Introduction to Windows Phone 7 Series

Todd Brix, Senior DirectorWindows Phone Marketplace & Developer ExperienceMicrosoft Corporation

WPWE200

Session Objectives and Takeaways

What is Windows Phone 7 Series?

How are we changing our game?

What’s the visual design about?

What are the features?

Since we’ve announced…

“Windows Phone 7 Series a surprisingly good platform that

exceeded expectations.” Rob Enderle, IT Business Edge

“I'm sorry, Cupertino, but Microsoft has nailed it. Windows Phone 7 feels like an iPhone from

the future.” Jesus Diaz, Gizmodo

“I came away impressed. If you considered Microsoft to be down and

out, it's definitely back in the ring, both gloves laced up, ready to fight.” 

Eric Zeman InformationWeek

“The interface is a rapid, massive departure from Windows Mobile

6.5. Really, it’s huge.”Greg Kumparek, MobileCrunch

“Microsoft is about to leapfrog Apple and every other player

in the mobile space with Windows Phone 7.”

Peter Ha, TIME

“I kind of LOVED it.”Jessica Mintz, AP

“Microsoft hit it out of the park by creating an innovative and exciting

smartphone platform.”  Matthew Miller of ZDNet

"WP7 looks like nothing you've ever seen before from

Microsoft." Sascha Segan, PC Mag

“The man with the plan for your mobile

future is not Steve Jobs but Steve Ballmer.”

“Still, for a day, Microsoft was able to do what it had failed to do for many

years: Surprise people.” Sharon Chan, Seattle Times

Microsoft Gets Its Groove Back“…it is different enough to embarrass pretty much

everyone else except Apple.”Charlie Sorrel, Wired

“Windows Phone 7 Series is official,

and Microsoft is playing to win.”

Agenda

Strategy and PhilosophyWhat drives our approach, decisions, designWho are we Designing for?“Metro” Visual Style

Product FeaturesWhat we are building in Windows Phone 7 Series

Phone HardwareHardware SpecPartners

DESIGN: END USER COMES FIRST

PLATFORM: RICHER, DEEPER, EASIER APPS

HARDWARE:FASTER TO MARKET, LESS HEAVY LIFTING

Changing our GameA new approach with WP7

WHO ARE LIFE MAXIMIZERS? WHAT’S IMPORTANT TO THEM?

Not feeling overwhelmed

Balanced priorities

Growing personally and professionally

Living life to the full

Busy personally and professionallyLiving a rich, active lifeSettled rather than seekingJuggling prioritiesValue technology as a means to achieve goals

Life Maximizers: Who We Design For

ANNA MILES

My life is a balancing act between work, family,

friends and my ownpersonal needs

I love running my life real-time so I can take

advantage of whatever is inspiring me

whether it’s a new project, a pick up game or a stolen

moment with Anna

Part time PR professional

and busy mom

Growing his own architectural biz

Meet Anna & Miles

Smart DesignIntegrated Experience

Introducing The “Metro” User Experience

Smart DesignIntegrated Experience

clean light open and fast

content not chrome

typographic

world-class motion

soulful and alive

authentically digital

PRINCIPLES

INSPIRATION

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HARDWARE CHOICERange of sizes, keyboard options, look and feelPHOTOSBest photo phone availableReplaces your point and shoot

BEST FOR BUSINESS USERSContinued focus on user productivity

LOCATION AWARE SEARCHFull search capability delivering location relevant results

XBOX LIVE GAMINGArcade, Indie and Premium 3D games with Xbox Live

“START” EXPERIENCESimple and delightful START screen with all your relevant information at your fingertips

SOCIAL COMMUNICATIONS‘People-centric’ experiences merging social nets with communication

1

2

3

4

5

6

7

WE WILL EXCEL IN 7 AREAS7 FOR 7

BROWSERHigh-performance browsing experience

DESIGN/MOTION/TOUCHDelightful touch experience on capacitive

screens

MAPS & DIRECTIONSContext aware, turn-by-turn, walking or

driving

MUSIC , VIDEO, PHOTOSFully integrated Zune experience, connected

Photos

COMMUNICATIONPeople-centric experiences merging

social nets with communication

APPS & GAMESBest of breed developer platform for apps &

games

WHAT’S BUILT-INMEETING HIGH EXPECTATIONS

INTEGRATED EXPERIENCES

OFFICE

MARKETPLACE

PICTURES MUSIC+VIDEO

GAMES

PEOPLE

WORLD-CLASS TOUCH EXPERIENCERich gestures (zoom, etc.) consistent with Windows 7 and SurfaceResponsive, intuitive capacitive display

DISTINCTIVE VISUALSMetro visual style looks different from iPhone, Pre, etc.HW Accelerated animations, transitions. Cinematic experience

INTEGRATED HARDWARE/SOFTWARESearch button that works cross-device and for web – including speech driven searchOmnipresent Back and Start buttons

DESIGN/MOTION/TOUCH

START EXPERIENCEKnows your key peopleKnows your locationKey functionality and information is one touch away

SEARCH EXPERIENCESingle-button press for search, press and hold for speechInstant web search with local results based on phone’s locationFiltering in-application (e.g., type to filter contacts)

DESIGN/MOTION/TOUCH

VERY HIGH FIDELITY WITH DESKTOP EXPERIENCEBuilt from desktop-based browser codebase

GREAT PERFORMANCE Driving an intuitive touch interface: Pinch Zoom, Panning, Double-tapFast Page Load & Render

MOBILE ACCELERATORS PORTED FROM IE8 Addresses, Phone Numbers actionable (map and call)Any word is searchable

BROWSER

INTEGRATED ZUNE PLAYERMusic, Video, Podcasts with Zune 5.0 touch experience

Built-in FM Radio

Supports Zune Social: discover and share music with friends

FULL MARKETPLACE WITH OPERATOR EXCLUSIVES

Music, Video, Podcasts PLUS Apps, Games, etc

Integrated with Zune player … artist info, photos, similar content

Works over Cell or Wi-fi Networks … download and streaming

Deep Operator integration: exclusive content, branding throughout, billing

FULL-FEATURED PC-COMPANION APPFull Music/Video library manager, acclaimed by NYT, WSJ

Simple 2-way media sync: over USB & Wi-fi

Phone update & Settings

High fidelity marketplace content discovery and acquisition experience

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MUSIC + VIDEO

PHOTO GALLERY COMPATIBLE WITH THE DESKTOPIntegrated with popular Windows Live GallerySimple, powerful “Photo wallet” with People/Maps viewsSyncs photos from desktop to phone over USB/Wi-fi

CAMERA THAT REPLACES YOUR POINT & SHOOTFast & easy access to high-quality camera (5MP, flash)Photos auto-upload to Windows Live and other photo servicesEasy & automatic tagging, explicit sharing commands

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PICTURES

PEOPLE-CENTRICKnows your “favorite people”Feeds : what people are up to now

BEST MOBILE EMAIL. PERIOD.Supports Exchange, Hotmail, Gmail, Yahoo, Pop/IMAPBest of Breed Exchange syncSimple support for multiple email accountsSmart, simple setup

TIME-AWARESimple, high performance calendarManages work and personal calendars

FULL-FEATURED PHONE, SMS/MMSPhone dialer with key phone features, built-inSMS and MMS which integrates with people, start

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COMMUNICATION

TAKE NOTES AND SYNC WITH YOUR PCEasily take notes with optimized software input panelStay current with notes on your PC via OneNote OTA sync

EDIT AND SYNC DOCUMENTS EASILYView, post, and sync documents on SharePoint sitesRead and add comments easily in Word docsNavigate Word docs using dynamic table of contentsUse pinch/zoom & rich doc support to easily view and edit Office documents

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OFFICE

FINDS WHAT YOU’RE LOOKING FORAccurate and detailed results for businesses: with photos and reviewsLocates you via A-GPS and WI-FILets you ‘Explore nearby’ to see places and people that are relevant

HELPS YOU GET THEREEasy to use “Directions” view, toggle from map to directionsTraffic and incident information readily availableAuto-map configuration based on distance, directions

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MAPS & DIRECTIONS

BEST-OF-BREED DEVELOPMENT PLATFORM World class tools: Visual Studio, Microsoft Expression, Silverlight, XNA, .NETToolset enables building apps for Phone, Xbox, PC

EASY FOR PHONE USERSApps/Games in unified marketplace with music and podcastsSearch, Browse, Recommendations, Friend Suggestions

GAMES ARE A FIRST-CLASS CITIZENVibrant gaming “hub” on the phoneSocial gaming experience built-in to platform and gamesIntegrated with PC and XBox

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APPS & GAMES

Capacitive touch4 or more contact points

SensorsA-GPS, Accelerometer, Compass, Light, Proximity

Camera5 mega pixels or more

MultimediaCommon detailed specs, Codec acceleration

Memory256MB RAM or more, 8GB Flash or more

GPUDirectX 9 acceleration

CPUARMv7 Cortex/Scorpion or better

800

QV

GA

/ 4

80 H

VG

A

480 QVGA / 320 HVGA

Hardware buttons | Back, Start, Search

HARDWARE SPECIFICATIONConsistent set of hardware capabilities defined by Microsoft

PARTNERS

A DIFFERENT PHONE

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© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after

the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.