Win More Sales With Digital Media - ERC (July 2014)
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Transcript of Win More Sales With Digital Media - ERC (July 2014)
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Hi…
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What am I Going to Cover?MessageWebsite
Social MediaeMail
Planning
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Getting your Message right3 levels of decision - Intellectual- Business- Emotional
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Service Benefit Problem Message Subject Line
Car leasing Flexible contract Does not want to be tied into a long contract
Fed up of you old car, but don’t want to be tied into a long contract?
Short term car leasing available
Cancelled Stock orders
Needs a car fast or will face financial penalties
Want a new car fast? I have just heard out about a cancelled order of 10 x BMW 520D’s that are available for immediate delivery? Call me to find out more…
BMW 520D available for fast delivery
Low monthly payment
Cannot afford a luxury car but wants one to give an image of success
Do you dream of owning a stunning Aston Martin DB9? With leases starting from as little as £x per month, the dream just became a little more real.
Aston martin DB9 from £x pcm
Message Development
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Don’t forget to tell your customerWhat you want them to do!
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What can your websitedo for you?
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Social Media = Prospecting
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eMail = Retaining & Mind reading
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Choosing the right format of eMail:Promotional
NewsletterPostcardLetter
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Promotional
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Newsletter
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Postcard
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Letter
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What else to Think About?Data
Auto RespondersBest Practice
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Planning = Winning more Sales
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FreebiesWebsite Advice / Special Offer
Linkedin TipseMail Marketing Tips
Time Management Tips