The ChampionshipsW I M B L E D O N 2 0 1 6

Serve up campaign success with Yahoo coverage of Wimbledon 2016. With engaged and passionate audiences across Yahoo Sportand Tumblr we can create highly targeted audience segments

and reach them across devices, across the net.

Yahoo coverage of

27 June to 10 July, 2016

Leading editorial coverageby the Yahoo Sport team

Editorial exposure on the Yahoo homepagethroughout the tournament

Content distributed acrossYahoo and Tumblr

Tournament sponsors:Slazenger, Robinsons, IBM,Hertz, Lanson, Ralph Lauren,HSBC, Evian, Jacob’s Creek,Lavazza, Stella Artois, Jaguar

Eyes on the ballFor two weeks of summer, over 379 million people across the world focus their attention on SW19,

including 39% of the UK population1. As one of the most prestigious and publicised events in the sporting calendar,tennis fans turn to their devices to get the latest headlines, scores and stats through to celebrity gossip

and what the players are getting up to off the court. And Yahoo’s got it all covered.

Order of play OpportunitiesUn-matched stats

814,000 Yahoo users in the UK watched tennisin 2015

36% of tennis enthusiasts onYahoo in the UK are aged25-342

37% of Yahoo users believesport is mainly about havingfun, rather than a form ofexercise2

68% of UK Millennials use their smartphones at livesport events1

235,000 glasses of Pimm’sand 28,000 bottles ofchampagne help fans getinto the swing at Wimbledon

Playing to win

Contact your Yahoo sales representative or email info-yahoo@yahoo-inc.com to find out more.

1 Spectator Sports, UK, October 2015. 2 GB TGI Clickstream Q1 2016.

Own Wimbledon across Yahoo, Tumblr and beyond

Bespoke audience segments created specifically for your brand using our proprietary Mail, Search, Flurry, Tumblr and Demo data

Engage with users passionateabout Wimbledon on Tumblr

Access talent and the TumblrCreatr network for contentand buzz inspiration

Branded content created specifically for your brand and integrated in the Yahoo Sport site

Distribute your content seamlessly to your exact audience, across devices using Yahoo Gemini Native Ads