Wiltshire Business Expo 2013
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14-Sep-2014 -
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Business
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Transcript of Wiltshire Business Expo 2013
What happens if you cant be found?
1 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What happens if you cant be found?
2 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
1. SEO
2. Google Places
3. LinkedIn
4. Twitter
5. Facebook
6. Email Marketing
7. Going Viral
8. Video Marketing
9. Blogging
10. Mobile Marketing
11. QR Codes
12. Pinterest
13. Augmented Reality
What happens if you cant be found?
3 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Web Marketing is a Marathon
What happens if you cant be found?
4 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
The Evolving Internet
What happens if you cant be found?
5 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
The Evolving Internet
What happens if you cant be found?
6 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
The 2
Rules of
Marketing
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7 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Rule No. 1
Go where your
clients are!
What happens if you cant be found?
8 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Rule No. 2
See Rule One
What happens if you cant be found?
9 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Get Found
What happens if you cant be found?
10 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What happens if you cant be found?
11 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Get Found
Search Engine Optimisation [SEO]
What happens if you cant be found?
12 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
83% of web users use Search Engines
95% use Google
50% of users go beyond page 1
10% of users venture past page 2
Get Found
Search Engine Optimisation [SEO]
What happens if you cant be found?
13 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
www.google.com/places
Get Found
Google Local
What happens if you cant be found?
14 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Get Found
Google Local
What happens if you cant be found?
15 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Online Networks
What happens if you cant be found?
16 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
So
cia
l N
etw
ork
ing
What happens if you cant be found?
17 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Online Networks – Benefits
• Stay in touch with existing clients
• Reach out to new audiences and markets
• Better understanding of related markets
• Relative low cost of entry
• Possible high return
What happens if you cant be found?
18 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Average age distribution across social network sites
0-17 18-24 25-34 35-44 45-54 55-64 65+
15%
9%
18%
25%
19%
10%
3%
Data source: Google Ad Planner
What happens if you cant be found?
19 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media is
the
No. 1
online activity
What happens if you cant be found?
20 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
2/3rds of the
Global Internet
population visit
Social
Networks
What happens if you cant be found?
21 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
10% of all
internet time is
spent on Social
Networks
What happens if you cant be found?
22 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What happens if you cant be found?
23 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Over 225 million
registered
professional users
What happens if you cant be found?
24 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What happens if you cant be found?
25 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
More than 3m
companies have
a FREE Linkedin
Company Page
What happens if you cant be found?
26 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What happens if you cant be found?
27 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Linkedin – Getting Started – build profile
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28 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Develop your profile
What happens if you cant be found?
29 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Develop your free Company Page
What happens if you cant be found?
30 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Linkedin – Getting Started – find groups
What happens if you cant be found?
31 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What happens if you cant be found?
32 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What happens if you cant be found?
33 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What happens if you cant be found?
34 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Easy to use
• Easy way to keep in touch
• A way to reach potentially large market
• Short sharp communication tool
What happens if you cant be found?
35 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
International companies Cisco
IBM
Dell
Informational Services Nasa
Marketing Donut
Startup Donut
Respected News Services BBC
CNN
Daily Telegraph
The Times
Celebrities Demi Moore
Oprah
Stephen Fry
Jonathan Ross
Britney Spears
Small Businesses William Grant – FoxGrant
Warren Cass – Business Scene
Lindsay Smith – Team Pixie
Fiona Davies – Flame Interiors
Anthony Lloyd – Fallowfields Hotel
Andy Poulton – Enterprise OMS
Bryony Thomas – Clear Thought Consulting
500m registered Businesses and Individuals
What happens if you cant be found?
36 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What happens if you cant be found?
37 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Networks
www.facebook.com
What happens if you cant be found?
38 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
1/ China
2/ India
3/ Facebook
4/ USA
If Facebook was a country it would be
1.34 bn
1.24 bn
1.1 bn
314 m
What happens if you cant be found?
39 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Adds 1/2m
users every
day
What happens if you cant be found?
40 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
5bn minutes
spent on
EVERY day
What happens if you cant be found?
41 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
1bn
• web links
• news stories
• blog posts
shared each week
What happens if you cant be found?
42 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Facebook now
has a greater
share of the
internet than
What happens if you cant be found?
43 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
3 Types of presence
• Profile – personal
• Page – for businesses
• Groups - for anyone
Each has unique benefits and negatives. Research to
ensure you choose what’s best for you.
What happens if you cant be found?
44 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Timeline Page
What happens if you cant be found?
45 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What happens if you cant be found?
46 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Search for pages
• Search for groups
• Start your own group
• Join the discussions
• Contribute and add value
• Link back to your website
What happens if you cant be found?
47 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What happens if you cant be found?
48 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Why Email Marketing?
It’s
Effective
What happens if you cant be found?
49 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Build Loyalty
• Build credibility
• Remind former clients that you are still around
• Advise clients of full range of services
• Provide easy access to latest – news/advice/offers
What happens if you cant be found?
50 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• 77% preferred to receive permission based email*
• 6% preferred to receive messages via social media*
• Email is second biggest influence on web sales1
(brand familiarity is #1)
* - MarketingProfs.com
1 – Foreseeresults.com
What happens if you cant be found?
51 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
It’s Not
Expensive
Why Email Marketing?
What happens if you cant be found?
52 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• No print costs
• No enveloping costs
• No postage charges
• It might even be free
What happens if you cant be found?
53 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What happens if you cant be found?
54 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What happens if you cant be found?
55 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Mail Chimp www.mailchimp.com
• Vertical Response www.verticalresponse.com
• Constant Contact www.constantcontact.com
• AWeber www.aweber.com
• Reality Mail www.realitymail.co.uk
•Graphic Mail www.graphicmail.co.uk
What happens if you cant be found?
56 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Viral Marketing’s free…..pst pass it on
What happens if you cant be found?
57 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Viral Marketing – How & Why
• Get other people to do your marketing for you
• It’s free
• Give them something in return if possible
What happens if you cant be found?
58 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Refer a friend
• Competitions
• Video
Viral Marketing – How & Why
What happens if you cant be found?
59 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What happens if you cant be found?
60 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What happens if you cant be found?
61 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What happens if you cant be found?
62 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
2nd
most searched
site on the
internet
What happens if you cant be found?
63 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
6bn
hours watched
every month
What happens if you cant be found?
64 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
100 hours
of new content
uploaded every
minute
What happens if you cant be found?
65 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
YouTube clips now
incorporated in
Google Search
results
What happens if you cant be found?
66 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Outsource to Video Production Company
• DIY
Your Video
What happens if you cant be found?
67 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your Video
What happens if you cant be found?
68 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your Video
What happens if you cant be found?
69 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
YouTube – Panacea81
Website
App
• Teenage mum
• Left school at 16
• Variety jobs
• Posted pictures of applied make up
• Posted video to YouTube
• International TV Interviews
• Own range of Makeup
• Computer Game
What happens if you cant be found?
70 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Get a feel for YouTube
• Look at the competition
• Look for an angle
•Think how else it could be used
Your Video
What happens if you cant be found?
71 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What happens if you cant be found?
72 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Blogging – Why
• An easy way to update latest news
• An informal way of communicating
• Helps with the search engine position of your website
• Opens your business to a wider audience
• Helps keep your clients updated
What happens if you cant be found?
73 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Blogging – When
When you have something to sell
When you have something new to offer
When something changes
When you have some news
When you have something to say
What happens if you cant be found?
74 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
www.blogger.com
www.wordpress.com
What happens if you cant be found?
75 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What happens if you cant be found?
76 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What happens if you cant be found?
77 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• 15% only access internet via mobile device
• Mobile web access passes desktop access
• 30% of UK mobile users access the web via their phone every week
Going Mobile
What happens if you cant be found?
78 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• How does your site look on a phone?
• Is it “thumb proof”?
• Does everything work?
Going Mobile
What happens if you cant be found?
79 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Going Mobile
What happens if you cant be found?
80 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What happens if you cant be found?
81 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
QR Codes [Quick Reaction]
Can contain
• Web Address
• Email Address
• Telephone Number
• Physical Address
• Sales Message
• Special Offer
• Discount Code
What happens if you cant be found?
82 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
http://www.qrstuff.com/
QR Codes
What happens if you cant be found?
83 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
http://www.qrstuff.com/
What happens if you cant be found?
84 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What happens if you cant be found?
85 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What happens if you cant be found?
86 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
1.36m visits/day
80% = Female
50% have children
28% have household income of $100,000
What happens if you cant be found?
87 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Augmented Reality
Reality -
Augmented
What happens if you cant be found?
88 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Augmented Reality
What happens if you cant be found?
89 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Augmented Reality
What happens if you cant be found?
90 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Augmented Reality
What happens if you cant be found?
91 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Augmented Reality
What happens if you cant be found?
92 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What happens if you cant be found?
93 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
SUPERFAST BROADBAND IS COMING
And we can help
What happens if you cant be found?
94 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Superfast Business will help growth businesses maximise the
opportunities of Superfast Broadband (SFBB) and associated
technologies.
• We will transform the way eligible businesses use the internet and
technology, opening up fantastic new opportunities, facilitating more
effective working practices and greatly improving productivity.
• An ERDF Funded programme - delivered in partnership with Local
Authorities
• Focusing on the rural areas across the South West of England
(excluding Cornwall)
• Outcomes include engaging with 15,000 businesses and 918
Business Assists
• Key delivery partners are Business West and Wiltshire County Council
What happens if you cant be found?
95 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What happens if you cant be found?
96 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Meet the SUPERFAST BUSINESS team on the
Stand
for more information on SUPERFAST BUSINESS and the business support
that will be available
What happens if you cant be found?
97 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
1. SEO
2. Google Places
3. LinkedIn
4. Twitter
5. Facebook
6. Email Marketing
7. Going Viral
8. Video Marketing
9. Blogging
10. Mobile Marketing
11. QR Codes
12. Pinterest
13. Augmented Reality
What happens if you cant be found?
98 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Find me www.enterprise-oms.co.uk
Follow me
Twitter @andypoulton
Linkedin AndyPoulton
Phone me
01793 745 305
07966 547 146
Want help with –
o Your website
o Search Engine Optimisation
o Pay per Click
o Social Media
o Blogging
o Video Marketing
o Email marketing
o ……… in fact anything to do with
your on-line marketing