EXPLORE

Innovative Solutions and Practical Strategies to Cultivate Career Progression and Leadership Success in the Ever Changing Media, Communications and Digital Field

The Women in Media and Communications Leadership Summit 2015

Pre-Summit Workshop23 September 2015Summit 24 September 2015Post-Summit Workshop25 September 2015

Rendezvous Grand Hotel, Auckland

Inspiring stories of success from accomplished leaders

EARLY BIRD DISCOUNTSBook & Pay by 1 July 2015 to receive an additional Value Plus Discount!

Phone: +64 9 927 1500 Fax: +64 9 927 1525 www.liquidlearning.co.nz Booking Code - P

Discover the authentic leadership style that underpins your success

Embracing, managing and thriving with change - The key to future success in Media and Communications

Optimise your industry knowledge and the skills for where the sector is heading

FEATURED SPEAKERS

Liquid Learning is delighted to present the Women in Media and Communications Leadership Summit for both Auckland and Wellington in 2015 - the premier event for driven, ambitious and high potential women from across the Media and Communications landscape. The event is attended by a who’s who of Media and Communications management from diverse organisations, and industry leaders from the media sector.

Louise Bond Chief Executive OfficerPHD Group

Lisa McCarthy Chief Executive OfficerOptimal Agility

Louise Nash Chief Strategy OfficerMediacom

Kat Lee DirectorDatalove

Isobel Kerr-Newell Director of CommunicationsSaatchi & Saatchi

Sarah Henry Editor in ChiefBauer Media Group

Cathy O’Sullivan Editor-in-Chief AucklandFairfax

Karen Bieleski Head of General Entertainment and PrimeSky Network Television LTD

Megan Wiltshire Head of Internal CommunicationBank of New Zealand

Monique Caddy National Communications ManagerCoastguard New Zealand

Ashley Abbott Public Affairs and Communications DirectorNew Zealand Olympic Committee

Gillian Taylor Facilitator and ConsultantTaylored Solutions

Kelly Martin Chief Executive South Pacific Pictures

9.00 - 4.30

Communication in the Digital Space - Finding Your Foothold in the New TerrainMedia and Communications is an ever evolving and expanding industry. Knowledge and experience within the digital media environment is quickly becoming a requirement for communication professionals in order to remain relevant. Integrating social media with other alternative and traditional communication activities can prove to be very valuable for a range of business functions. However, without the necessary resources or organisational investment, it can be difficult to derive the full tangible benefits of the shift to the digital space.

In order to ensure that your organisation generates maximum value from digital media, it is imperative to create an effective strategy that engages your audience and evolves in line with their changing behaviours. Although social media may be used in everyday life, in order to substantially add value to your organisations activities, you must have a deep understanding of the audience consumption applications of these online networks and tools.

Obtaining senior level buy in is a crucial element to achieving a successful social media strategy; however, creating a value proposition to demonstrate return on investment can be a difficult task. By utilising media metrics, you can illustrate how increasing online community engagement delivers stronger stakeholder relations and advocates your brand. This interactive workshop is intended to provide delegates with the practical tools and techniques needed to drive a successful digital and social media strategy that will create organisational value. It will focus on methods to build an active presence in your online community and enhance avenues to engage with stakeholders.

Participants will have the opportunity to explore innovative ways to apply media metrics and look at techniques to gauge the effectiveness of a social media campaign. You will also discuss strategies to diffuse social media crises and learn to apply the concepts in a real world setting, whereby they will work together to solve common, everyday problems. Key focuses:

• Establish the importance of social media in a media, communication and stakeholder engagement strategy

• Gain senior level buy-in to acquire optimum investment in social media

• Increase engagement with your online community to facilitate positive stakeholder relationships

• Communicate your brand and organisational purpose with authenticity to create a positive reputation

• Utilise tools to monitor social media presence and listen to your online community

• Follow online trends to stay relevant and maintain audience participation

• Handle social media crises and respond to adverse reactions

Expert Facilitator: Kat Lee DirectorDatalove

Kat is a digital strategist with over 10 years’ experience in content, web, search, optimization and social. She have worked on integrated campaigns for major clients, including Vodafone and Orcon, including the award winning Iggy Pop campaign. Recently, Kat has developed a niche in social media strategy for events, working with brands such as Auckland Art Fair, Beervana Festival and Splore Festival to create campaigns that reach new audiences, grow their visitor base and achieve goals.

Creativity and technology are key to her approach. The simplicity of a straightforward idea, coupled with the right technology is how she builds a holistic social strategy that speaks to many. She is at her best collaborating with others and empowering people to bring skills, passion and purpose to this collaborative environment.

• 8.30 - 9.00 Registration

• 9.00 - 10.40 Session One

• 10.40 - 11.00 Morning Tea

WORKSHOP SCHEDULE• 11.00 - 12.30 Session Two

• 12.30 - 1.30 Lunch

• 1.30 - 3.00 Session Three

• 3.00 - 3.20 Afternoon Tea

• 3.20 - 4.30 Session Four

• 4.30 Close of Workshop

Phone: +64 9 927 1500 Fax: +64 9 927 1525 www.liquidlearning.co.nz

SUPER SAVER DISCOUNTReceive up to $300 off registration if you register and pay by 29 July 2015

Pre-Summit Workshop 23 September 2015

ABOUT THE EVENTThe media and communications profession is evolving rapidly and leaders in this sector need to continually adapt to remain relevant as they face challenges of disruption and navigate the uncertainty of a dynamic global media environment. Leaders within corporate / government communications, journalism, public relations and digital media hold considerable power and influence in shaping our society, culture, views, consumption patterns and decisions. As such, it is imperative there is diversity at the senior level of all media and communications organisations and departments to ensure the messages that are communicated are representative and reflective of our diverse population. While there has been some improvement in recent times, there is still some way to go before gender diversity is seen across the board in media and communications.

The Women in Media and Communications Leadership Summit 2015 will explore the unique challenges that women in media and communications face and provide proven and practical strategies to overcome them for enhanced career and leadership success. Inspirational women from a variety of media and communications organisations and sectors will share their stories of success and provide critical advice for current and emerging female leaders seeking to improve their leadership effectiveness and career potential. This event also provides a much needed platform for the discussion of trending issues in media and communications, innovations in the field and closing the gap between the media industry and the marketing / PR / corporate communications sector.

Summit 24 September 2015

Rising up and Conquering Industry Challenges

PLUS TWO WORKSHOPS!Plus Two Separately Bookable Full-Day Workshops on 23 & 25 September 2015

8.30 - 8.55 Registration and Morning Coffee

8.55 - 9.00 Official Welcome and Opening Remarks from the Chair

9.00 - 9.40 OPENING KEYNOTE CASE STUDYA media journey - How, what it took and whyClimbing to the top of the Media industry requires intelligence, dedication and the ability to adapt while staying true to your ideals. Recognising and developing the style of leadership that works for you is paramount in achieving your full potential. Kelly heads up one of New Zealand’s premier media companies, South Pacific Pictures and has a practised and proven leadership model. Kelly will share: • Her leadership story, challenges faced and overcome• Strategies for keeping up career momentum• Leadership challenges in the 21st century

Kelly Martin Chief Executive South Pacific Pictures

9.40 - 9.50 Questions and Discussion

9.50 - 10.30 EXPERT COMMENTARY“Future’s so bright, I gotta wear shades” - Keeping up with now and preparing for what’s coming next in communicationsCommunications is an ever changing and evolving discipline. Leaders and professionals in this space have had to radically transform and reinvent themselves to keep pace with changes in technology and how consumers interact with brands. The ability to stay agile and predict changes in the market before they occur are key survival traits in the current environment. Having to transform yourself on a daily basis can be tough, but there has also never been a more exciting time to be in the industry. Isobel will share her journey through the fields of Communications, PR and Advertising commenting on the trends she has seen, mapped against her own career progression and the direction she expects the industry to go. Discuss: • The rapid evolution of the industry and the hybrid skill- sets required to stay ahead • The new models driving the most progressive

communications• The integrated style of communications Saatchi &

Saatchi has embedded within their organisation

Isobel Kerr-Newell Director of Communications Saatchi & Saatchi

10.30 - 10.40 Questions and Discussion

10.40 - 10.55 Morning Tea

10.55 - 11.35 CASE STUDY Effectively manouvering a change to the digital worldThe significance of digital platforms has been growing expeditiously for some time. As audience consumption of media products and communication strategies shift primarily into the digital space, it is essential to have a plan in place to make this change efficiently and successfully - retaining quality while increasing accessibility. Cathy is at the forefront of the digital media revolution and is providing results with Fairfax Media’s

leading news and entertainment site Stuff.co.nz. Cathy will share her advice on: • Successfully making the shift to the digital medium• Overcoming unforeseen obstacles along the way• Maximising your content while modernising your

platform

Cathy O’Sullivan Editor-in-Chief Auckland Fairfax

11.35 - 11.45 Questions and Discussion

11.45 - 12.25 CASE STUDYLeading through change - Establishing your leadership brandUnderpinning the success of any team in the Media and Communications industry is the ability of the leader to multi-manage both content and personnel. Couple this with a working environment impacted by ever changing technologies and delivery platforms, and being an effective leader in this space is a daunting task. An effective way of combating this is to establish your leadership brand, consolidating your strengths and identifying the approach that works for you. Louise understands the importance of owning your leadership style and will discuss:• Strategies for leading in a changing environment• Tools for identifying the leadership path suited to you• Playing to your strengths

Louise Nash Chief Strategy Officer Mediacom

12.25 - 12.35 Questions and Discussion

12.35 - 1.35 Networking Lunch

1.35 - 2.25 INTERACTIVE PANEL DISCUSSIONLeading with confidence - Rising to industry challenges and expectationsMedia and Communications is unique environment undergoing dramatic change and disruption. Success in the field requires resilience, adaptability and a wide range of transferable skills. This, together with the rise of social media and the ever changing landscape of media consumption has made career progression an increasingly daunting task. Women in Media and Communications can strengthen their leadership presence and potential for progression by cultivating a sense of self-assurance and believing in their ability to adapt and overcome challenges. Panellists will share their journey to leadership success and how they overcame unforeseen obstacles, uncertainties and seized opportunities along the way. Sharing: • Tools for discovering your leadership brand• How to find the confidence you need to succeed• Effective strategies for overcoming unexpected

setbacks• Turning challenges into opportunities

Sarah Henry Editor in Chief Bauer Media Group

Louise Bond Chief Executive Officer PHD Group

Monique Caddy National Communications Manager Coastguard New Zealand

Ashley Abbott Public Affairs and Communications Director New Zealand Olympic Committee

VALUE PLUS DISCOUNTReceive up to $400 off registration if you register and pay by 1 July 2015

Follow this event on Twitter using the event hashtag #WIM15z and @LiquidLearning for daily industry updates!

• Communication Managers / Directors

• Internal Communication

• Media Advisors

• Government Communications

• Digital / Social Media

• Journalists

• Producers

• Public Relations

• Public Affairs

• Advertising

• Marketing Communication Professionals

• Agency Leaders

WHO WILL ATTENDAspiring, emerging and established female leaders in the Media and Communications field, including roles such as:

Refine Leadership Style and Build your Profile

2.25 - 3.05 CASE STUDYWhen the going gets tough - Overcoming unexpected obstacles and turning them into opportunitiesIt is challenging to maintain a career in today’s constantly shifting media environment. Learning to view change as an opportunity while never losing confidence in your own abilities is crucial to achieving your potential. Karen has significant experience in developing the skill set to cope with industry and career change. Karen will discuss issues including: • Using bad situations as a springboard to success• Valuing yourself appropriately and ensuring others do

the same• Strategies for coping with change on a personal and

professional level• Understanding the importance of maintaining strong

relationships both within your organisation and externally

Karen Bieleski Head of General Entertainment and Prime Sky Network Television LTD

3.05 - 3.15 Questions and Discussion

3.15 - 3.30 Afternoon Tea

3.30 - 4.10 EXPERT COMMENTARYCommunicating through crisis - Keeping calm and trusting yourselfClear, concise and practical communication is essential when dealing with crisis communication. Delivering the right information to the right people, in the most efficient method, is paramount in minimising the negative impact on your company or product. By understanding your audience, the medium they use and identifying the core of the issue, it is possible to lead an effective crisis communications team. Megan will discuss her journey through Media and Communications and the skill she has accumulated that have aided her successful leadership approach. Sharing:• Techniques for excellent crisis communication• Strategies for leading in high pressured situations

Megan Wiltshire Head of Internal Communication Bank of New Zealand

4.10 - 4.20 Questions and Discussion

4.20 - 5.00 INTERACTIVE ROUNDTABLE Lessons learnt and advice taken - What is next?The challenges women face in the Media and Communications industry continue to shift as the industry moves away from the traditional landscape. While senior leadership positions continue to open up for women within the industry, there remains significant work to be done in order to achieve overall equality. Reflecting on the central ideas of this summit, Gillian will discuss key takeaways from across the conference and equip attendees with a practical plan to take back to the workplace. Exploring:• Reflection - what leadership skills have been

transcendent across the industry• Discussion - what comes next for Media and

Communications and who will lead the way?

Gillian Taylor Facilitator and Consultant Taylored Solutions

5.00 Concluding Remarks from the Chair

EARLY BIRD DISCOUNTReceive up to $200 off registration if you register and pay by 26 August 2015

SUPER SAVER DISCOUNTReceive up to $300 off registration if you register and pay by 29 July 2015

VALUE PLUS DISCOUNTReceive up to $400 off registration if you register and pay by 1 July 2015

NETWORKING RECEPTION

5.00 - 6.00

Make the most of your Liquid Learning experience, join us to network over complimentary canapés and drinks

ALSO AVAILABLE

Pre-Summit Workshop21 September 2015

Summit 22 September 2015

Post-Summit Workshop23 September 2015

Copthorne Hotel Wellington Oriental Bay

The Women in Media and Communications Leadership Summit 2015 Wellington

Women in Banking andFinancial ServicesLeadership Summit 201518, 19, 20 & 21 August 2015Stamford Auckland

The 3rd Women in Media and Communications Leadership Summit 201514, 15, 16 & 17 September 2015Mercure Sydney

9.00 - 4.30

Leap Into Agile Leadership - Make It Your OwnThose women we see in senior and executive positions in the Communications field have cultivated their leadership presence and have, over time, learned skills and capacities for focus, time and effort. This workshop will equip women with the tools and practical knowledge for building confidence in their leadership abilities and how to best position themselves to progress into leading management roles. Current and emerging leaders will gain useful insight into how they can develop their leadership skill-sets and present their leadership case to higher management. Additionally, it will explore how women can support and nurture women’s leadership development in this industry, looking at successful approaches to mentoring. Workshop participants will be equipped with vital skills required to lead in a challenging Media and Communications environment, and how to approach unexpected obstacles, reform and uncertainty with an executive leader’s mindset.

Session One: The Evolution of Leadership: There is no one size fits all definition or style of leadership

• Explore five different types of organisations and the leadership styles inherent in each

• Looking at the most advanced and emergent leadership practices from around the globe, and why they outperform more traditional models by afactor of 10:1

• Defining your current leadership style VS your desired

Session Two: Holding Up The Mirror:

Know thyself and perspective taking

• Bring out the best in those around us, we must first know and understand ourselves and others - and what makes us and others tick, as well aswhat holds us back

• Explore personality styles, strengths and talents, and building immunity to change

• How to apply what you have learnt for maximum effect

Session Three: Building Trust and Alignment

• High performing people and teams perform best in an environment of trust when they are aligned and moving in the same direction

• Importance of freedom to move, and safety to take some risks

• Incorporating the “four pillars” for building maximum engagement

Session Four: Let’s Leap

Sessions 1-3 provide the foundation from which to leap. In this session we explore asking questions, coaching, breakthrough and lateral thinking, resourcefulness and improvisation, experimentation, and creating new possibilities.

Expert Facilitator: Lisa McCarthy Chief Executive OfficerOptimal Agility

Lisa McCarthy is the CEO of oAi as well as a business coach, leadership and strategic advisor, and the creator of Optimal Agility, oAi is core methodology for creating the results organisations want, and most importantly need in a dynamic and rapidly changing world.

Lisa McCarthy is the driving force behind the vision and strategy for oAi, providing leadership and direction for partners and teams. Through her speaking, writing, facilitation & coaching services; CEOs, executives and teams quickly discover new possibilities and opportunities, and develop the desired adaptations in their culture and organisations that counteract the rapid market and environmental shifts that besiege them.

As a proven business leader, Lisa has spent her entire career solving problems for both large and small organisations - from start ups to corporates working with technology, service and manufacturing organisations and everything in between. She has been extraordinarily successful in uncovering and exploring otherwise neglected opportunities, and challenging the status quo while implementing the latest best practices from around the globe, and the most innovative solutions in a way that delivers dramatic bottom line value.

SPONSOR TODAY!Limited sponsorship and exhibition opportunities available. For your chance to brand yourself as a market leader, please call: +64 9 927 1500 or email: partnership@liquidlearning.co.nz

• 8.30 - 9.00 Registration

• 9.00 - 10.40 Session One

• 10.40 - 11.00 Morning Tea

WORKSHOP SCHEDULE• 11.00 - 12.30 Session Two

• 12.30 - 1.30 Lunch

• 1.30 - 3.00 Session Three

• 3.00 - 3.20 Afternoon Tea

• 3.20 - 4.30 Session Four

• 4.30 Close of Workshop

Post-Summit Workshop 25 September 2015

ALSO AVAILABLE

The Women in Media and Communications Leadership Summit 201523, 24 & 25 September 2015

Booking Form

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If you are unable to attend this event, you may send a substitute delegate in your place at no additional cost. Pleaseadvise us of any substitutions as soon as possible. Alternatively, you may transfer your registration to another event runby Liquid Learning Limited. A 10% service fee may apply. Should you wish to cancel your registration, please notify us inwriting as soon as possible and a credit note will be issued valid for use towards any future event held by Liquid LearningLimited in the twelve months following date of issuance. Cancellation notifications received less than 14 days from theevent running will receive a credit note to the value of the registration fee less a service fee of $400 plus GST. LiquidLearning Limited does not provide refunds for cancellation. The prices above are based on one person per registration. Itis not possible for multiple people to attend within any day of the event on a single registration. Split tickets, i.e. a differentperson attending each day of the event, can be arranged. A fee will apply. Please call us for details.

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SUPER SAVER DISCOUNTReceive up to $300 off registration if you register and pay by 29 July 2015

EARLY BIRD DISCOUNTReceive up to $200 off registration if you register and pay by 26 August 2015

VALUE PLUS DISCOUNTReceive up to $400 off registration if you register and pay by 1 July 2015

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Standard Rate

$2995 + GST = ($3444.25)

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$1295 + GST = ($1489.25)

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Early Bird Rate*

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* Receive up to $200 off registration if you register and pay by 26 August 2015 ** Receive up to $300 off registration if you register and pay by 29 July 2015 *** Receive up to $400 off registration if you register and pay by 1 July 2015

Group Discounts Available: 3 – 4 people: 10% off Standard Rate 5 – 7 people: 15% off Standard Rate 8 + people: 20% off Standard Rate

Conditions: Group Discounts apply for bookings made simultaneously. Only one discount applies. Group discounts apply to standard rates only. Group discounts are not applicable to Value Plus, Super Saver and Early Bird rates. Discounts cannot be applied retrospectively and must be claimed at the time of booking. Liquid Learning Group reserves the right to have sole discretion on an organisation’s eligibility for discounts.

Note: Course materials, refreshments & lunches are included. Travel and accommodation are NOT included. Registration Options are per person only.