Windsor Bakery Case Study
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Windsor Bakery Case Study
Transcript of Windsor Bakery Case Study
BRAND IDENTITY ‘THE BAKER’ IS THE BAKER. JEFF KINDLY LENT HIS SILHOUETTE AND TRADEMARK FOLDED ARMS, WHICH NEATLY FORMED A ‘W’. THE WHOLE STYLE WAS DESIGNED TO EVOKE A NOSTALGIC ERA BEFORE THE CLINICAL AGE OF CONVENIENCE - THOSE WERE THE DAYS! EVEN LOCAL CRAFTSMEN WERE USED IN MANY ASPECTS OF THE DESIGN, FROM THE HAND-PAINTED SHOP SIGN TO THE HAND-FRAMED OPEN/CLOSED SIGN.
BAKERY POSTERS STRAIGHT TALKING MESSAGES WITH A SENSE OF HUMOUR WERE THE ORDER OF THE DAY, WHILE ADDING TO THE AIR OF NOSTALGIA.PACKAGING RAW BROWN CARD BOXES REFLECTED THE BAKERY'S HONEST AND GOOD QUALITY VALUES, WITH COLOUR ADDING A SPECIAL TWIST FOR JEFF'S FAMOUS CHRISTMAS PUDS.
BIG SLICE OF HIS PIE ?COME ALONG AND TRY TO PINCH A
HOWGEORDIE BAKER WHEN THE BIG BOYSDO YOU CHEER UP A FRIENDLY
ANDPASTY( )
OF WHAT AT FIRST APPEARED TO BE A NEGATIVEBY LOOKING ON THE BRIGHT SIDE
VALUESGOOD OLD-FASHIONEDOF WHAT THE BUSINESS STANDS FORWE GOT TO THE HEART
25%HOWAY!THIS HAS BEEN OUR BEST YEAR EVER.PROFITS AREUP MORE THANAND I’VE LOST COUNT OF THE COMPLIMENTS.THAT’S PUT A SMILE BACK ON MY FACE!JEFF OUTTERSIDE - OWNER & MASTER BAKER, WINDSOR BAKERY
to discuss this job or find outhow we can help you, pleaseget in touch for a chat withwes anson, creative partner.07703 989 [email protected]’d love to hear from you.
more?
d.studio brand design www.d-studio.co.uk
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BRAND IDENTITY ‘THE BAKER’ IS THE BAKER. JEFF KINDLY LENT HIS SILHOUETTE AND TRADEMARK FOLDED ARMS, WHICH NEATLY FORMED A ‘W’. THE WHOLE STYLE WAS DESIGNED TO EVOKE A NOSTALGIC ERA BEFORE THE CLINICAL AGE OF CONVENIENCE - THOSE WERE THE DAYS! EVEN LOCAL CRAFTSMEN WERE USED IN MANY ASPECTS OF THE DESIGN, FROM THE HAND-PAINTED SHOP SIGN TO THE HAND-FRAMED OPEN/CLOSED SIGN.
BAKERY POSTERS STRAIGHT TALKING MESSAGES WITH A SENSE OF HUMOUR WERE THE ORDER OF THE DAY, WHILE ADDING TO THE AIR OF NOSTALGIA.PACKAGING RAW BROWN CARD BOXES REFLECTED THE BAKERY'S HONEST AND GOOD QUALITY VALUES, WITH COLOUR ADDING A SPECIAL TWIST FOR JEFF'S FAMOUS CHRISTMAS PUDS.
BIG SLICE OF HIS PIE ?COME ALONG AND TRY TO PINCH A
HOWGEORDIE BAKER WHEN THE BIG BOYSDO YOU CHEER UP A FRIENDLY
ANDPASTY( )
OF WHAT AT FIRST APPEARED TO BE A NEGATIVEBY LOOKING ON THE BRIGHT SIDE
VALUESGOOD OLD-FASHIONEDOF WHAT THE BUSINESS STANDS FORWE GOT TO THE HEART
25%HOWAY!THIS HAS BEEN OUR BEST YEAR EVER.PROFITS AREUP MORE THANAND I’VE LOST COUNT OF THE COMPLIMENTS.THAT’S PUT A SMILE BACK ON MY FACE!JEFF OUTTERSIDE - OWNER & MASTER BAKER, WINDSOR BAKERY
to discuss this job or find outhow we can help you, pleaseget in touch for a chat withwes anson, creative partner.07703 989 [email protected]’d love to hear from you.
more?
d.studio brand design www.d-studio.co.uk
FRONT COVERBACK COVER
PAGE 1INSIDE FRONT COVER
PAGE 3PAGE 2
INSIDE BACK COVERPAGE 4
BRAND IDENTITY ‘THE BAKER’ IS THE BAKER. JEFF KINDLY LENT HIS SILHOUETTE AND TRADEMARK FOLDED ARMS, WHICH NEATLY FORMED A ‘W’. THE WHOLE STYLE WAS DESIGNED TO EVOKE A NOSTALGIC ERA BEFORE THE CLINICAL AGE OF CONVENIENCE - THOSE WERE THE DAYS! EVEN LOCAL CRAFTSMEN WERE USED IN MANY ASPECTS OF THE DESIGN, FROM THE HAND-PAINTED SHOP SIGN TO THE HAND-FRAMED OPEN/CLOSED SIGN.
BAKERY POSTERS STRAIGHT TALKING MESSAGES WITH A SENSE OF HUMOUR WERE THE ORDER OF THE DAY, WHILE ADDING TO THE AIR OF NOSTALGIA.PACKAGING RAW BROWN CARD BOXES REFLECTED THE BAKERY'S HONEST AND GOOD QUALITY VALUES, WITH COLOUR ADDING A SPECIAL TWIST FOR JEFF'S FAMOUS CHRISTMAS PUDS.
BIG SLICE OF HIS PIE ?COME ALONG AND TRY TO PINCH A
HOWGEORDIE BAKER WHEN THE BIG BOYSDO YOU CHEER UP A FRIENDLY
ANDPASTY( )
OF WHAT AT FIRST APPEARED TO BE A NEGATIVEBY LOOKING ON THE BRIGHT SIDE
VALUESGOOD OLD-FASHIONEDOF WHAT THE BUSINESS STANDS FORWE GOT TO THE HEART
25%HOWAY!THIS HAS BEEN OUR BEST YEAR EVER.PROFITS AREUP MORE THANAND I’VE LOST COUNT OF THE COMPLIMENTS.THAT’S PUT A SMILE BACK ON MY FACE!JEFF OUTTERSIDE - OWNER & MASTER BAKER, WINDSOR BAKERY
to discuss this job or find outhow we can help you, pleaseget in touch for a chat withwes anson, creative partner.07703 989 [email protected]’d love to hear from you.
more?
d.studio brand design www.d-studio.co.uk
FRONT COVERBACK COVER
PAGE 1INSIDE FRONT COVER
PAGE 3PAGE 2
INSIDE BACK COVERPAGE 4
BRAND IDENTITY ‘THE BAKER’ IS THE BAKER. JEFF KINDLY LENT HIS SILHOUETTE AND TRADEMARK FOLDED ARMS, WHICH NEATLY FORMED A ‘W’. THE WHOLE STYLE WAS DESIGNED TO EVOKE A NOSTALGIC ERA BEFORE THE CLINICAL AGE OF CONVENIENCE - THOSE WERE THE DAYS! EVEN LOCAL CRAFTSMEN WERE USED IN MANY ASPECTS OF THE DESIGN, FROM THE HAND-PAINTED SHOP SIGN TO THE HAND-FRAMED OPEN/CLOSED SIGN.
BAKERY POSTERS STRAIGHT TALKING MESSAGES WITH A SENSE OF HUMOUR WERE THE ORDER OF THE DAY, WHILE ADDING TO THE AIR OF NOSTALGIA.PACKAGING RAW BROWN CARD BOXES REFLECTED THE BAKERY'S HONEST AND GOOD QUALITY VALUES, WITH COLOUR ADDING A SPECIAL TWIST FOR JEFF'S FAMOUS CHRISTMAS PUDS.
BIG SLICE OF HIS PIE ?COME ALONG AND TRY TO PINCH A
HOWGEORDIE BAKER WHEN THE BIG BOYSDO YOU CHEER UP A FRIENDLY
ANDPASTY( )
OF WHAT AT FIRST APPEARED TO BE A NEGATIVEBY LOOKING ON THE BRIGHT SIDE
VALUESGOOD OLD-FASHIONEDOF WHAT THE BUSINESS STANDS FORWE GOT TO THE HEART
25%HOWAY!THIS HAS BEEN OUR BEST YEAR EVER.PROFITS AREUP MORE THANAND I’VE LOST COUNT OF THE COMPLIMENTS.THAT’S PUT A SMILE BACK ON MY FACE!JEFF OUTTERSIDE - OWNER & MASTER BAKER, WINDSOR BAKERY
to discuss this job or find outhow we can help you, pleaseget in touch for a chat withwes anson, creative partner.07703 989 [email protected]’d love to hear from you.
more?
d.studio brand design www.d-studio.co.uk
FRONT COVERBACK COVER
PAGE 1INSIDE FRONT COVER
PAGE 3PAGE 2
INSIDE BACK COVERPAGE 4
BRAND IDENTITY ‘THE BAKER’ IS THE BAKER. JEFF KINDLY LENT HIS SILHOUETTE AND TRADEMARK FOLDED ARMS, WHICH NEATLY FORMED A ‘W’. THE WHOLE STYLE WAS DESIGNED TO EVOKE A NOSTALGIC ERA BEFORE THE CLINICAL AGE OF CONVENIENCE - THOSE WERE THE DAYS! EVEN LOCAL CRAFTSMEN WERE USED IN MANY ASPECTS OF THE DESIGN, FROM THE HAND-PAINTED SHOP SIGN TO THE HAND-FRAMED OPEN/CLOSED SIGN.
BAKERY POSTERS STRAIGHT TALKING MESSAGES WITH A SENSE OF HUMOUR WERE THE ORDER OF THE DAY, WHILE ADDING TO THE AIR OF NOSTALGIA.PACKAGING RAW BROWN CARD BOXES REFLECTED THE BAKERY'S HONEST AND GOOD QUALITY VALUES, WITH COLOUR ADDING A SPECIAL TWIST FOR JEFF'S FAMOUS CHRISTMAS PUDS.
BIG SLICE OF HIS PIE ?COME ALONG AND TRY TO PINCH A
HOWGEORDIE BAKER WHEN THE BIG BOYSDO YOU CHEER UP A FRIENDLY
ANDPASTY( )
OF WHAT AT FIRST APPEARED TO BE A NEGATIVEBY LOOKING ON THE BRIGHT SIDE
VALUESGOOD OLD-FASHIONEDOF WHAT THE BUSINESS STANDS FORWE GOT TO THE HEART
25%HOWAY!THIS HAS BEEN OUR BEST YEAR EVER.PROFITS AREUP MORE THANAND I’VE LOST COUNT OF THE COMPLIMENTS.THAT’S PUT A SMILE BACK ON MY FACE!JEFF OUTTERSIDE - OWNER & MASTER BAKER, WINDSOR BAKERY
to discuss this job or find outhow we can help you, pleaseget in touch for a chat withwes anson, creative partner.07703 989 [email protected]’d love to hear from you.
more?
d.studio brand design www.d-studio.co.uk
FRONT COVERBACK COVER
PAGE 1INSIDE FRONT COVER
PAGE 3PAGE 2
INSIDE BACK COVERPAGE 4
BRAND IDENTITY ‘THE BAKER’ IS THE BAKER. JEFF KINDLY LENT HIS SILHOUETTE AND TRADEMARK FOLDED ARMS, WHICH NEATLY FORMED A ‘W’. THE WHOLE STYLE WAS DESIGNED TO EVOKE A NOSTALGIC ERA BEFORE THE CLINICAL AGE OF CONVENIENCE - THOSE WERE THE DAYS! EVEN LOCAL CRAFTSMEN WERE USED IN MANY ASPECTS OF THE DESIGN, FROM THE HAND-PAINTED SHOP SIGN TO THE HAND-FRAMED OPEN/CLOSED SIGN.
BAKERY POSTERS STRAIGHT TALKING MESSAGES WITH A SENSE OF HUMOUR WERE THE ORDER OF THE DAY, WHILE ADDING TO THE AIR OF NOSTALGIA.PACKAGING RAW BROWN CARD BOXES REFLECTED THE BAKERY'S HONEST AND GOOD QUALITY VALUES, WITH COLOUR ADDING A SPECIAL TWIST FOR JEFF'S FAMOUS CHRISTMAS PUDS.
BIG SLICE OF HIS PIE ?COME ALONG AND TRY TO PINCH A
HOWGEORDIE BAKER WHEN THE BIG BOYSDO YOU CHEER UP A FRIENDLY
ANDPASTY( )
OF WHAT AT FIRST APPEARED TO BE A NEGATIVEBY LOOKING ON THE BRIGHT SIDE
VALUESGOOD OLD-FASHIONEDOF WHAT THE BUSINESS STANDS FORWE GOT TO THE HEART
25%HOWAY!THIS HAS BEEN OUR BEST YEAR EVER.PROFITS AREUP MORE THANAND I’VE LOST COUNT OF THE COMPLIMENTS.THAT’S PUT A SMILE BACK ON MY FACE!JEFF OUTTERSIDE - OWNER & MASTER BAKER, WINDSOR BAKERY
to discuss this job or find outhow we can help you, pleaseget in touch for a chat withwes anson, creative partner.07703 989 [email protected]’d love to hear from you.
more?
d.studio brand design www.d-studio.co.uk
FRONT COVERBACK COVER
PAGE 1INSIDE FRONT COVER
PAGE 3PAGE 2
INSIDE BACK COVERPAGE 4
BRAND IDENTITY ‘THE BAKER’ IS THE BAKER. JEFF KINDLY LENT HIS SILHOUETTE AND TRADEMARK FOLDED ARMS, WHICH NEATLY FORMED A ‘W’. THE WHOLE STYLE WAS DESIGNED TO EVOKE A NOSTALGIC ERA BEFORE THE CLINICAL AGE OF CONVENIENCE - THOSE WERE THE DAYS! EVEN LOCAL CRAFTSMEN WERE USED IN MANY ASPECTS OF THE DESIGN, FROM THE HAND-PAINTED SHOP SIGN TO THE HAND-FRAMED OPEN/CLOSED SIGN.
BAKERY POSTERS STRAIGHT TALKING MESSAGES WITH A SENSE OF HUMOUR WERE THE ORDER OF THE DAY, WHILE ADDING TO THE AIR OF NOSTALGIA.PACKAGING RAW BROWN CARD BOXES REFLECTED THE BAKERY'S HONEST AND GOOD QUALITY VALUES, WITH COLOUR ADDING A SPECIAL TWIST FOR JEFF'S FAMOUS CHRISTMAS PUDS.
BIG SLICE OF HIS PIE ?COME ALONG AND TRY TO PINCH A
HOWGEORDIE BAKER WHEN THE BIG BOYSDO YOU CHEER UP A FRIENDLY
ANDPASTY( )
OF WHAT AT FIRST APPEARED TO BE A NEGATIVEBY LOOKING ON THE BRIGHT SIDE
VALUESGOOD OLD-FASHIONEDOF WHAT THE BUSINESS STANDS FORWE GOT TO THE HEART
25%HOWAY!THIS HAS BEEN OUR BEST YEAR EVER.PROFITS AREUP MORE THANAND I’VE LOST COUNT OF THE COMPLIMENTS.THAT’S PUT A SMILE BACK ON MY FACE!JEFF OUTTERSIDE - OWNER & MASTER BAKER, WINDSOR BAKERY
to discuss this job or find outhow we can help you, pleaseget in touch for a chat withwes anson, creative partner.07703 989 [email protected]’d love to hear from you.
more?
d.studio brand design www.d-studio.co.uk
FRONT COVERBACK COVER
PAGE 1INSIDE FRONT COVER
PAGE 3PAGE 2
INSIDE BACK COVERPAGE 4
BRAND IDENTITY ‘THE BAKER’ IS THE BAKER. JEFF KINDLY LENT HIS SILHOUETTE AND TRADEMARK FOLDED ARMS, WHICH NEATLY FORMED A ‘W’. THE WHOLE STYLE WAS DESIGNED TO EVOKE A NOSTALGIC ERA BEFORE THE CLINICAL AGE OF CONVENIENCE - THOSE WERE THE DAYS! EVEN LOCAL CRAFTSMEN WERE USED IN MANY ASPECTS OF THE DESIGN, FROM THE HAND-PAINTED SHOP SIGN TO THE HAND-FRAMED OPEN/CLOSED SIGN.
BAKERY POSTERS STRAIGHT TALKING MESSAGES WITH A SENSE OF HUMOUR WERE THE ORDER OF THE DAY, WHILE ADDING TO THE AIR OF NOSTALGIA.PACKAGING RAW BROWN CARD BOXES REFLECTED THE BAKERY'S HONEST AND GOOD QUALITY VALUES, WITH COLOUR ADDING A SPECIAL TWIST FOR JEFF'S FAMOUS CHRISTMAS PUDS.
BIG SLICE OF HIS PIE ?COME ALONG AND TRY TO PINCH A
HOWGEORDIE BAKER WHEN THE BIG BOYSDO YOU CHEER UP A FRIENDLY
ANDPASTY( )
OF WHAT AT FIRST APPEARED TO BE A NEGATIVEBY LOOKING ON THE BRIGHT SIDE
VALUESGOOD OLD-FASHIONEDOF WHAT THE BUSINESS STANDS FORWE GOT TO THE HEART
25%HOWAY!THIS HAS BEEN OUR BEST YEAR EVER.PROFITS AREUP MORE THANAND I’VE LOST COUNT OF THE COMPLIMENTS.THAT’S PUT A SMILE BACK ON MY FACE!JEFF OUTTERSIDE - OWNER & MASTER BAKER, WINDSOR BAKERY
to discuss this job or find outhow we can help you, pleaseget in touch for a chat withwes anson, creative partner.07703 989 [email protected]’d love to hear from you.
more?
d.studio brand design www.d-studio.co.uk
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