Wiltshire Business Expo 2013

98
What happens if you cant be found? 1 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
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    14-Sep-2014
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The Wiltshire Business Expo was held in Trowbridge in June 2013 and was a great opportunity for businesses to display, meet and network and this is my 45 minute presentation looking at on-line marketing

Transcript of Wiltshire Business Expo 2013

Page 1: Wiltshire Business Expo 2013

What happens if you cant be found?

1 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Page 2: Wiltshire Business Expo 2013

What happens if you cant be found?

2 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

1. SEO

2. Google Places

3. LinkedIn

4. Twitter

5. Facebook

6. Email Marketing

7. Going Viral

8. Video Marketing

9. Blogging

10. Mobile Marketing

11. QR Codes

12. Pinterest

13. Augmented Reality

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3 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Web Marketing is a Marathon

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4 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

The Evolving Internet

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5 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

The Evolving Internet

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6 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

The 2

Rules of

Marketing

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7 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Rule No. 1

Go where your

clients are!

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8 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Rule No. 2

See Rule One

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9 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Get Found

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Get Found

Search Engine Optimisation [SEO]

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12 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

83% of web users use Search Engines

95% use Google

50% of users go beyond page 1

10% of users venture past page 2

Get Found

Search Engine Optimisation [SEO]

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13 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

www.google.com/places

Get Found

Google Local

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14 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Get Found

Google Local

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15 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Online Networks

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So

cia

l N

etw

ork

ing

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17 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Online Networks – Benefits

• Stay in touch with existing clients

• Reach out to new audiences and markets

• Better understanding of related markets

• Relative low cost of entry

• Possible high return

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Average age distribution across social network sites

0-17 18-24 25-34 35-44 45-54 55-64 65+

15%

9%

18%

25%

19%

10%

3%

Data source: Google Ad Planner

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19 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Social Media is

the

No. 1

online activity

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20 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

2/3rds of the

Global Internet

population visit

Social

Networks

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21 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

10% of all

internet time is

spent on Social

Networks

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22 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

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23 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Over 225 million

registered

professional users

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24 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

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25 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

More than 3m

companies have

a FREE Linkedin

Company Page

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Linkedin – Getting Started – build profile

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Develop your profile

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Develop your free Company Page

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Linkedin – Getting Started – find groups

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TWITTER

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• Easy to use

• Easy way to keep in touch

• A way to reach potentially large market

• Short sharp communication tool

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International companies Cisco

IBM

Dell

Informational Services Nasa

Marketing Donut

Startup Donut

Respected News Services BBC

CNN

Daily Telegraph

The Times

Celebrities Demi Moore

Oprah

Stephen Fry

Jonathan Ross

Britney Spears

Small Businesses William Grant – FoxGrant

Warren Cass – Business Scene

Lindsay Smith – Team Pixie

Fiona Davies – Flame Interiors

Anthony Lloyd – Fallowfields Hotel

Andy Poulton – Enterprise OMS

Bryony Thomas – Clear Thought Consulting

500m registered Businesses and Individuals

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Social Networks

www.facebook.com

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1/ China

2/ India

3/ Facebook

4/ USA

Facebook

If Facebook was a country it would be

1.34 bn

1.24 bn

1.1 bn

314 m

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Adds 1/2m

users every

day

Facebook

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40 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

5bn minutes

spent on

Facebook

EVERY day

Facebook

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41 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

1bn

• web links

• news stories

• blog posts

shared each week

Facebook

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42 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Facebook now

has a greater

share of the

internet than

Facebook

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43 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

3 Types of presence

• Profile – personal

• Page – for businesses

• Groups - for anyone

Each has unique benefits and negatives. Research to

ensure you choose what’s best for you.

Facebook

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Timeline Page

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46 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

• Search for pages

• Search for groups

• Start your own group

• Join the discussions

• Contribute and add value

• Link back to your website

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47 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

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48 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Why Email Marketing?

It’s

Effective

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49 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

• Build Loyalty

• Build credibility

• Remind former clients that you are still around

• Advise clients of full range of services

• Provide easy access to latest – news/advice/offers

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• 77% preferred to receive permission based email*

• 6% preferred to receive messages via social media*

• Email is second biggest influence on web sales1

(brand familiarity is #1)

* - MarketingProfs.com

1 – Foreseeresults.com

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It’s Not

Expensive

Why Email Marketing?

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52 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

• No print costs

• No enveloping costs

• No postage charges

• It might even be free

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54 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

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55 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

• Mail Chimp www.mailchimp.com

• Vertical Response www.verticalresponse.com

• Constant Contact www.constantcontact.com

• AWeber www.aweber.com

• Reality Mail www.realitymail.co.uk

•Graphic Mail www.graphicmail.co.uk

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56 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Viral Marketing’s free…..pst pass it on

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Viral Marketing – How & Why

• Get other people to do your marketing for you

• It’s free

• Give them something in return if possible

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• Refer a friend

• Competitions

• Video

Viral Marketing – How & Why

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2nd

most searched

site on the

internet

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6bn

hours watched

every month

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64 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

100 hours

of new content

uploaded every

minute

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65 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

YouTube clips now

incorporated in

Google Search

results

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66 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

• Outsource to Video Production Company

• DIY

Your Video

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Your Video

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Your Video

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69 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

YouTube – Panacea81

Website

App

• Teenage mum

• Left school at 16

• Variety jobs

• Posted pictures of applied make up

• Posted video to YouTube

• International TV Interviews

• Own range of Makeup

• Computer Game

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70 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

• Get a feel for YouTube

• Look at the competition

• Look for an angle

•Think how else it could be used

Your Video

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72 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Blogging – Why

• An easy way to update latest news

• An informal way of communicating

• Helps with the search engine position of your website

• Opens your business to a wider audience

• Helps keep your clients updated

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73 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Blogging – When

When you have something to sell

When you have something new to offer

When something changes

When you have some news

When you have something to say

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74 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

www.blogger.com

www.wordpress.com

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76 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

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77 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

• 15% only access internet via mobile device

• Mobile web access passes desktop access

• 30% of UK mobile users access the web via their phone every week

Going Mobile

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• How does your site look on a phone?

• Is it “thumb proof”?

• Does everything work?

Going Mobile

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Going Mobile

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81 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

QR Codes [Quick Reaction]

Can contain

• Web Address

• Email Address

• Telephone Number

• Physical Address

• Sales Message

• Special Offer

• Discount Code

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http://www.qrstuff.com/

QR Codes

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http://www.qrstuff.com/

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1.36m visits/day

80% = Female

50% have children

28% have household income of $100,000

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Augmented Reality

Reality -

Augmented

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Augmented Reality

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89 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Augmented Reality

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90 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Augmented Reality

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91 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Augmented Reality

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92 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

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93 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

SUPERFAST BROADBAND IS COMING

And we can help

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94 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

• Superfast Business will help growth businesses maximise the

opportunities of Superfast Broadband (SFBB) and associated

technologies.

• We will transform the way eligible businesses use the internet and

technology, opening up fantastic new opportunities, facilitating more

effective working practices and greatly improving productivity.

• An ERDF Funded programme - delivered in partnership with Local

Authorities

• Focusing on the rural areas across the South West of England

(excluding Cornwall)

• Outcomes include engaging with 15,000 businesses and 918

Business Assists

• Key delivery partners are Business West and Wiltshire County Council

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96 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Meet the SUPERFAST BUSINESS team on the

Stand

for more information on SUPERFAST BUSINESS and the business support

that will be available

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97 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

1. SEO

2. Google Places

3. LinkedIn

4. Twitter

5. Facebook

6. Email Marketing

7. Going Viral

8. Video Marketing

9. Blogging

10. Mobile Marketing

11. QR Codes

12. Pinterest

13. Augmented Reality

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98 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Find me www.enterprise-oms.co.uk

[email protected]

Follow me

Twitter @andypoulton

Linkedin AndyPoulton

Phone me

01793 745 305

07966 547 146

Want help with –

o Your website

o Search Engine Optimisation

o Pay per Click

o Social Media

o Blogging

o Video Marketing

o Email marketing

o ……… in fact anything to do with

your on-line marketing