An Introduction to Windfall• Established in 1996, the Windfall Brands team has real world experience working in partnership

with new, emerging and established brands across the UK On, Off Trade, Foodservice and Cash and Carry.

• We pride ourselves on having a collaborative approach towards building and developing commercial, trade and marketing strategies with our brand-owning clients

• Windfall has a team of industry sales and trade-marketing experts with broad based experience drawn from SME to Blue Chip multi-nationals with one common trait: the ability to deliver

• Windfall’s commercial team have long standing, established relationships across all of the UK channels and customers. We are recognised for our energy, enthusiasm and creativity by the UK retail trade, and for delivering branded solutions which work for both brand owner and customer

Our Pledge

To provide an efficient and effective commercial and marketing management service for new, emerging and existing brands across the UK through the creation of trading partnerships that

deliver against all critical business indicators

What we continue to do…

Business planning

Customer Management

Operational Support

• Customer and channel business planning services to create stretching but realistic targets• Bottom up target creation based on distribution, ROS, promotional frequency and channel strategies• Financial planning and budgeting to deliver customer focused results and market share

• Management of all trade relationships presenting commercial strategies, managing negotiations and ongoing trade relationships

• Category based presentation of Marketing and NPD concepts focusing using gap analysis, independent and informal research and insight

• Forecasting, sales evaluations, identifying trends and monitoring competitor behaviour

• Trade and brand marketing services aligning commercial and marketing plans to ensure ROS and brand penetration growth is realised (promotions, sampling, vouchering etc)

• PR and promotional ideas and input, management support of trade marketing function• NPD and range development input and ideas to maximise brand and business potential• Sales management of auxiliary and dedicated sales teams

• Management of sales forecasting, stock inventory and retailer ordering• Financial support – credit and debt management and invoice collection through

Windfall Logistics Ltd• Logistics service through Windfall Logistics

First class planning, executing and delivering results based commercial, marketing and operational solutions across the FMCG industry

Sales & Marketing Services

Sales Director & Alcohol MultsTom Sears

London Key Account

ManagerKeith Bone

BDEPhil

McCullough

London & SE BDM

Simon Tripp

Business Development

ManagerSpecialist Wholesale

and Retail ProjectsJonnie May

Windfall trade strategy, customers and brands• Through our diverse experience Windfall has established credible relationships across all trade

channels and customers

• Windfall Brands has a category based selling model, understanding customer and consumer needs and with our clients developing pack, price and promotional strategies which ensure brand growth through distribution, ROS and consumer penetration

• Windfall Brands works in partnership with brands; we work with our customers to help build marketing and trade platforms that are translated into strong customer led business plans

We are proud of every client we work with, so please click below to visit their individual websites

Windfall , initiating joint plans for success• Windfall has expertise across a wide range of categories• We have a focused, consultative approach with our customers. We challenge and

expect to be challenged to ensure we obtain first class results• Windfall work with a limited number of clients - we don’t dilute our resources• Windfall Brands has a 3 stage gate process to agreeing a partnership with a brand. We

believe there has to be a shared vision and passion to achieve joint goals Windfall and our clients are aligned towards

Gate 1

• Brand introduction

• Consumer and marketing strategy

• Channel strategy• Pricing and

competitive set

• Business plan• Distribution, ROS,

promotional strategy

• Volume and value 3 year plan

• Investment plan• NPD proposal

• Value chain sign off

• 3 Year plan sign off

• Marketing confirmation

• Launch into UK trade channels

Gate 2 Gate 3

GO

• At Windfall we believe planning and strategy are key ingredients for success• We have created a detailed planning process that will deliver the best results for

the brands we work with

Market Review 3 Year Plan Marketing Plan

• Distribution opportunity• Channel & Category

growth• Key players• Positioning opportunities• Competitor analysis• Pricing strategies• Distributor overview –

key players strength and weaknesses

• Gap analysis and NPD

• Channel strategy overview – Grocery – Wholesale RTM – Independent – Symbols – Fuel – OOH

• Pack/Price• Numeric distribution

plans• SKU distribution plans• ROS assumptions by

channel/key customer• Promotional

frequency/depth/channel strategy

• Field sales strategy• Category growth

projections

• Target consumer and demographic

• Key opportunities and scenes to activate aligned with global positioning

• Blend ATL – TTL – BTL • Marketing strategy –

Sampling – Athletes/Ambassadors – Media – Events – Partnerships

• Develop 360 degree marketing and activation programs

• Trade marketing plan – Grocery – Wholesale – Forecourt

Why Windfall:• Ready made sales resource• Industry professionals with live contacts & current business in

all trade channels.• Accessible personnel, who excel working in a virtual company

structure• More reasons to be in front of the people that count• Proven success…just look at the shelves in your local• Premium brand portfolio delivers access to all growth markets• Realistic time lines for success• Cost effective• Zero down time and ready to go from day one

Niki Keeley07880030820

niki@windfallbrands.com

Badgemore House, Badgemore,

Henley-On-Thames, RG9 4NR

01491 845 930