Wind
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A Five Year Plan for Achieving 500% Overall Growth. Presented by the Wind Group Consulting, Ltd.
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Transcript of Wind
A Five Year Plan for Achieving 500% Overall Growth.
Presented by the Wind Group Consulting, Ltd.
Strengths of Current Program
• Good strong program of 7000 Active Donors
• Four Strong Mailings a Year
• Strong program of Renewal Donors
• Very good stories and success rates
Areas for Growth
• Monthly Donor Program
• Fidelization
• Middle Donors and Major Donors
• Events
• Legacies
Monthly Donor Program
• Calling all the donors who have given more than one gift who have telephone numbers
• Mailing all the donors who have given more than one gift who have no telephone numbers
Monthly Donors - First Year Calling
CallingGiven in Quantity % Multi donors With Phone # % response Responses Ave Gift/year Annual value
last 12 mths 7000 82% 5740 3444 30% 1033 $180 $185.976
13-24 2000 68% 1360 816 25% 204 $168 $34.272
25-36 1300 55% 715 429 20% 86 $156 $13.385
37-48 1000 55% 550 330 15% 50 $144 $7.128
49-60 1000 55% 550 330 12% 40 $132 $5.227
61-72 1100 52% 572 343,2 10% 34 $120 $4.118
73-84 1100 62% 682 409,2 8% 33 $108 $3.535
85+ 7800 38% 2964 1778,4 5% 89 $96 $8.536
13133 7879,8 1568 $262.178
Monthly Donors - First Year Mailing
Mailing
Given in Quantity % Responses ave gift Annual value
last 12 mths 5967 15% 895 $180 $161.104
13-24 1796 10% 180 $168 $30.173
25-36 1214 8% 97 $156 $15.153
37-48 951 6% 57 $144 $8.212
49-60 960 5% 48 $132 $6.339
61-72 1066 5% 53 $120 $6.394
73-84 1067 4% 43 $108 $4.611
85+ 7800 2% 156 $96 $14.976
1529 $246.961
Monthly Donors – 5 year projection
Fidelization – Keeping Active Donors and Renewing Lapsed
2002 2003 2004 2005 2006 2007
Donors 7000 3903 5103 6303 7503 8703Assumptions - no acq in 2002, then add 2400 per year and lose 1200 per year
Average Gift $35 $55 $55 $55 $55 $55 Ave gift increases due to targeted ask levels
Response Rate 15% 20% 20% 20% 20% 20% Increase due to more personalised approach
Mailings 8 8 8 8 8 8 4 x newsletter and 4 x appeals
Donations 8400 6245 8165 10085 12005 13925
Income $294.000 $343.477 $449.077 $554.677 $660.277 $765.877
Major and Middle Donor Program
• More personal treatment and visits
• Donor recognition, fluffy toys, birthday cards, etc
• Inviting to special events
• Keeping them informed about the progress of the center
Major and Middle Donor 5 year growth
2002 2003 2004 2005 2006 2007
Major Donors1000+ 71 $25.000 $70.000 $115.000 $160.000 $205.000 $250.000
500-999.99 96 $12.500 $35.000 $57.500 $80.000 $102.500 $125.000
Middle donors250-499.99 265 $12.500 $25.000 $37.500 $50.000 $62.500 $75.000
100-249.99 1637 $6.250 $12.500 $18.750 $25.000 $31.250 $37.500
$56.250 $142.500 $228.750 $315.000 $401.250 $487.500
Major and Middle Donor5 year growth
Yahoooo… round em pups… which way to the Gala dinner????
Events – 5 year growth
Total Income and Costs2002 2003 2004 2005 2006 2007
Monthly Donors from initial 2002 acq $ 254.570 $ 458.226 $ 504.048 $ 554.453 $ 609.898 $ 670.888
Targeted appeals $ 294.000 $ 343.477 $ 449.077 $ 554.677 $ 660.277 $ 765.877
Events - dog walk $ 35.000 $ 42.000 $ 50.400 $ 60.480 $ 72.576 $ 87.091
Face to Face $ 72.000 $ 144.000 $ 216.000 $ 288.000
Major Donors $ 56.250 $ 142.500 $ 228.750 $ 315.000 $ 401.250 $ 487.500
Legacies $ 165.000 $ 185.000 $ 200.000 $ 215.000 $ 230.000 $ 250.000
Total $ 804.820 $ 1.171.202 $ 1.504.275 $ 1.843.609 $ 2.190.001 $ 2.549.356
Costs $ 304.500 $ 264.725 $ 420.325 $ 455.925 $ 491.525 $ 552.125
Profit $ 500.320 $ 906.477 $ 1.083.950 $ 1.387.684 $ 1.698.476 $ 1.997.231
Total Income
Total Costs
Doggy Bones! (profit)
