EXPLORE

Pre-Summit Workshop21 September 2015Summit 22 September 2015Post-Summit Workshop23 September 2015Copthorne Hotel Wellington Oriental Bay

Innovative Solutions and Practical Strategies to Cultivate Career Progression and Leadership Success in the Ever Changing Media, Communications and Digital Field

The Women in Media and Communications Leadership Summit 2015

Inspiring stories of success from accomplished leaders

EARLY BIRD DISCOUNTSBook & Pay by 1 July 2015 to receive an additional Value Plus Discount!

Phone: +64 9 927 1500 Fax: +64 9 927 1525 www.liquidlearning.co.nz Booking Code - P

Discover the authentic leadership style that underpins your success

Embracing, managing and thriving with change - The key to future success in Media and Communications

Optimise your industry knowledge and the skills for where the sector is heading

FEATURED SPEAKERS

Haromi Williams Chief Advisor Maori Communications GroupMinistry for Education

Jane Wrightson Chief ExecutiveNZ On Air

Sue McCabe Chief ExecutiveNational Council of Women New Zealand

Sia Aston Chief Press SecretaryOffice of Prime Minister Rt Hon John Key

Julene Hope Consultant and Leadership CoachBright Spot Consulting

Bridget Abernethy Country Manager, External RelationsShell New Zealand

Kat Lee DirectorDatalove

Anna Kominik Founding PartnerIdeas Shop Ltd

Tracey Bridges Managing Partner, New ZealandSenate SHJ

Angela McCleod PresidentUN Women National Committee Aotearoa New ZealandServices

Philippa Sellens Communications and Government Relations Specialist

Liquid Learning is delighted to present the Women in Media and Communications Leadership Summit for both Auckland and Wellington in 2015 - the premier event for driven, ambitious and high potential women from across the Media and Communications landscape. The event is attended by a who’s who of media and communications management from diverse organisations, and industry leaders from the media sector.

Pre-Summit Workshop 21 September 2015

SUPER SAVER DISCOUNTReceive up to $300 off registration if you register and pay by 29 July 2015

9.00 - 4.30

Communication in the Digital Space - Finding Your Foothold in the New TerrainMedia and Communications is an ever evolving and expanding industry. Knowledge and experience within the digital media environment is quickly becoming a requirement for communication professionals in order to remain relevant. Integrating social media with other alternative and traditional communication activities can prove to be very valuable for a range of business functions. However, without the necessary resources or organisational investment, it can be difficult to derive the full tangible benefits of the shift to the digital space.

In order to ensure that your organisation generates maximum value from digital media, it is imperative to create an effective strategy that engages your audience and evolves in line with their changing behaviours. Although social media may be used in everyday life, in order to substantially add value to your organisations activities, you must have a deep understanding of the audience consumption applications of these online networks and tools.

Obtaining senior level buy in is a crucial element to achieving a successful social media strategy; however, creating a value proposition to demonstrate return on investment can be a difficult task. By utilising media metrics, you can illustrate how increasing online community engagement delivers stronger stakeholder relations and advocates your brand. This interactive workshop is intended to provide delegates with the practical tools and techniques needed to drive a successful digital and social media strategy that will create organisational value. It will focus on methods to build an active presence in your online community and enhance avenues to engage with stakeholders.

Participants will have the opportunity to explore innovative ways to apply media metrics and look at techniques to gauge the effectiveness of a social media campaign. You will also discuss strategies to diffuse social media crises and learn to apply the concepts in a real world setting, whereby they will work together to solve common, everyday problems. Key focuses:

• Establish the importance of social media in a media, communication and stakeholder engagement strategy

• Gain senior level buy-in to acquire optimum investment in social media

• Increase engagement with your online community to facilitate positive stakeholder relationships

• Communicate your brand and organisational purpose with authenticity to create a positive reputation

• Utilise tools to monitor social media presence and listen to your online community

• Follow online trends to stay relevant and maintain audience participation

• Handle social media crises and respond to adverse reactions

Expert Facilitator: Kat Lee DirectorDatalove

Kat is a digital strategist with over 10 years’ experience in content, web, search, optimization and social. She have worked on integrated campaigns for major clients, including Vodafone and Orcon, including the award winning Iggy Pop campaign. Recently, Kat has developed a niche in social media strategy for events, working with brands such as Auckland Art Fair, Beervana Festival and Splore Festival to create campaigns that reach new audiences, grow their visitor base and achieve goals.

Creativity and technology are key to her approach. The simplicity of a straightforward idea, coupled with the right technology is how she builds a holistic social strategy that speaks to many. She is at her best collaborating with others and empowering people to bring skills, passion and purpose to this collaborative environment.

• 8.30 - 9.00 Registration

• 9.00 - 10.40 Session One

• 10.40 - 11.00 Morning Tea

WORKSHOP SCHEDULE• 11.00 - 12.30 Session Two

• 12.30 - 1.30 Lunch

• 1.30 - 3.00 Session Three

• 3.00 - 3.20 Afternoon Tea

• 3.20 - 4.30 Session Four

• 4.30 Close of Workshop

ABOUT THE EVENTThe media and communications profession is evolving rapidly and leaders in this sector need to continually adapt to remain relevant as they face challenges of disruption and navigate the uncertainty of a dynamic global media environment. Leaders within corporate / government communications, journalism, public relations and digital media hold considerable power and influence in shaping our society, culture, views, consumption patterns and decisions. As such, it is imperative there is diversity at the senior level of all media and communications organisations and departments to ensure the messages that are communicated are representative and reflective of our diverse population. While there has been some improvement in recent times, there is still some way to go before gender diversity is seen across the board in media and communications.

The Women in Media and Communications Leadership Summit 2015 will explore the unique challenges that women in media and communications face and provide proven and practical strategies to overcome them for enhanced career and leadership success. Inspirational women from a variety of media and communications organisations and sectors will share their stories of success and provide critical advice for current and emerging female leaders seeking to improve their leadership effectiveness and career potential. This event also provides a much needed platform for the discussion of trending issues in media and communications, innovations in the field and closing the gap between the media industry and the marketing / PR / corporate communications sector.

Summit 22 September 2015

PLUS TWO WORKSHOPS!Plus Two Separately Bookable Full-Day Workshops on 21 & 23 September 2015

8.30 - 8.55 Registration and Morning Coffee

8.55 - 9.00 Official Welcome and Opening Remarks from the Chair

9.00 - 9.40 OPENING KEYNOTE CASE STUDYA Path to Success - A journey to the topIn order to reach the top of any industry a leader must demonstrate resolve, skill and the ability to produce constant results. To lead in the Media and Communications space, you must also be able to adapt to a fast-changing technological landscape, comprehend new information quickly and apply that knowledge efficiently. Jane has worked in the industry for over 30 years, holding multiple senior roles and successfully leading through the most dynamic changes in media history. Jane will share:• Her leadership story, challenges faced and overcome• Strategies for keeping up career momentum • Leadership challenges in the 21st century – A practical view

Jane Wrightson Chief Executive NZ On Air

9.40 - 9.50 Questions and Discussion

9.50 - 10.30 CASE STUDY Taking the next step - Pushing through to senior leadershipAlthough the Media and Communications industry has a strong representation of Women compared to some other sectors, it can be challenging for women to step into senior leadership and governance roles. The reasons for this are complex, and include unconscious bias in recruitment and promotion, cultural norms about what senior roles require, and stereotypes around gender. Sue is the Chief Executive Officer of the National Council of Women of New Zealand and this coupled with her communications and journalism background give her a wealth of advice and knowledge for aspiring leaders. Sue will discuss:• The current state of women in leadership and governance roles • The factors impacting on women’s promotion chances (why it’s often not about you) • Tools and information to help you get your foot in the door

Sue McCabe Chief Executive National Council of Women New Zealand

10.30 - 10.40 Questions and Discussion

10.40 - 10.55 Morning Tea

10.55 - 11.35 EXPERT COMMENTARYCommunication in the digital age - Connecting audiences across the community and the digital divideAs the primary medium for information and media consumption continues to shift across to the digital platform, a sound understanding of how to effectively communicate in this space is essential for organisational and industry success. Accompanying this challenge is the responsibility to not leave behind those who do not have access to contemporary media and information

sources. Anna has experience leading across an ever changing communications landscape and works to connect the whole of the community. She will discuss:• Strategies to communicate effectively across the digital divide • Tools to lead in a changing environment• Holistically connecting the community with your product

Anna Kominik Founding Partner Ideas Shop Ltd

11.35 - 11.45 Questions and Discussion

11.45 - 12.25 CASE STUDY Influencing your leadership presence - Strengthening your supportSuccessful leadership in a Media and Communication role relies heavily on your ability to manage multiple relationships and connect people with ideas. Being able to influence those around you with genuine and authentic techniques is essential to solidifying your support network and creating a base from which to innovate and push the boundaries. Sia can draw from her experience in both the media and public communications sector to identify practical methods for strengthening your network and connecting with colleagues. Discuss:• Strategies to influence your environment and create authentic authority • Tools to identify the areas where you need support • Advice on how to connect people with your content

Sia Aston Chief Press Secretary Office of Prime Minister Rt Hon John Key

12.25 - 12.35 Questions and Discussion

12.35 - 1.35 Networking Lunch

1.35 - 2.25 INTERACTIVE PANEL DISCUSSIONLeading with confidence - Rising up to industry challenges and expectationsMedia and Communications is unique environment undergoing dramatic change and disruption. Success in the field requires resilience, adaptability and a wide range of transferable skills. This, together with the rise of social media and the ever changing landscape of media consumption has made career progression an increasingly daunting task. Women in Media and Communications can strengthen their leadership presence and potential for progression by cultivating a sense of self-assurance and believing in their ability to adapt and overcome challenges. Panellists will share their journey to leadership success and how they overcame unforeseen obstacles, uncertainties and seized opportunities along the way. Sharing: • Tools for discovering your leadership brand • How to find the confidence you need to succeed • Effective strategies for overcoming unexpected setbacks • Turning challenges into opportunties

Philippa Sellens Communications and Government Relations Specialist

Tracey Bridges Managing Partner, New Zealand Senate SHJ

Angela McCleod President UN Women National Committee Aotearoa New Zealand

VALUE PLUS DISCOUNTReceive up to $400 off registration if you register and pay by 1 July 2015

Rising up and Conquering Industry Challenges

Follow this event on Twitter using the event hashtag #WIM15z and @LiquidLearning for daily industry updates!

2.25 - 3.05 CASE STUDYNgā Rerenga o te Arataki Kōrero - Leading is DiversityBeing an influential leader in a community that is culturally and linguistically diverse is an imposing challenge by itself. Facilitating the learning of this community and creating an effective communication model is a feat that requires patience, determination and adaptability. Haromi engages with these challenges daily and strives to better the communications among all stakeholders, she will discuss:• Strategies to overcome cultural barriers• Leadership tools to connect a diverse team• The Maori perspective on communications

Haromi Williams Chief Advisor Maori Communications Group Ministry for Education

3.05 - 3.15 Questions and Discussion

3.15 - 3.30 Afternoon Tea

3.30 - 4.10 CASE STUDYLooking at leadership - Breaking down the strategies that you need to succeedEffective communication is an integral part of being an influential leader. Leadership however, is not one dimensional and requires a holistic skill set - drawing on courage, compassion and intellect. Bridget will share her approach to leadership and will draw upon a range of her management and leadership experiences that have helped inform her style.Bridget will discuss:• The key attributes of leadership• The value of a diverse career as a pathway to leadership• Strategies for identifying your own leadership brand

Bridget Abernethy Country Manager, External Relations Shell New Zealand

4.10 - 4.20 Questions and Discussion

4.20 - 5.00 INTERACTIVE ROUNDTABLE Lessons learnt and advice taken - What is next?The challenges women face in the Media and Communications industry continue to shift as the industry moves away from the traditional landscape. While senior leadership positions continue to open up for women within the industry, there remains significant work to be done in order to achieve overall equality. Reflecting on the central ideas of this summit, Julene will discuss key takeaways from across the conference and equip attendees with a practical plan to take back to the workplace. Exploring: • Reflection - What leadership skills have been transcendent across the industry • Discussion - What comes next for Media and Communications and who will lead the way? • Personal reflection and take-aways

Julene Hope Consultant and Leadership Coach Bright Spot Consulting

5.00 Concluding Remarks from the Chair

EARLY BIRD DISCOUNTReceive up to $200 off registration if you register and pay by 26 August 2015

SUPER SAVER DISCOUNTReceive up to $300 off registration if you register and pay by 29 July 2015

VALUE PLUS DISCOUNTReceive up to $400 off registration if you register and pay by 1 July 2015

Refine Leadership Style and Build your Profile

• Communication Managers / Directors

• Internal Communication

• Media Advisors

• Government Communications

• Digital / Social Media

• Journalists

• Producers

• Public Relations

• Public Affairs

• Advertising

• Marketing Communication Professionals

• Agency Leaders

WHO WILL ATTENDAspiring, emerging and established female leaders in the Media and Communications field, including roles such as:

NETWORKING RECEPTION

5.00 - 6.00

Make the most of your Liquid Learning experience, join us to network over complimentary canapés and drinks

ALSO AVAILABLE

Pre-Summit Workshop23 September 2015

Summit 24 September 2015

Post-Summit Workshop25 September 2015

Rendezvous Grand Hotel,Auckland

The Women in Media and Communications Leadership Summit 2015 Auckland

Women in Banking andFinancial ServicesLeadership Summit 201518, 19, 20 & 21 August 2015Stamford Auckland

The 3rd Women in Media and Communications Leadership Summit 201514, 15, 16 & 17 September 2015Mercure Sydney

9.00 - 4.30

The Art of Extraordinary Leadership: Breaking Down the Fundamentals of What it Takes to ExcelThose women we see in senior and executive positions in the communications field have cultivated their leadership presence and have, over time, learned what skills and capacities for headship require focus, time and effort. This workshop will equip women with the tools and practical knowledge for building confidence in their leadership abilities and to best position themselves to progress into leading management roles. Current and emerging leaders will gain useful insight into how they can develop their leadership skill-sets and present their leadership case to higher management. Additionally, it will explore how females can support and nurture women’s leadership development in this industry, looking at successful approaches to mentoring. Women will be equipped with vital skills required to lead in a challenging media and communications environment, and approach unexpected obstacles, reform and uncertainty with an executive leader’s mindset.

Session One: Be the Leader You Most Want to Be

• Strategies for improving your leadership performance and effective succession planning

• Methods for more effective, clearer communication with staff and stakeholders

• A senior leader’s toolkit for decision making and negotiation

• Implementing successful leadership models into your everyday practice

Session Two: Mentoring Upcoming Female Leaders Within your Organisation

• Successful mentoring – The benefits of having a mentor, especially in the difficult media space

• Be an inspirational leader to mentees and cultivate their leadership capacities

• Prepare, plan, educate and embrace the emerging leaders in your organisation

• Thought leadership – Inspire emerging leaders and successfully motivate them to back themselves and take on new challenges

Session Three: Stepping from Aspiring Leader to Executive Leader

• Methods for confidently representing yourself as a leader and promoting your leadership qualities to hiring management

• Having the confidence to move from a specialist to a senior role responsible to a central, strategic, decision-making role within your organisation

• Skills for building your leadership repertoire to enhance career progression

Session Four: Embodying the Core Skills of a Respected Leader

• Self-assurance: Lead with power and confidence

• A strong leadership profile: Develop and improve your presentation skills

• Communication: Techniques to transform the way you communicate and ensure you get the right message across

• Empathy: The importance of having an understanding toward all people, at all levels

Expert Facilitator: Julene Hope Consultant and Leadership CoachBright Spot Consulting

Julene is a consultant, coach and mentor specialising in leadership development and change management. She works with managers and business owners to develop the skills and capability to influence change in their organisations. Her interest lies in successful leaders building teams for better designed, customer-centered service delivery in the health sector.

She has held senior health management positions in both NZ and the UK and developed particular expertise in leadership management.

Julene qualified as an Executive Coach and Mentor through the UK’s Institute of Leadership Management.

SPONSOR TODAY!Limited sponsorship and exhibition opportunities available. For your chance to brand yourself as a market leader, please call: +64 9 927 1500 or email: partnership@liquidlearning.co.nz

Post-Summit Workshop 23 September 2015

• 8.30 - 9.00 Registration

• 9.00 - 10.40 Session One

• 10.40 - 11.00 Morning Tea

WORKSHOP SCHEDULE• 11.00 - 12.30 Session Two

• 12.30 - 1.30 Lunch

• 1.30 - 3.00 Session Three

• 3.00 - 3.20 Afternoon Tea

• 3.20 - 4.30 Session Four

• 4.30 Close of Workshop

Phone: +64 9 927 1500 Fax: +64 9 927 1525 www.liquidlearning.co.nz

ALSO AVAILABLE

The Women in Media and Communications Leadership Summit 201521, 22 & 23 September 2015

Booking Form

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No. # Options (per person)

Conference + 2 Full-Day Workshops (3 days)

Conference + 1 Full-Day Workshop (2 days)

Conference Only (1 days)

2 Full-Day Workshops (2 days)

1 Full-Day Workshop (1 day)

Standard Rate

$2995 + GST = ($3444.25)

$2195 + GST = ($2524.25)

$1295 + GST = ($1489.25)

$2195 + GST = ($2524.25)

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Early Bird Rate*

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Super Saver Rate**

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SUPER SAVER DISCOUNTReceive up to $300 off registration if you register and pay by 29 July 2015

EARLY BIRD DISCOUNTReceive up to $200 off registration if you register and pay by 26 August 2015

VALUE PLUS DISCOUNTReceive up to $400 off registration if you register and pay by 1 July 2015

* Receive up to $200 off registration if you register and pay by 26 August 2015 ** Receive up to $300 off registration if you register and pay by 29 July 2015 *** Receive up to $400 off registration if you register and pay by 1 July 2015

Group Discounts Available: 3 – 4 people: 10% off Standard Rate 5 – 7 people: 15% off Standard Rate 8 + people: 20% off Standard Rate

Conditions: Group Discounts apply for bookings made simultaneously. Only one discount applies. Group discounts apply to standard rates only. Group discounts are not applicable to Value Plus, Super Saver and Early Bird rates. Discounts cannot be applied retrospectively and must be claimed at the time of booking. Liquid Learning Group reserves the right to have sole discretion on an organisation’s eligibility for discounts.

Note: Course materials, refreshments & lunches are included. Travel and accommodation are NOT included. Registration Options are per person only.