WiMAX Deployment Fujitsu Perspective€¦ · 11/17/04 2 WiMAX – a Trillion Dollar Holy Grail! •...
Transcript of WiMAX Deployment Fujitsu Perspective€¦ · 11/17/04 2 WiMAX – a Trillion Dollar Holy Grail! •...
11/17/04 1
George WuDirector of Marketing
Technology Solutions / ASSP
Fujitsu Microelectronics America, Inc.
WiMAX DeploymentFujitsu Perspective
211/17/04
WiMAX – a Trillion Dollar Holy Grail!
• Finally, a wireless technology that holds the potential of fulfilling so many promises
• Tremendous curb appeal – a powerful price/performance duo• Narrow the digital divide between developed and developing
nations• Zip information straight to the doorsteps of rural
communities• Give cable, DSL and T1/E1 a run for their money in some
areas• When Wal-Mart enters the BWA game, we’d better pay
attention
311/17/04
Market Perception
“WiMAX: The (Next) Great Wireless Hope”“WiMAX in Focus”
“Hot Spots Won’t Be Limited For Long”
“WiMAX Promises Breakthrough in Broadband Access”
“Waiting for WiMAX”
“WiMAX Worth Watching”“The Next Big Thing For Wireless?”
“10 Technologies to Watch in 2004”“Most Promising Technology of the Year”
411/17/04
What is WiMAX?• A non line-of-light broadband wireless standard capable of
transmitting massive information over long distances• Offers new and exciting opportunities to established and newly
emerging companies• Can go places where no wired infrastructure can reach• Backhauling Wi-Fi hotspots & cellular networks
802.16a/REVd 802.16e
Completed 802.16a: Jan 2003802.16REVd: Q3’04
Estimated Q3’05
< 11 GHz
Non line of sight
Up to 75 Mbps at 20MHz
OFDMAOFDM
Pedestrian mobility High-speed mobility
Same as 802.16d with sub-channelization
Spectrum < 11 GHz
Channel Conditions
Non line of sight
Mobility Fixed
Bit Rate Up to 75 Mbps at 20MHz
Modulation OFDM 256 sub-carriersQPSK, 16QAM, 64QAM
Channel Bandwidths
Selectable channel bandwidths between 1.25 and 20 MHz
511/17/04
Radio Frequency Spectrum
US WCS2305-23202345-2360
Low/MidUNII-band(802.11a)5150-5350
UpperUNII-band~5725-5850
ISM (11b/g)2400-2480
MMDS~2500-26902700-2900
3300-3400
3.5GHz band3400-3600
WRC (new)5470-5725
WiMAX profiles available
Future WiMAX profiles
WiFi
Note: also keep an eye out for 4.3GHz (emergency band), 4.9GHz (public safety band)
611/17/04
The WiMAX BenefitsPre-Standard:• Proprietary, vertical solutions• No volume-silicon market
Service Providers
System Design & Architecture
Custom MAC
Custom Radio
Custom, 802.11 or DOCSIS PHY
Network Software
System Integration
Post-Standard:• Equipment interoperability• Economies of scale• Superior price/performance
Service Providers
Equipment Manufacturers
Volume Integrated MAC/PHY Silicon
SolutionsVolume Radio
Suppliers
Network Mgmt Software Suppliers
System Integrators
• Large revenueopportunities
• Large revenueopportunities
Equi
pmen
t Mfr
s Fo
cus
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WiMAX’s Key Success Factors: Some Salient Examples• Plenty of available spectrums – both license-exempt and
licensed• Full service offerings from the carriers and service providers
to sustain steady revenue growth• Scalable and affordable standard-based semiconductor
solutions• Cost-effective base station and subscriber station equipment
offering carrier-class feature sets• On-time Plugfest activities through the WiMAX Forum’s
designated test lab(s)• Strong backing from the government of each nation that
deeply acknowledges the technology and its economic impact
811/17/04
BWA Market Structure
911/17/04
WiMAX Market Structure
And more and more companies are entering the WiMAX zone!
1011/17/04
WiMAX – a Borderless WorldA fantasy comes truefor fixed and mobile wireless usersworldwide
1111/17/04
Who are the Customers?
Baby Bells
PublicSafety
Agencies
CellularOperators
IDM(Fujitsu)
BWA Equipment
Makers
FablessSemi
WISP
Enterprise&
AcademicCampuses
WirelessConsumer
GadgetMakers
Mass Consumer Market
Laptop,Cell Phone,
PDAOthers
Mobile Wireless(802.16e)ODM
Fixed Wireless(802.16REVd)
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The WiMAX Deployment Phase
Fixed Wireless(Outdoor*)
Fixed WiMAX(Indoor**) Mobile WiMAX
2005 –> 2007 (earliest) Likely to occur after 2008
*Where forced air cooling is not possible inside the CPE.**Where natural air cooling is not possible inside the CPE.
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Deployment Outlook (1)• WiMAX deployment will happen globally as each country’s
need arises• There will be activities in Asia (e.g. China), Europe (e.g., U.K., France) and
North America• Other geographical areas like Latin America, the Middle East and Africa may
jump into the WiMAX fray once full interoperability and compliance can be realized
• 2005 – System-level plugfest(s) and very small-scale product ramp (Note: 802.16REVd-based solutions will reign in this period)
• 2006 – Small to moderate production ramp (Note: 802.16REVd-based solutions will continue to reign in this period; 802.16e-based SoC design start activities will be rampant)
• 2007 & 2008 – Moderate to large production ramp for 802.16REVd-based solutions (Note: both 802.16 REVd- and 802.16e-based solutions will co-exist)
• Beyond 2008 – 802.16e-based solutions may dominate the mobile wireless market
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Deployment Outlook (2)
• The initial fixed wireless (802.16REVd) deployment involves non-cellular data-networking applications only• Spearheaded by companies with (proprietary OFDM) system
shipments• Small-town or city trials and rural-area launches by WISPs or
Baby Bells• Rollout scheme
• Deploying WiMAX Certified base stations first followed by introducing attractive sign-up packages (i.e. reduced CPE price in exchange for long-term service contracts) to increase CPE sales
• First-generation CPEs will be outdoor types followed by indoor CPEs in subsequent generations
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Deployment Outlook (3)• With an increasing number of WiMAX Certified CPEs in the
market, BWA system companies will gradually OEM their CPEs or narrow their product focus to base stations only to avoid price erosion in access equipment
• Thanks to the availability of license-exempt frequency bands, a handful of CPE start-ups will run trials with new and existing WISPs in remote areas and less populated towns
• There will be several LSI providers for 802.16REVd.• However, the competitive landscape for 802.16e will witness
more fabless semi companies and IDMs competing with feature-rich SoC solutions for the mobile wireless market
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The WiMAX Ecosystem
Line-of-Sight Backhaul802.16d
802.16
INTERNETBACKBONE
Telco Core Network or
Private (Fiber) Network
Non Line-of-SightPoint to Multi-Point
Base Station
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An Observer’s Perspective: Some Provocative Thoughts
• An exciting time for those who cherish the WiMAX potential• Fixed wireless deployment based on the 802.16REVd standard will
see moderate growth over the next few years• Wired and wireless technologies will co-exist together in many
places• Wi-Fi lacks the technological attributes (e.g. distance) to compete
with WiMAX in the near future (or can it?)• The battle between 3G, 3.5G and 802.16e will take the center stage
after 2008 (or will it?)• Another opportunity of a lifetime for start-ups to shine• M&A activities will kick into full gear once interoperability has been
tested and proven• Traditional WLAN box makers like Linksys and Netgear may jump
into the act once the market for fixed wireless access has been validated
1811/17/04
Why Fujitsu for WiMAX?
• One of the two major integrated baseband LSI suppliers
• Fujitsu provides a complete RF+BB WiMAX Certified solution
• Flexible and scalable SoC architecture
• SoC solution capable of supporting base stations and subscriber stations
• Low external component count
• Market-enabling schedule
• Competitive pricing
• Full product roadmap commitment
Fujitsu Microelectronics America, Inc.