued expansion this has been replaced by new premises, at the same

location, with a stockholding capacity of 100.000 bottles. Since 2012 we needed more space for our full LKW & container

loads so we now additional rent a 60.000 bottles warehouse opposite ours.

Since 2006 Kurt attracted a partner by the person of Kristof Samyn, formally a Universal Wine private customer, he came

into the business as a hobbyist but with professional education and expertise. They now run the business together to ensure

continue sales. In august 2009 Rik Bertjoined the team to continue our expansion.

Currently our team has around 30 independent sales people & wine outlets around the country and we supply al together

around 300 restaurants in Belgium ( from bistro to *** star Michelin ).

Our CustomersThe cellar door is open on Saturdays. In addition we have private customers on the mailing list.

We also supply local restaurants and independent retailers nation-wide.

An internet shop also secure 24 hours and 7 days sales.The main objective of Universal Wine is tosell wine not available in the supermarkets!

Most of the wines that we offer are imported exclusively to Belgium.

The winesWe are looking at wines from the new-and old world in the retails price range from 4 to 8 for 80% of our list, the other 20%

is from 8 till 15.

We like to sell different wines like Refosk from Slovenia or a Tannat from Argentini.

We don't want to charge our customers for to many medals and prestige but we are looking for the medals in the bottle that

reflexs the hard work of the winemaker in the cellar and his vineyards. Wine with an EXTRA value for money report !

A long term relationship with the producers and a mutual understanding is priority in order to receive both a win-win situation.

The ResultsToday sales are around 500.000 bottles / year.Benefits are in the rotation of our stock, not in our margin.

Costs are kept low to keep the margins competitive!

The FutureOur aim is to keep on building for happy customers. Give them the service, the personal advices and the tasting that they are

looking for. We see Universal Wine as a niche player on the Belgium traditional wine market with a healthyand long term

growth.

Our company profile in PDF :Universal Wine Company Profile 2013.pdf

http://www.universalwine.be/fckBrowse/file/Universal%20Wine%20Company%20Profile%202013.pdfhttp://www.universalwine.be/fckBrowse/file/Universal%20Wine%20Company%20Profile%202013.pdfhttp://www.universalwine.be/fckBrowse/file/Universal%20Wine%20Company%20Profile%202013.pdfhttp://www.universalwine.be/fckBrowse/file/Universal%20Wine%20Company%20Profile%202013.pdf

8/13/2019 Wine Making Company Profile

2/3

1. Read the text and match the words to their synonyms/definitions.

1. nation-wide

2. retailers

3. a niche player

4. healthy growth

5. to charge

6. a win-win situation

7. founded

8. warehouse

9. storage

10. freeway

11. premises

12. customer

13. to run a business

14. cellar

a. Client.

b. A room or enclosed space

used for storage, usually beneath

the ground or under a building.

c. The action or method of

keeping something for future

use.

d. Motorway.

e. Those who sell goods to

the public in relatively small

quantities for use or consumption

rather than for resale.

f. All over the nation.

g. Bill/ask in payment.

h. A situation where

everyone gains.i. A house or building,

together with its land and

outbuildings, occupied by a

business or considered in an

official context.

j. To direct or manage

operations in a business.

k. It is a company holding a

specialized and profitable part of

a commercial market. Such a

company specializes in aparticular product or service.

l. It is a commercial

building for storage of goods.

m. Positive development.

n. Established or originated.

Answer the questions.

1. Where is the company based?

_____________________________________________________________________________________

2. When was it founded?____________________________________________________________________________________

3. What does it specialize in?

____________________________________________________________________________________

4. How many partners are there?

____________________________________________________________________________________

5. Does the company only supply wine to expensive restaurants?

___________________________________________________________________________________________

____________________________________________________________________________________

6. Is there a shop where people can go buy their wines?

___________________________________________________________________________________________

___________________________________________________________________________________________

_____________________________________________________________________________________

8/13/2019 Wine Making Company Profile

3/3

7. Is it possible to find their wines in a supermarket? Why or why not?

___________________________________________________________________________________________

_____________________________________________________________________________________

8. Are all their wines expensive?

___________________________________________________________________________________________

____________________________________________________________________________________

9. Do they keep a close relationship with producers? Why or why not?

___________________________________________________________________________________________

____________________________________________________________________________________

10. What is the companys main objective?

___________________________________________________________________________________________

___________________________________________________________________________________________

____________________________________________________________________________________