WINDSOR POLICE SERVICES

By: Mike Quigg and Christine Heraiz

Introduction

Objectives Situation Analysis SWOT/PEST Positioning +

Percp. Map Research

Highlights Conclusions Recommendations

Objectives

Who? What? Why? Where? When?

Current Situation

Maturing Police Force

Recruiting Low “Community for

the Community” St. Clair Approach

Strengths

Job opportunities Good Pay Recognition Authority Job security Benefits

Weaknesses

Risk Disrespected by

some Tough

requirements “Bad guy” image Irregular Hours Other careers

more attractive

Opportunities

Multiple career options

Community teaching positions (VIP)

Student Jobs Sponsored Events

Threats

Safety Alienation Requirements Economy

Political

Law Stability

Economic

Small budget Wages

Social

Baby boomer retirement

No specialized degree needed

Ease of advertising

Technological

Technology generation

Cheap Demand for Tech

Positioning

Brave men Risk = Reward Not intellectual

Research Highlights

Immature Party lifestyle Respect Lack of Media Different Channel

Strategy needed

Conclusions

Community centred message

Advertising strategy outdated

No information sessions

Dispel Fears

Recommendations

WOM campaign Concurrent ad

program Stress life skills

learned Softer side of the

job Community

involvement

Thank You!