Win the Internet Marketing Game with Great Content
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Transcript of Win the Internet Marketing Game with Great Content
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Presented by:Coryon [email protected]/in/coryonredd
Win the Internet Marketing Gamewith Great Content
View this presentation online at: http://www.slideshare.net/coryon/content-marketing-nco-17721671
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Let’s Start with the Basics
What is Internet Marketing?
• Start with a persuasive website• Drive traffic from a variety of sources:
Search Engines (SEO)
Social Media
Videos
Paid Search
Lots more options…
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A Brief Overview ofSearch Engine Optimization
4 Simple Steps to SEO Keyword Research Competitor Research Website Design and Landing Pages Enter the Google Popularity Contest
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How does Google Crown a Winner? Incoming links and social engagementGet the Votes that Matter… Get links from quality, related websitesNot the Ones that Piss Google Off Google can smell out low quality links
Winning the Google Popularity Contest
Google is an 800 lb Gorilla
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CEO of Batteries4less.com & Coryon.com Internet MarketingCo-Facilitator of Nevada County Online
Batteries4less.com – Started in 1999
Hundreds of #1 Rankings on Google
Google has made Batteries4less.com a Multi-Million $$ Success Story
Who is Coryon Redd?
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Audience Focused
Communication
Branding
Relevant and Valuable
Informative and Interesting
Content Marketing is:
Content Marketing isn’t:
Selling
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Marketing Strategy Starts with Content
Goals of Content Marketing:
Educate and Entertain
Link Bait for SEO
Build Trust and Relationships
Answer Questions
Branding
Generate Traffic, Leads and Sales
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Find Your Audience, Plan Your Content
Who’s Your Audience?
Fish Where the Fish Are
Brainstorm Interesting Topics
Keyword Research
Survey Customers
Social Listening ToolsGoogle Alerts, Topsy.com,
Check out:http://econsultancy.com/us/blog/11422-19-tools-to-improve-your-content-marketing-strategy
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Make your Blog the Hubof your Online Marketing
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Spread the Word
Blogger Outreach
Answer Questions in Forums
RSS Directories
Press Releases
Social Media• Facebook, Twitter, Linkedin, etc.
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Content Creation vs. Content Curation
You don’t have to be the best writer in the world to create content
Show your expertise with what you think is interesting and worth sharing
Source: http://pinterest.com/coryonredd/infographics/
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Case Study: Findinghappiness.com
Source: Findinghappiness.com/blog/
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Goals for Findinghappiness.com
Educate and EntertainBuild Audience and Website TrafficIntegrated Marketing • Website, email, social media, SEOCreate and Share Great ContentBrandingSEO Focus Towards Top Keywords• Finding happiness, how to be happy, etc.
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Create FocusTarget MarketPlanning ContentMeasurement
=Simplified Marketing
The Big Picture
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Don’t GetOverwhelmed
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SimplifyYour Marketing
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Content is King
Blogging, Video, Web Pages, & More
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Distribution is Queen
Facebook, Twitter, Linkedin, Press Releases, Blogs
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SEO is your Ace in the Hole
Win the Game and Make More Money