Win User Loyalty by Targeting Logic AND Emotions
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Transcript of Win User Loyalty by Targeting Logic AND Emotions
Win User Loyalty By Targeting Logic & Emotions (but mostly emotions)
Mike DonahueUX Architect - CitrixJuly 2014
@mdonahue37 LinkedIn
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1: Awareness 3: Action 4: Association2: Assessment
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Pain!
Pain!Pain!
CoreSimplicity Factors Fogg Behavioral Model
Time Money Physical Effort Brain Cycles Social Deviance Non-Routine{
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Simple goal - drive thru burger
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Complex goal - Hell’s Kitchen
1: Awareness 3: Action 4: Association2: Assessment
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Less pain!
Adjusted expectation.
authenticity:
concerns the truthfulness of origins, attributions, commitments, sincerity, devotion, and intentions; genuine.
“The essential difference between emotion and reason is that
emotion leads to action while reason leads to conclusions.”
Dr. Donald Calne
“People will forget what you said, people will forget what you did, but people will never forget how
you made them feel.” Maya Angelou
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risk reward will skill
StartFinish Reverse Engineer the Experience
Ask Yourself:
Will this {experience} significantly enhance the users state and have I made as simple as possible to attain?
DOUG DIETZ Principle Designer at GE
Transforming Healthcare for Children and their Families
“When you design for meaning, good things will happen.”
Doug Dietz, Principal Designer for GE Healthcare