Windows EmbeddedSmart, Connected, Service Oriented Devices

Dave Baker (dave.baker@microsoft.com)Architect – Microsoft UK//blogs.msdn.com/davbaker

Agenda

• Why• Where• How• What

- Devices?- Are They Used?

- Do I Develop Solutions?-’s Coming Next?

GrowthBoom In Smart, Connected Devices

YO

Y %

shi

ppin

g gr

owth

35

30

25

20

15

10

5

0

2006-2010

19%Mobile PCs

4%Desktop PCs

50%Connected Consumer Devices

23%Connected Enterprise Devices

What's Driving The Growth?

“… 3 out of 4 companies will increase spending on devices such as smart phones”

Sources: Elena Malykhina, InformationWeek, Oct. 2006

¾

What's Driving The Growth?

85%“of companies will provide more access to

applications via mobile devices in 2007”

Sources: Elena Malykhina, InformationWeek, Oct. 2006

What's Driving The Growth?

“It’s not e-mail, but Line of Business Applications that will drive the next level of take-up for mobile data in the

enterprise.”

Sources: Stephen Pritchard, ComputerWeekly.com, June 07 Week, Oct. 2006

LOB

Scenario 1 - Automotive

Software applications integrated with / form part of in-vehicle systems and components

Car IT

Integrated with corporate IT supported applications and infrastructure

Corporate IT (or proxy)• Enterprise svcs• Commercial svcs• Office / comms• Entertainment

• Safety/security• Dynamic navigation• Optimisation

• Diagnostics• Software updates• Reprogramming

Authentication

Authentication

Driver

Passengers

Vehicle

In car systems

Applications

• Product Lifecycle• Manufacturing• Resource Planning

• Cust Relationship• Warranty• Billing

• Dealer Management

• Service Bay• Vehicle Portal

TRADITIONAL NEW

Aston Martin

Scenario 2 - Manufacturing

Enablement.Industry standard command and data interfaces = SEMI GEM & SECSII standards.

Consumption• Integrate with existing/new ERP/

CRM/ Supplier enablement systems.

Integration.Reformat equipment data for enterprise consumption.

Scenario 3 - Retail

.NET Micro Framework

Windows Embedded CE

Windows XP Embedded

Windows Desktop

Increasing Functionality

Windows Embedded

Page 16

Windows Embedded - Key PointsThe right platform for the right environmentMultiple platform optionsReal time optionsShared Source: access – modify – shipIP Indemnification:

Protect OEM investmentsLimit OEM legal exposure

Windows Embedded vs. Windows Mobile and WEPOS

Windows Embedded targets a very broad array of market segments, both large and small

Windows Mobile primarily targets PDA’s and Smart Phone market segments

Windows Embedded for Point of Service

primarily targets Retail Point of Sale and Kiosk market segments

Windows Embedded a tiered set of highly-customised OS platformsWindows Mobile/ WEPOS one common (deterministic) OS platform

Windows Embedded very expansive (and extensible) functionalityWindows Mobile based on a subset of Windows CE, with added unique

features, esp. for Exchange connectivity

Windows Embedded for Point of Service

based on a subset of XP Embedded, with added unique features incorporating retail standards

Windows Embedded CE

Windows XP Embedded

Windows Desktop

Increasing Functionality

Developer Tools

.NET Micro Framework

.NET Compact Framework

.NET Framework

.NETFramework

Increasing Functionality

Developer Platforms

.NET Micro Framework

Silverlight WPF/ Silverlight

WindowsPresentationFoundation

(WPF)

Increasing Functionality

Presentation

Subset ofWPF

Our Industry TodayFrom Connected Devices To Connected Experiences

Managing life

Connecting from

anywhere

Communicating

Recording memories Staying Healthy

Collaborating

Learning

Having fun

Our Industry TomorrowSmart, Connected, Service Oriented Devices

Devices Services– Management– Usage– Location– Advertising– Capability

Enterprise IT

ServiceProviders

OEMs

Our Industry TomorrowSmart, Connected, Service Oriented Devices

Technology Trends– Software + Services– Many Core– Loosely Coupled– Service Oriented

Development

Enterprise IT

ServiceProviders

OEMs

Live Mesh

Platform Services

Anywhere Access

Devices WorkingTogether

Simple to Share

Stay Up-to-Date • My devices “come alive” through the S+S platform and experiences

• Devices are connected and aware of each other• Access your information and applications from anywhere• Simple to share with anyone you want• Keep track of the activities you care about

Summary• Explosion in Device adoption• Devices are equal citizens with existing Clients• The Windows Embedded platforms give

solution designers choice of capabilities• Developer tools and API’s common across all

platforms– Quick translation of developer skills– Faster time to market

Questions?

Thank you